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Scopely

Creates and runs games with ongoing updates

Senior Product Manager - CRM

Product ManagementConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • Proven experience in Product Management or a related product discipline.
  • Strong understanding of player lifecycle and contact strategy.
  • An analytical mindset and confidence using data to identify opportunities and guide decisions.
  • Strong cross-functional collaboration skills and comfort working in a fast-paced environment.
  • A player-first mindset and a drive to keep improving product and communication strategies.

Responsibilities

  • Own and lead the CRM product roadmap and strategy across player-facing experiences and internal tooling, translating player, business, behavioural, and market insights into strategic priorities.
  • Identify opportunities to improve engagement, retention, reactivation, and player value, while shaping CRM across push, email, in-game messaging, Live Activities, and emerging channels.
  • Champion relevant, contextual, personalised, and player-first communication experiences while serving as a senior product voice and CRM subject-matter expert across the organisation.
  • Lead discovery and ideation to identify player needs, team pain points, and opportunities to evolve CRM, while leading a cross-functional product area with dedicated software engineering resources.
  • Provide clear product direction, priorities, requirements, and success criteria to guide execution, and own delivery outcomes from discovery and prioritisation through development, launch, measurement, and iteration.
  • Evolve CRM capabilities including personalisation, automation, segmentation, decisioning, orchestration, and dynamic content.
  • Partner with the analytics team to monitor and report on program effectiveness, using data-driven insights to recommend continuous improvement and keep players at the heart of every decision.
  • Lead structured testing strategies across A/B testing, cadence, segmentation, and channel mix, while championing a strong test-and-learn culture.

Desired Qualifications

  • Product experience in gaming; experience in entertainment or mobile apps is also relevant.
  • Hands-on experience with Braze or a similar marketing automation platform.
  • Experience with tools such as Looker.
  • Experience with live-service, casual, or social games.

About the Company

Scopely

Creates and runs games with ongoing updates

Scopely develops, publishes and operates video games for players on mobile devices, computers and consoles. Its portfolio includes MONOPOLY GO!, made in partnership with Hasbro, and location-based games such as Pokémon GO, whose teams joined its Scopely Explore business. Game teams add events, social features and content updates so players can keep returning to the same game over time. Many titles are free to start and earn money through optional in-game purchases, supported by the proprietary Playgami platform and shared publishing services across owned and partner studios. Scopely was founded in 2011 and is headquartered in Culver City, California.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$998.8M
Headquarters
Culver City, CA
Founded
2011

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