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Progyny

Fertility benefits management for employers

Growth Marketing Campaigns Associate

Growth MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 1 year of experience.
  • Experience creating campaigns using SFMC, Braze, or Marketo-type marketing platforms.
  • Experience with quality assurance processes and strong attention to detail.
  • A track record of executing accurate growth campaigns across email and push channels in a fast-paced environment.
  • Proficiency in Excel and an interest in and ability to perform data analysis.
  • Ability to meet deadlines and manage multiple projects simultaneously.

Responsibilities

  • Manage the end-to-end production process for email campaigns and push notifications.
  • Develop and implement email and push growth marketing campaigns aligned with business key performance indicators and member-acquisition goals.
  • Analyze and monitor campaign performance metrics, providing actionable insights and recommendations for continuous improvement.
  • Conduct A/B testing to optimize campaigns and improve overall performance.
  • Collaborate with cross-functional teams to integrate campaigns with other marketing and product initiatives.
  • Communicate campaign updates and results to stakeholders.
  • Identify and troubleshoot technical issues related to marketing campaigns.
  • Solicit requirements, specifications, and assets from business analysts for email campaigns.

About the Company

Progyny

Fertility benefits management for employers

Progyny is a fertility benefits manager that partners with employers to offer comprehensive fertility and family-building services to employees. It provides a wide range of services including IUI, IVF, fertility preservation, adoption assistance, and surrogacy support, all integrated into employers’ existing benefits packages. The company makes money by signing contracts with employers, typically using a fixed-fee or per-employee-per-month pricing model, and it works to deliver better clinical outcomes to reduce overall treatment costs. Unlike broader health insurers, Progyny focuses specifically on fertility care and family-building, emphasizing measurable clinical results and seamless workflow within the benefits ecosystem. Its goal is to expand access to inclusive fertility benefits while improving outcomes and controlling costs for employers and employees.

Company size
501-1,000
Company stage
IPO
Headquarters
New York City, New York
Founded
2008

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