Associate Director - Product Proposition

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

This role is to drive the entire product development process and provide technical support on a wide range of products, so as to deliver the product initiatives in support of company’s business strategy as well as business purpose. The job holder will be involved in a full process of product development, including research on market trends/clients needs, product innovation, product design, product implementation, product management, and product promotion.

Job Responsibilities

Market Research and Product Proposition

• Closely monitor updates and changes in HK and mainland insurance market, including but not limited to industry trend, competitor movements, market competitive analysis, market opportunities and threats, specific client segment to identify the potential business opportunity. Analyze and draw conclusions from research undertaken to improve the SLHK’s product positioning in the fast -changing market situation.

• Drive target client research to constantly identify gap in SLHK’s product to enhance Sun Life’s clients’ impact.

• Drive product design and innovation according to research result and business needs to help achieving company’s business target, focusing on fulfilling the life protection, health, saving, retirement and legacy needs of clients.

• Proactively manage the product approval process to get relevant stakeholders’ buy-in of the product proposition including senior management, regional office and distribution teams.

• Steer discussion with distribution teams to ensure product’s marketability, form sales stories, seek market’s feedback on the products and react with potential solutions to support business growth opportunity across all channels.

Product Development and Management

• Work collaboratively with internal functions to drive recommended solution and ensure the feasibility of product designs.

• Lead and deliver product-related initiatives by adopting a disciplined project management approach and follow the product development operating guideline.

• Participate in material preparation for the product development. Be responsible and pursue for quality of the project deliverables to ensure accuracy of product materials.

• Work effectively with all relevant departments across the company to implement projects on time and efficiently.

• Act as product SME to contribute in various projects such as new regulation implementation, operation enhancements, business development initiatives, etc.

• Identify and drive seasonal projects/promotions in response to market and business needs

Channel Communication

• Represent product team to promote the products to all channels with respect to product proposition, key selling points, market competitiveness, administration rules, sales support, and etc.

Product Strategy

• Support to construct a forward-looking product strategy and roadmap for SLHK to strengthen and spearhead our ambition to achieve the business targets.

People Management

• Coach and develop team members to advance their knowledge and improve the overall capabilities and core competence of the team.

Job Requirements

• Bachelor Degree holder

• At least 8 years’ relevant life insurance experience in product development and management.

• Possess in-depth understanding of the insurance products, clients’ needs, sales process and industry development in HK. Knowledge of mainland market would be a plus.

• Excellent stakeholders management, facilitation and presentation skills

• Strong drive and proven ability to manage multiple initiatives in parallel and make optimal use of resources

• Excellent written and verbal communication skills in Chinese, English and Mandarin

We offer 5-day work, attractive salary, MPF, group life and group medical insurance; and excellent career development opportunities to the right candidate.
 

We are an equal opportunity employer and welcome applications from all qualified candidates. Application forms and resume will be kept for a period of 24 months after completion of the recruitment process. (All information will be held in strict confidence and only be used for recruitment purpose).

Job Category:

Product

Posting End Date:

05/12/2026