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The Pokémon Company

Licenses IP for games, cards, media

Director, Corporate Communications

PR & CommunicationsConfirmed live in the last 24 hours
Full-timeBellevue, WA, USA$200k - $299k /yr

About the Job

Requirements

  • At least 12 years of demonstrated experience leading and executing comprehensive internal and external corporate communications strategies for a dynamic, diverse, multinational organization undergoing significant growth or transformation.
  • At least 5 years of experience leading and guiding teams across diverse locations and cultures; international work experience is a plus.
  • A proven track record of improving corporate communications platforms, channels, and capabilities through redesign, modernization, and elevation.
  • Ability to translate communications ideas into detailed, executable plans with sequencing, owners, milestones, and success measures.
  • Ability to distinguish activity produced from impact achieved, using data to measure changes in perception, behavior, alignment, and engagement.
  • Experience operating communications functions efficiently while balancing quality and speed, and making deliberate decisions about the tradeoffs.
  • Ability to establish and communicate quality standards for writing, design, narrative, and execution.
  • Persistence in driving change through ambiguity, competing priorities, or resistance, with focus on progress and results.
  • Strong cross-functional business acumen and enterprise-wide perspective connecting Finance, Marketing, Brand, Legal, Product, and operating functions; experience understanding executive priorities and translating them into effective enterprise communications.
  • Proficiency in Microsoft Office Suite, SharePoint, and content and analytics tools.
  • Ability to develop communication materials hands-on, including documents, presentations, and video content, without relying on contractors or agencies.

Responsibilities

  • Define and execute the internal communications strategy and improve channels, formats, and operating rhythms, including all-hands meetings, leadership cascades, and written and visual communications, to connect employees across regions to the company’s mission, vision, business priorities, and values.
  • Partner with the President, executives, and business leaders to translate strategic priorities into messages that resonate with and mobilize employees.
  • Establish editorial standards, governance, and operating rhythms for high-quality, timely communications at scale; implement review processes, measure performance, and continuously improve impact.
  • Work with The Pokémon Company’s Japan PR team to support consistent global employee messaging where appropriate.
  • Own the company’s external corporate brand and storytelling, including employer brand, social responsibility narrative, and business storytelling, distinct from product marketing; ensure owned-channel messaging is consistent with leadership and the company’s mission, vision, and values.
  • Lead crisis communications planning and response, partnering with People, Legal, Marketing/PR, and executives to establish protocols, decision-making frameworks, and messaging approaches for coordinated internal and external communications during critical events.
  • Recruit, develop, and lead a small team across Bellevue and London; set quality expectations, coach the team, and build a scalable communications function.
  • Assess current communications platforms, channels, processes, and team capabilities, and recommend priority improvements.
  • Develop a corporate communications plan covering internal, external, and crisis communications, with defined outcomes, a year-one roadmap, and progress metrics.
  • Deliver improvements to internal channels and the all-hands format, measuring changes in employee reach, engagement, or comprehension.
  • Establish and test a crisis communications plan, including playbooks, decision ownership, and escalation processes.
  • Build the team and operating model for scalable global impact, with editorial standards, governance, and defined quality expectations.
  • Measure outcomes from the first-year strategy, including employee engagement and comprehension, external corporate and employer brand presence, and crisis readiness demonstrated through a real or simulated event.
  • Use first-year results and learnings to build a three-year plan for internal, external, and crisis communications.

Desired Qualifications

  • Proficiency in graphic design and presentation development tools.
  • International work experience.

About the Company

The Pokémon Company

Licenses IP for games, cards, media

The Pokémon Company manages and licenses the Pokémon intellectual property across games, media, and merchandise, coordinating branding for Nintendo, Game Freak, and Creatures. Its products include video games, the Pokémon Trading Card Game, animated TV series and films, a wide range of merchandise, and the augmented reality mobile game Pokémon GO, which uses GPS and in-app purchases. Its cross-media approach and centralized control over the IP let it offer a consistent ecosystem of licensed products and fan events, different from rivals that focus on a single format. Its goal is to grow and sustain the Pokémon brand by delivering entertaining experiences, expanding licensing partnerships, and engaging fans worldwide through continual releases and events.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Japan
Founded
1998

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