Product Manager - Discovery & Gift Building
About the job
- Experience owning a complex product area in ecommerce or another consumer-facing digital setting.
- Experience designing and running A/B tests and using data to make decisions while balancing commercial outcomes, customer experience, and risk.
- Hands-on experience using AI to save time and increase impact.
- Research what works for customers and advocate for them in decisions.
- Ability to work collaboratively with colleagues across engineering and business leadership.
- Own the Discovery & Gift-Building roadmap and longer-term vision tied to conversion-rate and average-order-value goals, using data, customer research, and competitor insights.
- Run hypothesis-driven A/B tests and continue tracking key performance indicators after launch.
- Work with the Engineering Manager and Product Designer from initial concept through launch, using a phased, value-driven delivery approach.
- Build relationships with stakeholders and business leadership to identify, prioritize, and solve impactful customer and business problems, and report on progress and deliverables.
- Curiosity about trying new AI tools; the team uses AI for research, prototyping, and analysis and explores ways to help the squad deliver more effectively.
About the company
Bloom & Wild is an online florist that delivers fresh, designer-quality flowers in letterbox-sized packaging, so recipients don’t need to be at home to receive them. It serves individuals, businesses, and subscriptions, and ships mainly in the UK with some European delivery. Customers can buy one-off bouquets or subscribe to regular deliveries, with add-ons like vases and chocolates. The company uses data analytics and digital marketing to optimize product offerings and reach customers. Compared to competitors, its key difference is the letterbox packaging that enables contact-free delivery and its combination of single-purchase and subscription models plus corporate services. The goal is to be a leading online flower service known for convenient, predictable delivery and a scalable revenue model through subscriptions and expansion into more markets.
Company Size
201-500
Company Stage
Series D
Total Funding
$193.1M
Headquarters
London, United Kingdom
Founded
2014
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Simplify's Take
What believers are saying
- The UK business grew revenue 10% in FY2025 and 21% in H1 FY2026.
- Bloom & Wild reported its first profit in 2024, with $5.6 million EBITDA.
- 2026 partnerships with Krispy Kreme, WellBox, and Marco Pierre White expand customer acquisition.
What critics are saying
- July 2026 visibility fell 26.9%, showing weakening brand demand against Moonpig.
- CFO Dominique Highfield left before 2026, signaling leadership instability during expansion.
- Occasion gifting remains discretionary; a Valentine or Mother's Day miss hits revenue immediately.
What makes Bloom & Wild Group unique
- Bloom & Wild's letterbox packaging and full gifting push set it apart, per 2026.
- The 2021 Bloomon and Bergamotte combination created a multi-brand European gifting platform.
- Aron Gelbard's 2026 Care Wildly relaunch broadens Bloom & Wild beyond flowers.
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Benefits
- Flexible Work Hours
- Unlimited Paid Time Off
- Paid Vacation
- Family Planning Benefits
- Fertility Treatment Support
- Wellness Program
- Mental Health Support
- Stock Options
- Equity share