Must work 9 AM to 5 PM CST.
HighLevel provides a centralized platform for marketing agencies and businesses to manage sales, lead generation, and client communication. The software works by integrating a CRM, page builder, and automated email and SMS tools into a single dashboard accessible via a monthly subscription. Unlike competitors that require users to stitch together multiple separate services, HighLevel bundles these tools into one interface specifically tailored for agency workflows. The company's goal is to provide a complete suite of marketing tools that allows users to capture, nurture, and close leads without switching between different platforms.
Company Size
1,001-5,000
Company Stage
Growth Equity (Venture Capital)
Total Funding
$60M
Headquarters
Dallas, Texas
Founded
2018
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HighLevel, the AI operating system for small and medium businesses, has appointed Sterling Auty as chief financial officer. Auty brings over 30 years of experience in technology and financial services. He joins from Barclays, where he served as vice chairman focused on the software sector within the firm's technology investment banking group. Previously, Auty spent 25 years at J.P. Morgan as managing director of equity research covering the software industry. The appointment comes as HighLevel continues to scale globally. The company recently opened its customer centre in Dallas and an AI centre of excellence in Dubai. Auty will lead HighLevel's global finance organisation and financial strategy as the company expands its platform serving small businesses worldwide.
HighLevel has opened its Dubai headquarters, designated HQ East and AI Center of Excellence, to accelerate AI development across its platform. The facility brings together engineering and product teams in Dubai Media City. The opening follows HighLevel receiving alpha access to OpenAI's GPT-Live-1. In 2025, the platform served 2.2 million businesses, generating 6.9 billion leads and $4.2 billion in sales. The company's platform integrates marketing automation, CRM, sales enablement, and communications. Co-founder Varun Vairavan said Dubai's global connectivity and technology commitment influenced the location choice. HighLevel plans to expand its Dubai team through internal relocations and local hiring. The centre will enable cross-functional collaboration between product development teams and business-facing staff. It officially opened on 17 September 2026.
HighLevel opens HQ East, AI Center of Excellence in Dubai to accelerate global AI innovation. New Dubai hub brings together engineering and product talent to advance AI development across HighLevel's platform serving millions of businesses worldwide DUBAI, UAE, Sept. 25, 2026 /PRNewswire/ - HighLevel, the AI-powered operating system for businesses, agencies and founders, recently celebrated the opening of HighLevel HQ East, AI Center of Excellence. The company's new Dubai headquarters brings engineering and product teams together to accelerate the development and deployment of AI across HighLevel's platform. The opening comes just one week after HighLevel was given alpha access to OpenAI's GPT-Live-1. In 2025, HighLevel powered 2.2 million businesses, facilitated 6.9 billion leads and $4.2 billion in sales through its platform, which unifies marketing automation, CRM, sales enablement, communications and core business operations within a single infrastructure. "AI has fundamentally changed how small and medium-sized businesses operate and what is possible as they scale," said Varun Vairavan, Co-Founder of HighLevel. "We take great pride in how quickly we're able to bring new products and innovations to our agencies and customers. HQ East gives our teams an environment where they can work side by side on some of our most important technology initiatives, allowing us to build and deploy at 10x the speed. Dubai's ambition, global connectivity and commitment to technology made it a natural place for us to build this next chapter." HighLevel selected Dubai as the home of HQ East because of the city's position as a globally connected technology hub and its ability to attract talent from around the world. The company plans to continue building its Dubai team through a combination of internal relocations and local hiring. HQ East will also create opportunities for leaders from across HighLevel to work alongside its product and engineering teams in Dubai, strengthening the connection between the teams developing HighLevel's technology and those bringing it to businesses around the world. The AI Center of Excellence reflects HighLevel's broader approach to AI: embedding intelligence directly into the infrastructure businesses already use to attract customers, manage relationships, communicate and operate rather than treating AI as a standalone feature. HighLevel HQ East, AI Center of Excellence officially opened September 17, 2026, in Dubai Media City. About HighLevel HighLevel is the AI-powered operating system for businesses, agencies and founders. The platform brings CRM, messaging, automation, revenue workflows and AI into a single system built for an AI-first economy. By embedding intelligence directly into how businesses operate, HighLevel enables teams to work alongside AI and deploy agents that can take action across everyday business workflows. Through its platform and global ecosystem of agencies and partners, HighLevel gives businesses the technology and infrastructure to operate more efficiently, reduce complexity and grow without adding unnecessary overhead. Media Contact Piper McCoy
GoHighLevel setup cost in india 2026 - what you actually pay. Honest breakdown of GoHighLevel setup costs for Indian businesses and agencies - GHL subscription, setup fee, and what you get. Is it worth it for Indian market? GoHighLevel pricing for Indian users. GoHighLevel charges in USD. As of 2026: Starter plan: $97/month (approximately Rs 8,100/month). Unlimited plan: $297/month (approximately Rs 24,800/month). Agency Pro: $497/month (approximately Rs 41,500/month) - this is the white-label plan most Indian agencies use. These are the GHL subscription costs. Setup cost is separate - paid once to a GHL specialist who configures the platform for your specific business. What does GHL setup actually involve. GoHighLevel is powerful but not plug-and-play. Setup involves configuring it for your use case: CRM pipeline setup - deal stages, lead status, custom fields. Funnel building - landing pages, opt-in forms, thank you pages. Workflow automation - lead nurture sequences, appointment reminders, follow-up campaigns. Integrations - connecting GHL to Facebook Ads, Google Ads, Stripe, Calendly, Twilio for SMS. GHL setup cost in india. Basic setup (CRM pipeline + 1 workflow + basic integrations): Rs 15,000-25,000. Standard setup (full CRM + 3-5 workflows + funnel + integrations): Rs 25,000-60,000. Advanced setup (agency white-label + multiple funnels + AI integration): Rs 60,000-2,00,000. US-based GHL agencies charge $500-3,000 for the same setups. India-based pricing is 60-70% lower for equivalent quality. Is GHL worth it for Indian businesses? For Indian marketing agencies - yes, strongly. GHL replaces multiple tools - CRM, email marketing, SMS, landing pages, appointment booking, reputation management - in one platform. The cost savings versus using separate tools justify the price. For individual Indian businesses - it depends on volume. If you are running paid advertising and generating 50+ leads per month, GHL automation pays for itself in time saved. For businesses under 50 leads/month, simpler tools like Zoho CRM or n8n automation may be more cost-effective. GHL vs n8n for Indian Businesses. GHL is a complete marketing platform with its own CRM, email, SMS, landing pages, and automation. n8n is a workflow automation tool that connects apps you already have. If you are starting fresh and need a complete marketing stack, GHL is faster. If you already have tools you are happy with and just need to automate connections between them, n8n is cheaper. Its GHL setup service. Gazania Infotech sets up and customises GoHighLevel for Indian marketing agencies and service businesses. Subaccount configuration, funnel building, workflow automation, and AI chatbot integration with GHL pipelines. Fixed price per project. Contact Gazaniainfotech at [email protected] for a free assessment. Need help with your project? Gazaniainfotech built OnlineDukan.in and ShopToDoor.in - live platforms you can see before you decide. Free discovery call, no commitment. Ready to build your platform? Fixed price. Clear milestones. Free discovery call before you commit.
GoHighLevel vs Resell SaaS: the best white-label reseller in 2026. Introduction. As the white-label SaaS market continues to expand, many entrepreneurs and agencies explore platforms to resell software without the need for technical skills. Two notable contenders in this space are GoHighLevel and Resell SaaS. This comparison will highlight key differences in pricing, features, and overall value, helping you determine which platform is the right fit for your reselling journey. Overview of GoHighLevel and Resell SaaS. GoHighLevel positions itself as a comprehensive marketing platform tailored primarily for agencies, boasting features such as CRM, email marketing, and funnel management. In contrast, Resell SaaS provides a streamlined white-label solution allowing users to resell various software products with a focus on ease of use and zero monthly fees. Pricing comparison: GoHighLevel vs Resell SaaS. Pricing is often a decisive factor when choosing a SaaS reseller platform. Here's how the costs stack up: * GoHighLevel: * $97/month for basic features. * $297/month for additional functionalities. * $497/month for the full suite with advanced tools. * Resell SaaS: * $0 monthly platform fees - pay only when your clients make a purchase. * Keep 100% of the markup on products sold. With Resell SaaS, the absence of monthly fees and the ability to set your pricing allows for greater flexibility in profit margins, making it a more attractive option for resellers. Features: what does each platform offer? GoHighLevel features. GoHighLevel's feature set includes: * CRM capabilities for managing client relationships. * Email marketing automation and funnel creation. * Integrated appointment scheduling. * Customizable dashboards. * Extensive reporting features. Resell SaaS features. Resell SaaS excels in providing: * A full white-label branded storefront with your own domain. * Auto-provisioning of services, which simplifies the fulfillment process. * Direct payouts via Stripe, ensuring funds go directly to your bank. * Access to a variety of products to resell, including AI tools, VPN services, and more. While GoHighLevel offers robust marketing tools, Resell SaaS focuses on providing an all-in-one solution specifically for reselling, making it easier for users without technical backgrounds to succeed. Support and community. GoHighLevel support. GoHighLevel offers customer support through email and a dedicated database of tutorials. However, some users report long wait times for responses. Resell SaaS support. Resell SaaS also provides an extensive knowledge base and responsive customer support, ensuring resellers can find assistance when needed. The focus is on empowering resellers to grow their businesses without getting bogged down in technical issues. Pros and cons. GoHighLevel pros and cons. * Comprehensive marketing tools. * Strong CRM capabilities. * High monthly fees. * Complex for non-technical users. Resell SaaS pros and cons. * No monthly fees, only pay on sales. * Simple setup process. * Retention of 100% profit on sales. * Limited marketing automation features compared to GoHighLevel. * Focus on reselling may not suit all business models. Conclusion: why choose Resell SaaS? If you are an agency or entrepreneur seeking to resell SaaS products without the burden of high monthly fees and complex features, Resell SaaS presents a clear advantage over GoHighLevel. With an intuitive platform designed specifically for resellers, zero monthly fees, and the ability to keep all profits, it is a compelling choice in today's market. To start your journey in reselling SaaS products effectively, explore Resell SaaS pricing and unlock your potential today! Start reselling SaaS under your own brand. Zero monthly fees. Your storefront, your prices, 100% of the markup.