D

Dentsu

Marketing analytics and digital advertising solutions

Growth & Audiences Media Strategy

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeCundinamarca, ColombiaNo salary listedIn-person

About the Job

Requirements

  • A professional degree in Advertising, Marketing, Business Administration, Economics, Statistics, Industrial Engineering, Data Science, or a related field.
  • At least 6 years of experience in media planning and strategy across mass and digital media, at an agency or advertiser.
  • Demonstrated experience analyzing media and audience information to make decisions and propose actions.
  • Experience in consulting or direct client relationships.
  • Knowledge of traditional media (TV, radio, out-of-home, and press) and digital media (search, social, video, connected TV, programmatic, and retail media).
  • Functional knowledge of audience intelligence, customer segmentation including RFM, persona development, and customer journey mapping, including how to interpret results and use them in strategy.
  • Understanding of audience measurement frameworks, including reach, coverage, affinity, audience quality and value, and how these connect to business objectives.
  • Knowledge of audience segmentation, consumer insights, first-, second-, and third-party data, and the strategic uses of customer data platforms and data management platforms.
  • Understanding of attribution models, incrementality testing, brand lift, and marketing mix modeling concepts, including when to use them and how to formulate hypotheses and tests.
  • Conceptual and functional knowledge of marketing technology, including tagging, demand-side platforms, and social platforms.
  • Knowledge of Habeas Data, GDPR, and consent requirements.

Responsibilities

  • Lead media strategy by translating brand business objectives into clear, actionable media objectives.
  • Design end-to-end online and offline media architectures with a full-funnel perspective and a consistent consumer journey.
  • Define the strategic role of each channel in demand generation, consideration, conversion, and brand growth.
  • Define audiences to build and activate for acquisition, development, and retention, including high-value audiences, lookalikes, retargeting, cross-sell, and upsell.
  • Build audience profiles and archetypes from quantitative and qualitative data, interpreting sources such as GWI, TGI, Comscore, and Meta Audience Insights.
  • Guide which first- and third-party data to integrate and which platform to use, such as a CDP or DMP, based on business objectives.
  • Translate strategy into activation briefs aligning audience, channel, format, message, and journey timing.
  • Diagnose client data maturity and propose an audience roadmap covering quick wins and long-term direction.
  • Analyze performance across media platforms, web and app analytics, client first-party data, market research, and competitors.
  • Identify recurring behavior, consumption, and performance patterns across audiences, channels, and touchpoints and surface resulting opportunities.
  • Convert data into prioritized insights and actions, including highlights, lowlights, optimization proposals, and next steps.
  • Define audience and campaign measurement frameworks with Data, including KPIs, attribution, incrementality, sources of truth, and business-connected success criteria.
  • Specify dashboards integrating media, audience, and business indicators to support timely decisions.
  • Design and lead an experimentation matrix with clear hypotheses, methodology, and evaluation criteria, including A/B tests, incrementality, and brand lift.
  • Act as a strategic advisor to lead client discussions on growth opportunities, innovation, and continuous improvement.
  • Build and present management-level narratives integrating data, insights, results, and opportunities.
  • Diagnose client maturity in media, audiences, measurement, and data, and build a roadmap with quick wins and a long-term vision.
  • Coordinate media, audience, data, technology, analytics, implementation, creative, CXM, and account teams for integrated execution.
  • Supervise and follow up across initiatives, plans, and results for media and audiences.
  • Lead and develop planner executives, planner analysts, and audience analysts through mentoring, coaching, and ongoing feedback.
  • Resolve critical campaign, planning, or implementation issues.

Desired Qualifications

  • Familiarity with digital identity.
  • Familiarity with SQL.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

Recently Posted Jobs

Explore more opportunities at Dentsu

See more jobs