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Zalando

Online fashion retail marketplace and logistics

Art Director - Experiential & Live Activations

Product & Experience DesignPosted on Nov 13
Full-timeBerlin, GermanyNo salary listed

About the Job

Requirements

  • Bring 4+ years of experiential art direction experience, ideally in a creative agency or studio.
  • Have a strong portfolio of executed physical spaces across fashion, beauty, or sport, demonstrating solid spatial craft.
  • Understand how live activations connect with multi-platform campaigns and translate brand stories into physical journeys.
  • Have an instinct for culture and creative communities, with curiosity for emerging talent.
  • Understand spatial flow, materials, and lighting, with an eye for designing content-ready moments.
  • Have hands-on experience working with set designers and builders and remain calm and solution-oriented on-site.
  • Communicate confidently and articulate spatial concepts clearly to teams and clients.
  • Be organized, resilient under event deadlines, and proactive in solving production challenges on the fly.
  • Be fluent in English.

Responsibilities

  • Develop and execute experiential concepts, visual identities, and guest journeys for live events and campaign extensions.
  • Translate brand storytelling and campaign mechanics into 3D ideas that drive engagement and earned media.
  • Connect with contemporary culture and creative communities, identifying relevant tastemakers and talent for activations.
  • Create ideas, moodboards, spatial treatments, and pitch decks that merge client goals with progressive aesthetics.
  • Brief and collaborate with 3D visualizers, scenographers, and prop stylists to translate 2D concepts into tangible 3D spaces.
  • Lead on-site creative direction for intimate to mid-scale events, and support senior leads on major activations during setup and live days.
  • Present creative ideas and spatial narratives to clients and internal teams, articulate choices, and incorporate feedback.
  • Collaborate with experiential producers, set designers, AV teams, and strategists from brief to live activation.

Desired Qualifications

  • Experience in a creative agency or studio is ideally desired.

About the Company

Zalando

Online fashion retail marketplace and logistics

Zalando operates as a European online marketplace for fashion and lifestyle items, selling clothing, shoes, and accessories directly to consumers and earning commissions from third-party sellers (plus Zalando Plus). Shoppers use its website or app to browse brands, and Zalando handles order processing and logistics, offering free delivery and free returns along with personalized recommendations and optional faster shipping for Plus members. It differentiates itself by combining direct sales with a large marketplace across 25 European markets, delivering a wide product range with strong logistics and a seamless shopping experience. Its goal is to remain a leading European online fashion retailer by connecting customers with many brands and improving convenience and services through technology and premium options.

Company size
10,001+
Company stage
IPO
Headquarters
Berlin, Germany
Founded
2008

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