Integrated Campaigns Manager

About the role

As an Integrated Campaigns Manager, you’ll plan and run global, multi-channel campaigns that drive awareness, adoption, and pipeline for Vercel’s platform and developer tools. Your campaigns will pair developer-first storytelling with enterprise messaging and cover the full funnel, from first touch to closed revenue. You’ll work with Product Marketing, Growth, Digital, Field Marketing, Strategic Events, and Sales to turn separate channel efforts into one integrated motion. In your first 6 to 12 months, you’ll own one of our major integrated campaigns and help plan and execute Vercel’s next big plays for the year. This is a hybrid role with 3 in-office days per week in San Francisco, New York City, or Austin.

What you'll do

• Own the strategy, planning, and execution of global integrated campaigns, from big idea through channel activation, measurement, and iteration
• Translate product and business priorities into campaign narratives and messaging for developers, full-stack teams, product leaders, and enterprise buyers
• Orchestrate paid, owned, and earned programs with Growth, Digital, and Performance Marketing so every touchpoint tells one story
• Partner with Product Marketing, Field Marketing, Strategic Events, and Sales to bring their work into each campaign as one cohesive, integrated plan
• Measure and report campaign performance across awareness, adoption, and pipeline, and constantly iterate based on campaign results

What you need

• 4+ years of business-to-business (B2B) marketing experience,
• 2+ years leading integrated or demand generation campaigns at a developer tools, cloud infrastructure, or technical software as a service (SaaS) company
• Owned full-funnel campaigns, from first touch to closed revenue, with pipeline and revenue results you can cite
• Experience owning the reporting & presentation of campaign return on investment (ROI) to marketing leadership

Bonus if you

• Have experience with briefing management platforms and CRM reporting (Salesforce)
• Have worked closely with developer or infrastructure products
• Have previously built an executive marketing programs 

Benefits & Compensation:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $133,000 - $163,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process. 

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