T

trawa

AI-driven SME electricity procurement and management

Head of Revenue Operations

Full-Time
No salary listed
Expert
Berlin, Germany
In PersonOffice-first; regular in-office presence is encouraged.
Sales & Account ManagementSales Operations

About the job

Requirements
  • Approach tasks with initiative and clear goal orientation.
  • Think analytically and structurally, break complex processes into steps, identify optimization opportunities, and make decisions based on numbers and metrics.
  • Consider strategic goals and commercial impact when making decisions, and understand both customer and sales perspectives.
  • Enable the team through open and appreciative communication, constructive feedback, and clear priorities.
Responsibilities
  • Take worldwide responsibility for building and developing revenue operations activities that reliably convert leads into predictable revenue.
  • Define CRM architecture, including the data model and funnel design; systematically ensure data quality; own process definition, governance, and automation.
  • Develop customer-facing and internal tools based on a strong understanding of the customer sales journey to structurally improve efficiency and conversion rates across the revenue organization.
  • Enable targeted management of Account Executive and Sales Development teams through reporting and dashboards, and identify optimization opportunities through analysis in strategy discussions.
  • Own quote creation, contracting, and commissioning end to end; continuously develop processes, tools, and structures in close collaboration with the Tech team.
  • Build understanding of the products, energy market, customer sales journey, and relevant internal processes during the first 90 days.
  • Establish oneself as the Revenue Operations team's main contact and maintain ongoing communication with key internal and external stakeholders.
  • Develop a Revenue Operations strategy, set clear priorities, and create a roadmap with clear ownership and milestones to support growth in Germany and expansion into other markets.
  • Initiate early projects to improve conversion rates and internal processes, with initial results visible.
Desired Qualifications
  • Experience in the energy industry is a plus but not required.

About the company

Trawa provides AI-powered energy procurement and management for SMEs, using an AI analysis of a client’s usage to create an optimized mix of electricity contracts, including PPAs with solar or wind, the spot market, and the futures market, purchased in staggered installments. It uses its platform to shift consumption to cheaper times and reduce both costs and carbon emissions, aiming for savings for the client. It differentiates itself by offering a one-stop service that covers analysis, procurement, supply, and cloud-based energy data analytics plus intelligent asset control for batteries and charging stations, helping with peak load and ESG reporting. Its goal is to make sophisticated energy procurement accessible to SMEs, lowering electricity costs and their carbon footprint while increasing energy independence.

Company Size

51-200

Company Stage

Series A

Total Funding

$40M

Headquarters

Berlin, Germany

Founded

2022

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Simplify's Take

What believers are saying

  • July 2026: trawa reported 250 enterprises and clients like Flixtrain.
  • April 2025 Austria launch and ÖBB win expand its addressable market.
  • €24 million Series A in 2025 funds DACH expansion and product development.

What critics are saying

  • Trawa’s software only ships with other products, limiting standalone adoption.
  • Electricity procurement ties trawa to thin margins and volatile power-market spreads.
  • A licensing or balancing failure would halt supply operations and destroy trust.

What makes trawa unique

  • Trawa combines AI procurement, supply, and energy software for SMEs.
  • July 2026: trawa serves 250 enterprises across Germany and Austria.
  • Trawa won ÖBB traction power and customizes PPA-plus-spot supply.

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Benefits

  • Flexible Work Hours
  • Remote Work Options
  • Hybrid Work Options
  • Paid Vacation
  • Meal Benefits
  • Gym Membership
  • Professional Development Budget
  • Mentorship Program

Growth & Insights and Company News

Headcount

6 month growth

6%

1 year growth

9%

2 year growth

8%
deutsche-startups.de
Aug 20th, 2025
trawa secures €36.5M for energy solutions

The Berlin-based B2B energy company trawa, founded in 2022, has raised €36.5 million from investors like Headline and Balderton Capital. Recently, they secured €24 million to expand in Germany and Austria, grow their team, and enhance product development. Trawa uses AI for data processing and optimization, serving over 100 clients with renewable energy. They aim to expand into new European markets and introduce new products in energy supply and management.

FinSMEs
May 22nd, 2025
trawa Raises €24M in Series A Funding

trawa, a Berlin, Germany-based electricity provider and AI-powered software company, raised €24M in Series A funding

Startups Magazine
May 22nd, 2025
trawa Secures €24M for Industrial Revival

trawa, a Berlin-based electricity provider and AI-powered software company, has raised €24 million in Series A funding. The round was led by venture capital firm Headline, with participation from Norrsken VC, the impact fund of Klarna co-founder Niklas Adalberth, and existing investors Balderton Capital, Speedinvest, and AENU. Additional shareholders include Berlin-based VC Magnetic and Tiny VC from London.

Startup Rise Europe
May 16th, 2024
trawa Raises €10M for AI Energy Solutions

Berlin-based renewable energy supplier trawa raised €10 million in seed funding led by Balderton Capital, with participation from TinyVC, Magnetic, Speedinvest, and AENU. The funds will be used to develop trawa's AI technology and product ecosystem, helping SMEs manage energy purchasing and usage. This brings trawa's total funding to nearly €12 million. The company aims to simplify the transition to green energy for businesses amid Europe's high electricity costs and energy crisis.

Tech.eu
May 15th, 2024
Trawa raises €10M to optimise SMEs' energy consumption and costs

Trawa raises €10M to optimise SMEs' energy consumption and costs.