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Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Senior Integrated Content Marketing Strategist

Content Design & StrategyConfirmed live in the last 24 hours
Full-timeRemote in Colombia

About the Job

Requirements

  • A minimum of 5 years of experience in a B2B integrated content marketing role with direct client-facing experience, ideally supporting complex, multi-stakeholder sales cycles.
  • Advanced understanding of data analysis and data visualization using tools such as HubSpot, Salesforce, GA4, Figma, or Unbounce.
  • Advanced, fluent proficiency with AI tools as a core part of the strategic workflow, specifically Claude, ChatGPT, Gemini, and Perplexity, for research, ideation, drafting, and content operations at scale.
  • Advanced knowledge of B2B integrated content strategy across thought leadership, lead magnets, sales enablement material, whitepapers, research reports, one-sheeters, brochures, brand website copy, sales and conversion-focused landing pages, and brand messaging, aligning deliverables to business goals and revenue priorities.
  • Demonstrated ability to define an account's content thesis and defend it under scrutiny.
  • Time management, prioritization, and organizational skills for strategy planning, task delegation, and reviewing deliverables across a high-volume, high-complexity account load.
  • Ability to provide constructive feedback to team members and proven experience training and developing other strategists or writers.
  • Presentation skills and proven ability to present integrated content strategy and sales pitch presentations directly to C-suite executives, tailoring storytelling and delivering actionable, defensible recommendations under executive scrutiny.
  • A forward-thinking, product-level perspective on the content offering, including proposing new formats, services, and approaches.

Responsibilities

  • Own end-to-end integrated content strategy and execution across thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks for a portfolio of B2B accounts.
  • Lead content audits mapped to the B2B buyer journey, using audience research, market analysis, and direct stakeholder and customer interviews to identify where content drives pipeline and where it does not.
  • Set each account's content roadmap and align every deliverable to client revenue and pipeline goals.
  • Enhance and optimize business operations through deployment of AI technologies.
  • Use Power Digital's nova ecosystem to support department objectives.
  • Ensure timely delivery of Integrated Content workflows and adhere to Power Digital's processes, including Asana, Slack, and Pulse.
  • Surface strategic insights and business-critical updates to internal and client teams, serving as the authority on the account's content direction.
  • Monitor B2B content marketing trends and AI-driven content practices, and educate clients on recommended actions and future strategy.
  • Lead cross-functional content initiatives, coordinating with Paid Media, SEO/AEO, Creative, and Sales teams so content strategy connects across channels.
  • Independently manage a book of B2B client accounts and provide strategic and operational coverage.
  • Execute Integrated Content deliverables accurately and to a high standard.
  • Set content goals and forecasts based on historical client data and current audience needs, and adapt or re-forecast as market and account conditions change.
  • Lead communication with internal and client teams, including C-level stakeholders.
  • Complete and drive adoption of Power Circuit on applicable accounts.
  • Deliver all deliverables and launches on time.
  • Perform other applicable or related duties as assigned.

Desired Qualifications

  • A journalism or copywriting foundation is strongly preferred.

About the Company

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Power Digital is a data-driven marketing agency focused on delivering customized, ROI-focused online marketing solutions. It builds campaigns across key channels such as SEO, PPC, social media, and PR, using specialized experts to tailor strategies to each client’s analytics goals and audience. The company operates like an extension of a client’s marketing team, prioritizing transparency, weekly communication, and measurable results. Its goal is to connect brands with the right customers and continuously improve ROI through collaborative, channel-specific execution.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
2012

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