Store General Manager

OBJECTIVE

The General Manager is a true business owner for their store. They are responsible for leading, managing and continuously developing all aspects of their store's business. They are accountable for creating and maintaining a positive and highly productive work environment that aligns with the company's mission. They will be responsible for consistently achieving sales & profitability goals, operational objectives, merchandising standards and developing a highly successful Sales, Operations, and Visual team.

Business Leader

• Develop and execute the brand's retail strategies
• Local market knowledge of clientele base and brand competitors
• Aware of business trends that relate to the success of the store and brand
• Demonstrate strong business acumen through KPI’s to develop and support business driving strategies
• Lead team by leveraging company tools, incentives & strategies to support meeting sales goals

People Leader

• Ensure that the store team exudes ALO's mission and guiding principles to effectively communicate to our guests who we are, what we do and why we do what we do
• Fosters an environment of growth, accountability and inclusivity through development, performance management, training and consistent coaching
• Conducts ongoing talent analysis of colleagues and establish career progression plans for key players and positions to result in retention of best talent and turnover reduction
• Establish internal & external pipeline through succession planning and recruitment strategy

Operations Leader

• Partner with Operations & Visual Manager to maximize inventory accuracy and ensure replenishment needs are met
• Oversee and support execution of key operational and visual guidelines
• Champion strong visual standards for the salesfloor by leveraging business performance data
• Support a safe work environment and efficient operation
• Develop schedules that deliver business results while maintaining labor effectively

Guest Experience Leader

• Collaborate with cross-functional business partners to support organizational goals
• Is an ALO ambassador and creates a culture that aligns with our mission
• Demonstrate an ability to navigate the organization with a balance of business need and brand culture
• Create and implement effective communication strategies throughout store to achieve goals and KPI’s

General Manager Qualifications

• 7+ years of retail or related industry leadership experience 
• Working knowledge of MS Office (Word, Excel and Outlook)
• Extraordinary interpersonal and communication skills, both verbal and written
• Highly Motivated by driving business in a fast-paced, innovative environment
• Business owner mindset with an entrepreneurial spirit
• Independent work ethic, time management skills, and personal accountability
• Aligns with and embodies ALO’s Guiding Principles
• Requires constant movement in and around all areas of store
• Ability to lift, push, carry or otherwise move up to 50 pounds
• Ability to lift, bend, kneel, climb, crawl and/or twist, and safely climb up/down a ladder
• Ability to stand and move for an entire shift

JUST SOME OF THE PERKS

• A generous ALO team discount, plus a complimentary ALO Wellness Club membership, offering unlimited access to on‑demand yoga and fitness classes led by world‑class instructors
• Competitive salary, along with monthly store incentives that recognise performance, momentum, and shared wins as we grow together
• A quarterly clothing allowance to support all‑day movement
• Extensive career growth opportunities as ALO continues to expand across Hong Kong

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