Marketing Analyst

About Clay

AI is unleashing the biggest wave of company creation in history. Clay's mission is to be the engine those companies use to grow to their full potential.

Clay predicts the next best action for your business and then helps you take it. We started by aggregating the best data for B2B companies. Then, we built the infrastructure to run any personalized campaign on top of it, including emails, ads, landing pages, and workflows that make reps more productive. Now, we're building agents that can help grow your company for you. We're already helping thousands of customers — including Anthropic, OpenAI, Google, and Visa — go to market with unique data, signals, and AI research.

In 2026, we raised a $115M Series D at $7.1B Valuation led by Wellington — and are on track to cross $200M in revenue this quarter. We also launched a $1M Scholarship fund for GTME Education.

Some things to know about us:

• Our community includes 17,000+ customers, 200+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.

• Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.

• All employees can work with world-class coaches who specialize in creativity, management, and more.

• Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.

• Read about us in the NYT, Forbes, First Round Review, and more.

Hear from our employees directly on our Glassdoor page!

Marketing Analyst @ Clay

We’re looking for a Marketing Analyst to be the connective tissue between data models, insight and strategy. In this role, you’ll own the reporting, metrics, and insights that drive clarity on how our marketing efforts are performing. You’ll work in a pod with marketing / sales leadership, analytics engineering, GTM Engineering and strategic finance. You’ll surface deep insights, work with our data teams to build dbt models, and obsesses over what makes Clay’s marketing efforts successful.

What You'll Do:

• Own the health of the top-of-funnel "assembly line": monitor lead flow end-to-end, identify where leads are leaking, stalling, or being misrouted, and drive tactical fixes with GTM Engineering and marketing.

• Diagnose gaps between intended and actual funnel behavior — campaigns not triggering expected follow-up, routing rules dropping leads, conversion stages behaving off-plan — and quantify the impact of each fix.

• Build operational reporting and monitoring (alerts, anomaly detection, funnel diagnostics) that drives day-to-day and week-to-week action, surfacing performance insights for leadership.

• Ensure that data models, metric definitions, and funnel stage logic accurately reflect how the business actually operates, partnering with Analytics Engineering to close gaps.

• Serve as the connective layer between systems builders (GTM Engineering) and data model owners (Analytics Engineering), translating operational findings into pipeline and model improvements.

• Feed ground-truth funnel data and channel diagnostics into the attribution and goaling work led by Strategic Finance and GTM leadership.

• Provide actionable insights into campaign and channel performance to influence in-flight decisions, not just quarterly strategy reviews.

What You'll Bring:

• 5+ years of analytics experience, with 3+ years in marketing analytics at a high growth SAAS company

• Proven ability to translate data into actions that drive business impact.

• Highly proficient in SQL is non negotiable (ideally python too); experience working with large, complex data sets.

• Deep understanding of the marketing funnel, from acquisition to retention.

• Track record of working cross-functionally with marketing, sales, ops, and analytics engineering teams.

• Curiosity and persistence in solving complex problems; adaptability when findings evolve.

• Proficiency in BI tooling (Streamlit, Hex, Sigma preferred) with ability to build and own dashboards with compelling visualization

• You are AI forward: you can vibe code applications to supplement core tooling, you achieve personal ROI from CLI and agents

• Strongly preferred: experience building in Clay