Product Manager - Ad Tech

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

The Ads Platform organization drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our Product and Engineering teams work together to build solutions that deliver impactful results for advertisers. We ensure Snap’s ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community.

We're looking for a Product Manager to join our Ads Platform Product team on the Signals and Measurement Team! 

What you’ll do:

• Define the vision, strategy, and roadmap for products and integrations that connect Snap with third-party advertising and commerce partners, creating value for advertisers and strengthening Snap’s signals ecosystem.
• Develop a point of view on how changes in privacy, signals, identity, and industry standards affect partner integrations, and translate it into product opportunities and priorities.
• Lead product development with external technology and commerce partners, turning shared opportunities into clear product concepts, MVPs, and alpha launches.
• Make thoughtful trade-offs across partner needs, advertiser value, technical feasibility, data quality, and speed to market; use early results and feedback to guide what gets built next.
• Work closely with Engineering, Data Science, Marketing Science, Sales, Partnerships, and Product Marketing to align teams and deliver partner-enabled measurement experiences.
• Build trusted relationships across the ad tech and commerce ecosystem, including measurement, identity, signal, advertising-platform, and commerce partners; ensure integrations are interoperable and valuable to advertisers.
• Stay close to customers and the industry through partner conversations, customer meetings, events, and forums, identifying emerging opportunities and risks.
• Drive the development, launch, and adoption of high-quality products that help advertisers understand the value of advertising on Snap.

Knowledge, Skills & Abilities:

• Strong product strategy and judgment, with the ability to identify valuable opportunities across third-party advertising and commerce ecosystems and turn them into a clear product direction.
• Experience building products with external technology partners, including aligning on shared goals, defining integration requirements, and navigating partner constraints.
• Demonstrated ability to shape ambiguous opportunities into a focused MVP or alpha, make pragmatic scope and sequencing trade-offs, and refine the product based on partner and customer feedback.
• Strong technical fluency and the ability to work effectively with Engineering and Data Science on APIs, data flows, identity and signal integrations, system constraints, and technical requirements.
• Familiarity with the ad tech ecosystem, such as advertising platforms, identity and data providers, measurement partners, bidding platforms, and commerce platforms; able to understand how these systems and partners fit together.
• Knowledge of how privacy, data use, and signal availability shape partner integrations and advertiser experiences.
• Skilled at communicating technical concepts, product decisions, and trade-offs to cross-functional teams, senior leaders, and external partners.
• Ability to set a roadmap, manage dependencies, and deliver customer-impacting products at a steady cadence.
• Ability to build alignment and drive co-owned work across teams such as Ads Delivery, Signals, Attribution, Targeting, Ranking, Trust & Safety, Engineering, and Partnerships.
• Ability to influence without authority and navigate competing priorities across internal teams and external partners.

Minimum Qualifications:

• BS/BA degree or equivalent years of experience
• 5+ years of experience building and shipping products at a consumer or advertising technology company

Preferred Qualifications:

• Advanced degree in Statistics or a related quantitative field, or equivalent expertise gained through direct experience in Advanced Ads Measurement
• Experience setting product strategy in a fast-moving, externally facing domain such as ads measurement, privacy, or data partnerships
• Track record of building alignment with external partners or industry coalitions

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $209,000-$313,000 annually.

Zone B:

The base salary range for this position is $199,000-$297,000 annually.

Zone C:

The base salary range for this position is $178,000-$266,000 annually.This position is eligible for equity in the form of RSUs.

If you believe this job description is missing required pay transparency information, please submit a report through this form: Job Description Pay Range Disclosure.