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VML Enterprise Solutions

Global agency offering brand, CX, commerce

Mid-Level Data Analyst 2

Data AnalysisConfirmed live in the last 24 hours
Full-timeSão Paulo, State of São Paulo, BrazilNo salary listedIn-person

About the Job

Requirements

  • A completed or in-progress higher-education qualification in Statistics, Mathematics, Computer Science, Engineering, Economics, Business Administration, Marketing, or a related field.
  • Proficiency in SQL for complex queries, joins, aggregations, and manipulating large datasets.
  • Practical experience using Python for data analysis, including libraries such as pandas, numpy, scikit-learn, matplotlib, or seaborn.
  • Experience analyzing CRM, campaign, and digital marketing metrics.
  • Proven experience with segmentation and clustering techniques such as RFM/RFV, k-means, and behavioral rules.
  • Familiarity with data visualization tools such as Power BI, Tableau, Looker Studio, or Metabase.

Responsibilities

  • Analyze active, inactive, and churned customer bases to identify consumption patterns, customer lifecycle measures including LTV, CAC, and retention, and business opportunities.
  • Measure campaign performance and ROI using A/B tests, control groups, and incrementality or lift analysis, and provide diagnoses and recommendations for ongoing optimization.
  • Develop and structure data-based clusters, segmentation rules, and personas, including RFM/RFV, behavioral, and predictive approaches, to support targeted actions.
  • Develop, maintain, and automate reports and dashboards of key performance indicators for daily, tactical, and executive monitoring.
  • Build and optimize queries, pipelines, and routines for data extraction, cleaning, and modeling to support analyses.
  • Present insights, conclusions, and action plans clearly and structurally to technical and business stakeholders.

Desired Qualifications

  • Knowledge of statistical modeling or supervised and unsupervised machine learning techniques, such as propensity and churn propensity modeling.
  • Experience with cloud data warehouse environments such as BigQuery, Snowflake, Redshift, or Databricks.
  • Experience automating routines or scripts and orchestrating data.

About the Company

VML Enterprise Solutions

Global agency offering brand, CX, commerce

VML Enterprise Solutions is a global creative and technology partner formed by the merger of Wunderman Thompson and VMLY&R, offering an integrated service across brand experience, customer experience, and commerce powered by data and technology. It combines creative ideas with CX design and e-commerce solutions, using data to plan, execute, and measure multi-channel campaigns. Its differentiator is an end-to-end, globally scalable offering built from two large agencies with complementary strengths, enabling unified brand, CX, and commerce work in one partnership. Its goal is to help clients grow by delivering cohesive, data-informed experiences that boost brand affinity, engagement, and sales.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Kansas City, MO
Founded
1992

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