Assistant Manager Retail - Atlanta Hawks Team Store

As we continue to scale our global platform, the Retail Assistant Manager will play a critical role in elevating fan experiences, supporting store performance, and strengthening the fan connection at the venue level.

ROLE OVERVIEW

The Assistant Manager supports the General Manager in the day-to-day execution of store operations — including sales performance, fan engagement, merchandising standards, and shift-level team leadership — and steps in as Manager on Duty as needed. This role helps build and develop a high-performing team through hands-on coaching and consistent feedback, while fostering a culture of accountability, inclusion, and exceptional service. The Retail Assistant Manager delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

Cross-Functional Leadership:

• Partners with the General Manager on scheduling, team engagement, and building a positive store culture that supports consistent execution across all shifts.

• Collaborates with cross-functional partners to align on operational standards, event readiness, and business priorities during high-volume periods.

People Leadership:

• Coaches and develops associates through real-time, on-the-floor feedback and shift-level performance management.

• Assists with onboarding and training new team members on systems, standards, and expectations, ensuring a strong foundation for consistent performance.

Fan & Customer Impact (Obsessed with Fans)

• Delivers exceptional fan experiences by modeling brand standards and service expectations on the sales floor.

• Uses fan feedback and day-to-day observations to identify opportunities that improve the store experience.

• Resolves escalated fan concerns effectively and empowers associates to make sound, fan-first decisions.

• Adapts the team's approach during game days and special events to maintain a high-quality fan experience under elevated demand.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Identifies opportunities to streamline daily processes and improve team efficiency.

• Brings ideas forward to the General Manager for improving fan experience and store performance.

• Adapts quickly to shifting priorities during high-volume periods, game days, and special events.

• Demonstrates curiosity and a solutions-oriented mindset when navigating operational challenges on the floor.

Ownership & Execution (Determined & Relentless Mindset)

• Supports the General Manager in executing daily operating procedures, opening/closing routines, and merchandising standards.

• Monitors sales performance and key shift-level metrics, adjusting team focus to help meet daily and weekly goals.

• Assists with inventory accuracy, loss prevention practices, and adherence to company policies and procedures.

• Serves as Manager on Duty in the General Manager's absence, ensuring smooth and consistent store operations.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes

• Use data and digital tools to inform decisions and enhance performance

• Demonstrate curiosity and adaptability in adopting new technologies and ways of working

• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

• 3+ years of retail supervisory or leadership experience, including at least 1 year in a role with direct scheduling or Manager on Duty responsibility.

• Demonstrated ability to lead, motivate, and coach a team in a fast-paced, customer-facing setting.

• Proficiency in Fanatics and retail operating systems, including but not limited to POS, OpSuite, My Playbook, ServiceNow, and OKTA.

• Working knowledge of retail operations, including inventory processes and loss prevention basics.

• Strong communication and interpersonal skills, with the ability to give clear, constructive feedback.

• Ability to work a flexible schedule, including evenings, weekends, holidays, game days, and special events.

• Reliable attendance, punctuality, and professional representation of the Fanatics brand.

• Regularly required to stand, walk, reach, bend, and move throughout the store during shifts; ability to lift, carry, and move merchandise weighing up to 30 pounds; may be exposed to varying weather conditions on game days and during outdoor retail operations.

Education:

High school diploma or equivalent required; relevant coursework or degree a plus.

WORK LOCATION

On-site: Your work location will be onsite in Atlanta, GA.

At Fanatics, we operate with a BOLD mindset—We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined & Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.