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GenServe

Commercial generator sales, installation, maintenance

Branch Manager

Full-TimePosted on 10/21/2026
No salary listed
Mid
Pine Brook, Montville, NJ, USA
In PersonTravel as needed within the assigned branch's geography.
Business & Strategy

About the job

Requirements
  • At least 3 years of experience in field service operations.
  • At least 2 years of leadership or supervisory experience.
  • Demonstrated success driving results in safety, financial performance, and operational efficiency.
  • Strong operational management skills and understanding of service workflows, including scheduling, dispatching, and quoting.
  • Track record of developing and refining business processes and measuring results against key performance indicators.
  • Financial acumen, including understanding budgets, cost control, and revenue drivers.
  • Experience using field service management software, scheduling platforms, and reporting tools.
  • Proficiency in Excel and business intelligence tools such as Power BI, including the ability to compare information from multiple data sources.
  • Valid driver's license and clean driving record.
  • Ability to travel as required.
  • Ability to meet the stated physical requirements, including vision, hearing, talking, and lifting small objects constantly, 20-pound objects frequently, and 20–50-pound objects occasionally.
Responsibilities
  • Drive timely closure of action items flagged during branch safety audits and lead safety incident investigations and corrective action plans, partnering with the environmental, health, and safety team as needed.
  • Ensure the branch maintains Department of Transportation compliance, including driver qualification files, hours-of-service records, and vehicle inspection requirements.
  • Reinforce safe driving behaviors and monitor fleet and telematics data to identify and correct at-risk driving trends within the branch.
  • Champion a proactive safety culture, enforce company safety standards and field compliance requirements, and ensure completion of required associate safety training across the branch.
  • Improve leading and lagging safety indicators, including near-miss reporting, training completion, TRIR, TVIR, and DART.
  • Own branch financial performance to meet or exceed budgeted goals for recurring service revenue, gross profit margin, operating expenses, and EBITDA.
  • Review branch forecasts and monthly financial results with the Regional Director, identify variances to budget, and drive corrective action plans.
  • Analyze branch financial trends to identify risks and growth opportunities.
  • Manage branch costs and drive continuous improvement to meet or exceed monthly financial goals.
  • Oversee daily service operations, including scheduling, dispatching, and work completion, while improving technician productivity, quoting activity and win rates, and direct labor utilization.
  • Monitor and improve preventive maintenance attainment within the branch.
  • Track technicians' job progress and service quality, ensure timely submission of job documentation, and minimize quality issues and customer rework.
  • Review Power BI dashboards, branch scorecards, and other performance data; identify negative trends and take corrective action.
  • Maintain branch equipment, fleet, facility, and operational readiness.
  • Partner with the Regional Director and Director of Business Operations to align, standardize, and optimize branch roles and responsibilities while implementing company best practices.
  • Use standardized key performance indicators, scorecards, and Power BI dashboards developed by the Business Operations team to ensure consistent branch tracking and reporting.
  • Strengthen customer relationships through clear communication, responsiveness, and quality service.
  • Conduct customer site visits when needed to scope jobs, resolve issues, or support the sales process.
  • Ensure timely resolution of customer complaints or escalations.
  • Partner with Sales on maintenance contract pricing and customer proposals.
  • Oversee the full lifecycle of quoted repairs, ensuring accuracy, profitability, and alignment with customer expectations.
  • Support service writers in producing accurate estimates and coordinating follow-up.
  • Communicate repair recommendations, pricing, and approvals directly with customers and internal teams.
  • Coordinate scheduling and resources to ensure timely completion of approved quoted repairs.
  • Lead, coach, and develop technicians, field service managers, dispatchers, service writers, and administrative staff, supporting career advancement.
  • Partner with Human Resources to manage staffing levels and improve technician recruitment, onboarding, training, and retention within the branch.
  • Partner with Technical Support to identify training needs and skill development plans for technicians.
  • Lead the hiring, development, and performance management of branch associates, including regular check-ins and performance reviews.
  • Foster an engaged culture of accountability, teamwork, and continuous improvement that supports employee retention and growth.
  • Execute strategic initiatives and business improvement programs within the branch in partnership with the Regional Director.
  • Serve as a change agent within the branch, ensuring clear communication, team buy-in, and sustained adoption of new programs, tools, and processes.
  • Identify and lead continuous improvement efforts that enhance branch operational and financial performance.
  • Support company-wide standardization initiatives by providing field input and driving branch adoption of new roles, processes, tools, templates, and operational systems.
  • Support localized integration activities as directed by the Regional Director, including alignment or combination of newly acquired teams or locations with the branch.
  • Share branch best practices, processes, and systems knowledge to help align newly acquired teams with company standards.
  • Build relationships with newly acquired branch teams to support a smooth transition into the branch network.
  • Provide coaching and performance feedback to branch associates and conduct regular team meetings to communicate priorities, performance results, and safety expectations.
  • Work closely with the Regional Director, Sales, Accounts Receivable, Operations, and Technical Support to ensure seamless branch performance.
  • Collaborate and share best practices with other branch managers across the region.
  • Travel as needed within the assigned branch's geography to support customers, regional meetings, strategic initiatives, and integration activities.
  • Abide by company policies, rules, regulations, and applicable safety rules, regulations, and procedures.
  • Work extended hours, evenings, weekends, or provide after-hours/on-call response when business needs require.
Desired Qualifications
  • Experience in power generation, electrical, industrial equipment, or related technical service environments.
  • Budget or profit-and-loss accountability experience.
  • Experience with generator systems or similar mechanical/electrical equipment.
  • EGSA certification or familiarity with generator applications.

About the company

GenServe provides commercial backup power solutions by selling, installing, servicing, and maintaining commercial generators. Its offerings include preventative maintenance and emergency services under service contracts, ensuring facilities stay powered during outages. Generators are installed and regularly serviced to keep them ready, with rapid support — average response time under two hours — and adherence to NFPA 110 standards. The company differentiates itself through scale and reliability: serving over 10,000 customers and maintaining more than 18,000 generators, maintaining a 97% customer satisfaction rating, and delivering fast, responsive service. The goal is to help industrial and commercial customers stay operational when the power grid fails by delivering dependable generator systems and ongoing maintenance.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Plaistow, Texas

Founded

1990

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Simplify Jobs

Simplify's Take

What believers are saying

  • March 17, 2026 Valleywide added Arizona coverage and expanded Southwest field-service capacity.
  • November 20, 2025 PES strengthened Atlanta operations with rentals, engineering, and equipment solutions.
  • GenServe launched Power On in March 2026, signaling aggressive brand-building and local expansion.

What critics are saying

  • Two 2026 NLRB union petitions in Pennsauken and Lebanon show labor pressure.
  • Rapid add-on integration strains technician retention, dispatch quality, and spare-parts control.
  • A catastrophic outage failure would wreck NFPA 110 credibility and renewals.

What makes GenServe unique

  • GenServe spans 16 locations across seven states after 12 add-ons by 2024.
  • GenServe serves critical-power customers with 18,000 generators and 10,000 accounts.
  • GenServe bundles installation, maintenance, emergency response, and rentals since November 2025.

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Benefits

  • 401(k) Company Match

Growth & Insights and Company News

6 month growth

33%

1 year growth

37%

2 year growth

37%
PR Newswire
Oct 6th, 2026
GenServe Expands with Four Strategic Acquisitions, Entering into the Pacific Northwest and Strengthening East Coast UPS Capabilities

/PRNewswire/ -- GenServe, a leading independent provider of backup power solutions for commercial, industrial, and critical infrastructure applications,...

PR Newswire
Mar 17th, 2026
GenServe Acquires Arizona-Based Valleywide Generator Service and Launches "Power On" Campaign

/PRNewswire/ -- GenServe, a leading independent provider of backup power solutions for commercial, industrial and critical infrastructure applications, today...

PR Newswire
Nov 20th, 2025
GenServe Acquires Atlanta-Based Power and Energy Services

/PRNewswire/ -- GenServe, Inc. ("GenServe"), a leading independent provider of backup power solutions for commercial, industrial and critical infrastructure...

Boone Newspapers Inc.
Nov 20th, 2025
GenServe Acquires Power and Energy Services

GenServe, Inc., a leading provider of backup power solutions, has acquired Power and Energy Services, Inc. (PES), an Atlanta-based company specializing in generator maintenance, repairs, rentals, engineering, and equipment solutions. This acquisition enhances GenServe's presence in the Southeastern U.S. and will serve as a critical hub for operations and future growth in the region.

PR Newswire
Aug 5th, 2024
GenNx360 Sells GenServe to Aurora Capital

GenNx360 Capital Partners announced the sale of its portfolio company, GenServe, to Aurora Capital Partners. GenServe, a provider of back-up power solutions, saw significant growth under GenNx360's ownership since April 2018, including 12 add-on acquisitions and expansion to 16 locations across seven states. The terms of the transaction were not disclosed. GenServe's CEO, Fred Smagorinsky, credited the company's success to the hard work of the team and GenNx360's strategic guidance.