H

Harry's

Builds consumer packaged goods brands

Head of Community

Growth MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 10 years of experience across creator partnerships, affiliate, social commerce, or growth marketing, including a few years leading a creator function.
  • Fluency in TikTok Shop and social commerce, with understanding of affiliate economics and commission design.
  • Growth marketing discipline and comfort with performance accountability.
  • Ability to build systems and shared infrastructure from scratch.
  • Creator and content judgment and brand sensitivity to partner with CMOs, growth leads, and brand teams.
  • Ability to run a high-volume program and bespoke, high-touch relationships simultaneously.
  • Comfort leading through dotted lines and shared ownership, with clear accountability to growth outcomes.

Responsibilities

  • Own the shared creator network across Harry's, Flamingo, and Lume, routing creator conversations through one network to prevent duplicate outreach.
  • Own shared creator infrastructure, including contracts, rates, rights, payments, and the content repository; make paid usage and affiliate the default on every deal.
  • Decide creator-brand assignments, when to deepen or end relationships, and how to resolve cross-brand conflicts.
  • Own the TikTok partner relationship and bring cross-brand requests to the platform.
  • Own the team pod running creator and content work for TikTok Shop, led day to day by the Senior Manager, Community.
  • Set mass creator strategy across TikTok Shop, affiliate channels, and other platforms, including recruitment, activation, retention, commission and incentive design, creator NPS, and creator-to-creator recruitment.
  • Build a path from mass creators to affiliate participation and deeper partnerships across channels.
  • Ensure creator content is used across paid whitelisting, user-generated content, affiliate, and brand organic channels.
  • Own the influencer pipeline from sourcing and initial outreach through negotiation, activation, and renewal.
  • Own performance partnerships through Influencer Partnerships.
  • For brand-led work, build shortlists, run outreach and negotiation, and manage engagements against brand strategy and talking points.
  • Run creator experiences for Growth and Brand through Community Engagement, including Discord, courses, coaching, webinars, dinners, events, creator trips, and seeding tiers.
  • Partner with each brand's Growth Marketing Lead and Influencer and Organic Social Lead, converting creator direction and briefs into creator targets and execution.
  • Work with each brand's marketing team on influencer strategy, maintaining a dotted line to each brand's CMO and partnering with the brand Influencer Marketing Manager.
  • Bring strategy and input from cross-functional partners, including Creative Strategists, the growth creative production team, and brand influencer teams.
  • Give brand Social Media Managers access to the network for organic creator work and reposting.
  • Own the Growth community budget for mass creators, performance partnerships, and engagement programming; commissions sit in Growth.
  • Coordinate funding boundaries for large-scale influencers, brand moments, premium tiers, and shared experiences with brand teams.
  • Own brand safety review with input from brand teams and route larger deals for Brand approval.
  • Run monthly Brand Creator Planning with each brand to cover strategy, priority moments, talking points, and budget.
  • Run weekly Community Operating Meetings to review the pipeline, outreach funnel, active deals, delivered content, engagement programming, and what to scale or stop.
  • Run monthly Cross-Portfolio Reviews with Influencer Marketing Managers to review top creators and content, conflicts, budget, rights, and brand safety.
  • Run quarterly Strategy Reviews with leadership to assess whether the model is working and determine team and budget needs.

About the Company

Harry's

Builds consumer packaged goods brands

Harry’s Inc runs a modern consumer packaged goods (CPG) company with multiple brands, including Harry’s, Flamingo, Lume, Mando, and Harry’s Labs. It develops and brings to market personal care and grooming products aimed at meeting real consumer needs, and it acts as an M&A engine to expand into new categories. The products are designed to be accessible and practical for everyday use, delivered through its brands and supported by in-house product development and brand-building capabilities. The company differentiates itself by focusing on people—its employees and customers—and by attaching a social mission, donating 1% of sales across its brands to nonprofits. Its goal is to Create Things People Like More, improving products, experiences, and tools for customers while generating positive impact in the community.

Company size
201-500
Company stage
Acquired
Total funding
$474.6M
Headquarters
Lynn, MA
Founded
2013

Recently Posted Jobs

Explore more opportunities at Harry's

See more jobs