Associate Manager - Field Marketing

The Role

What You'll Do

Lead and support a broad mix of marketing programs across channels, including email, paid and organic LinkedIn, live and virtual events, and ABM
Take full ownership of assigned programs focused on customer retention and success, as well as demand generation
Demonstrate excellent project management skills and execute integrated campaigns from start to finish
Write compelling email, landing page, and social media copy that leads with customer voice and value
Understand program measurement and analyze results of assigned campaigns, using data to improve future programs
Coordinate with internal teams such as product marketing, creative services, content, product, customer success, sales, public relations, and digital marketing to manage program components
Contribute to planning cycles by bringing recommendations based on results
Assist with weekly, monthly, and annual campaign reporting and metrics
Become an expert end user of Veeva’s Marketo instance, able to fully execute programs end to end and capture the data needed for program measurement

Requirements

2+ years of relevant B2B marketing experience with a proven ability to excel in a fast-paced environment
Strong oral and written communication skills with proven experience writing engaging, value-driven, and customer-first campaign copy (landing pages, emails, organic and paid social posts, etc.)
Experience project managing and executing marketing campaigns and events
Some experience with marketing automation (Marketo, Hubspot, or Pardot) and familiarity with CRM systems
Detail-oriented, data-driven, and willing to dig in to get things done
Has a growth mindset: self-motivated, welcomes challenges, and pushes themselves to learn and grow
Working knowledge and some experience across various marketing channels such as email, paid and organic social, live and virtual events, and advertising

Nice to Have

Experience in a high-growth software or technology company
Advanced Excel skills for data analysis
Experience with account-based marketing programs
Experience using Asana, or a similar tool, for project management
Experience using AI, such as Gemini or Claude, as a tool to be more efficient and gain better insights 

Interviewing with Veeva

We value your time and believe in a transparent hiring process. Here is the process you can expect.

• Follow the application process and submit your resume.
• Within 3 days, you will receive a link to a personality assessment administered by a third party, unless you have already completed it with Veeva previously.
• Once you complete the assessment, our team will review your full application package and follow up via email with our decision.
• If moving to the interview stage, the process is as follows:
  1. A conversation with the hiring manager
  2. A practical case exercise
  3. A final conversation with our group's Senior Leader.
• Once all interviews are complete, the manager will be in touch with a final decision.

Perks & Benefits

Medical, dental, vision, and basic life insurance
Flexible PTO and company paid holidays
Retirement programs
1% charitable giving program

Compensation

Base pay: $65,000 - $115,000
The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

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