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Genius Sports

Delivers real-time sports data and technology

Media Buying Executive

Performance & Paid MarketingPosted on Nov 11
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong willingness and curiosity to learn programmatic technologies, platforms, and innovations in digital advertising.
  • Eagerness to develop an understanding of the programmatic ecosystem, including demand-side platforms, supply-side platforms, ad exchanges, data providers, audience targeting, and media-buying strategies.
  • Interest in identifying emerging programmatic trends, understanding market developments, and recognizing shifts in the global programmatic landscape.
  • Curiosity to analyse campaign data, identify performance patterns and trends, and understand how insights can drive optimization opportunities.
  • Willingness to explore and adopt new programmatic tools, technologies, and platforms.
  • Fluency in English and the ability to communicate effectively with internal teams, clients, and global stakeholders.

Responsibilities

  • Set up client campaigns using available data, segments, and creatives, and apply changes to campaign settings.
  • Manage client workbenches in Connextra and complete client requests or tasks escalated by other teams.
  • Analyse and optimize campaigns toward client targets, taking on more campaigns with more complex setups over time.
  • Plan campaigns and create insight reports for managed campaigns.
  • Manage client data, including tagging, segment creation, and data synchronization between platforms.
  • Communicate directly with clients and partners, collaborating with Account Managers, Sales, and teams in Tallinn.
  • Troubleshoot client issues, train new colleagues, and test new features with structured feedback.
  • Define campaign objectives, develop strategies and key performance indicators, manage budgets, and monitor campaign performance.
  • Create detailed client performance reports with analysis and actionable recommendations.

Desired Qualifications

  • One to two years of hands-on experience with demand-side platforms, ideally in a digital advertising agency, programmatic team, or large advertiser.
  • Working knowledge of demand-side platform tools such as The Trade Desk, Beeswax, Moloco, and AppLovin.

About the Company

Genius Sports

Delivers real-time sports data and technology

Genius Sports collects real-time sports data, analyzes it, and distributes it to power live streams, betting platforms, and media content for leagues, sportsbooks, and media companies. Its offerings include official data, technology to help leagues run operations and engage fans, and media content and advertising services, all fed by data from live events. The company differentiates itself through strategic partnerships with major leagues like the NFL and the Canadian Football League, which give access to exclusive data and broader audience reach. Its goal is to enable real-time, data-driven fan experiences while improving partner operations and expanding its data and media footprint across the sports ecosystem.

Company size
1,001-5,000
Company stage
IPO
Headquarters
London, United Kingdom
Founded
2001

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