Assistant Director - Admissions Communications & Marketing

Position Summary

Applications are welcome from all qualified candidates. In line with UAE regulations, Emirati candidates are encouraged to apply.

New York University Abu Dhabi (NYUAD) seeks to appoint an Assistant Director, Admissions Communications & Marketing reporting to the Associate Director, Admissions Marketing and Events.

The Assistant Director, Admissions Communications & Marketing – Undergraduate Admissions is a detail-oriented, data-informed marketing professional who supports undergraduate enrollment marketing for NYU Abu Dhabi. Reporting to the Associate Director of Marketing in Abu Dhabi and operating within a global framework, the incumbent serves as a key operational link between central strategy and regional execution—implementing multi-channel campaigns across paid media, email lifecycle marketing, social media, web, print, and recruitment events.

Bringing a strategic mindset to day-to-day campaign management, this position requires a hands-on marketer skilled at executing complex audience segmentation, building workflows, and translating overarching enrollment goals into high-quality prospective student touchpoints. The Assistant Director leads direct campaign execution within the University CRM (Slate), coordinates digital content updates, and monitors campaign metrics to ensure operational quality, brand compliance, and continuous optimization. Working closely with cross-functional teams in Abu Dhabi and New York as well as external creative and agency vendors, the incumbent ensures seamless workflow execution, project tracking, and high-quality campaign delivery that drives lead generation and student conversion.

Job Responsibilities:

Support Marketing and Admissions Communications strategy:

• Paid media management with outside firm and in coordination with External Relations
• Develop marketing materials across a wide range of digital and traditional media to support NYUAD enrollment objectives
• Conduct ongoing market analysis in order to inform strategies, channels and messaging
• Generate campaigns to raise awareness for NYUAD among key influencers, including parents and high school counselors
• Support NYUAD Admissions’ strategic communication needs utilizing the CRM (Slate), draft and deploy email communications using proper review/approval channels
• Partner with the Marketing & Communications team in New York on all student search campaigns to increase quality leads for NYUAD
• Ensure clarity and continuity of student experience throughout prospect-to-enrolled student lifecycle
• Conduct research, writing, proofing and testing of NYUAD marketing efforts

Ensure brand alignment and experience for admissions recruitment and yield events:

• In partnership with NYUAD Admissions, review and develop thoughtful and brand-aligned materials to support recruitment events
• Review, maintain and update annual NYUAD Admissions student communications through enrollment funnel
• Support events through day-of execution and post-event follow up

Priority Population Marketing & Communications:

• Manage all niche marketing & communications efforts for global and UAE students and their influencers
• Partner with NYUAD External Relations and Communications on all local marketing and public relations campaigns
• Develop partnerships with local communities and agencies to enhance reach among local audiences

Support Guest Experience and Internal Communications Needs:

• Assist with in-office needs, including welcoming drop-in visitors and supporting admissions events (evening and weekends are often required)
• Brief admissions staff on marketing & communications initiatives
• Support implementation of messaging strategy and brand with internal and external constituents

Qualifications

Required Education

• Bachelor's Degree

Required Experience

• 5+ years in marketing and communications experience, preferably relating to higher education
• Content/creative development experience
• Proven experience in experiential marketing, events, print, digital, paid media, PR, and social media
• Superior written, oral, and interpersonal communication skills in English & Arabic (preferred)
• Demonstrated ability to effectively organize and manage multiple projects and priorities
• Proven ability to work collaboratively and effectively with and across teams and to function well in a larger and global environment
• Results and detail-oriented, highly organized and creative self-starter
• Ability to set goals and easily adapt to changing demands
• Ability to work some evenings and weekends as required by admissions events

Preferred Education

• Bachelor's Degree degree in marketing or related field

Preferred Experience

• Creative design/development experience, particularly using Adobe Creative Suite products
• HTML experience
• Data analysis and reporting
• Experience using Slate or other CRM
• Experience with web content management systems
• Arabic Speaker

Additional Information

NYU Abu Dhabi is a degree-granting research university with a fully integrated liberal arts and science undergraduate program in the Arts, Sciences, Social Sciences, Humanities, and Engineering. NYU Abu Dhabi, NYU New York, and NYU Shanghai, form the backbone of NYU’s global network university, an interconnected network of portal campuses and academic centers across six continents that enable seamless international mobility of students and faculty in their pursuit of academic and scholarly activity. This global university represents a transformative shift in higher education, one in which the intellectual and creative endeavors of academia are shaped and examined through an international and multicultural perspective. As a major intellectual hub at the crossroads of the Arab world, NYUAD serves as a center for scholarly thought, advanced research, knowledge creation, and sharing, through its academic, research, and creative activities.