Manager – Media Planning

Role Summary and Impact 

We are looking for a highly motivated and experienced Senior Manager to join WPP Media Singapore Clients Team. You will be responsible for leading a portfolio of strategic client relationships. Acting as a trusted strategic advisor and central hub integrator across specialists and local market teams, this role oversees the complete campaign lifecycle, from integrated cross-channel media strategy and planning to execution, optimization, and financial governance.

You will bridge client business goals with innovative and effective media solutions across all digital biddable and non-biddable/traditional channels, ensuring high client satisfaction, account profitability, and operational excellence while mentoring junior talent.

Experience working with Singapore and regional premium lifestyle and luxury publishers, with established media relationships and a good understanding of the publisher landscape, will be a strong advantage.

1. Client Partnership & Strategic Leadership

• Client Champion & Trusted Advisor: Build and nurture strong, long-lasting relationships with senior client stakeholders based on trust, transparency, and proactive communication. Act as the primary point of contact and escalate/resolve challenges with confidence.
• Business & Category Insight: Deeply understand client business models, market dynamics, competitive landscapes, and growth priorities across diverse sectors (luxury, financial services, FMCG, wine & spirits).
• Strategic Roadmap Development: Lead annual strategy sessions, quarterly business reviews (QBRs), and campaign roadmaps, translating overarching business targets into actionable, high-impact marketing and media strategies.
• Account Growth & Scope Management: Proactively identify portfolio expansion opportunities, unlock new revenue streams, and champion client satisfaction to drive long-term retention.

1. Integrated Media Strategy & Campaign Planning

• Cross-Channel Planning: Develop end-to-end, integrated media strategies combining digital channels (Search, Social, Programmatic) and traditional/non-biddable channels (TV, Print, Radio, OOH/DOOH, Cinema, Digital IOs).
• Goal-Oriented Media Design: Define clear, measurable performance benchmarks and KPIs, ensuring media allocations align with client investment strategies and brand priorities.
• Innovative Integration: Partner with internal specialists (Planning, Investment, Activation, Content, Analytics) to deliver cohesive, data-led communications solutions.

1. Campaign Execution, Operations & Governance

• Seamless Implementation: Oversee end-to-end execution, launch accuracy, and quality control across all media channels, maintaining robust documentation, approvals, and audit readiness.
• Regional & Local Governance: Coordinate across regional hubs, local markets, and external partners to ensure consistency of delivery, process optimization, and compliance with agency standards.
• Issue & Workflow Resolution: Act as the operational escalation point to resolve delivery, billing, technology, and implementation challenges across internal and external stakeholders.

1. Commercial Management & Financial Stewardship

• Account Profitability & Revenue Ownership: Manage account P&L, accurate revenue forecasting, scope control, and commercial compliance against contractual targets.
• Meticulous Budget Management: Oversee client media investments, managing budget allocations, spend tracking, reconciliations, invoicing, credit notes, and accruals with full client transparency.
• Financial Risk Mitigation: Partner with Finance and Operations teams to ensure timely billing, revenue recognition, and proactive resolution of financial discrepancies.

1. Data Analytics, Optimization & Reporting

• Performance Monitoring & Insights: Analyze campaign performance using tools such as Google Analytics, Adobe Analytics, PowerBI, Clear Decisions, and Evogenious (TV) to derive actionable strategic insights beyond surface-level metrics.
• A/B Testing & Continuous Improvement: Design and lead A/B testing and experimentation initiatives to continuously optimize conversions, engagement, and ROI across campaigns.
• Executive Reporting: Deliver clear, tailored performance reports and forward-looking strategic recommendations that articulate value to senior client leadership.

1. People Leadership & Cross-Functional Collaboration

• Team Mentorship & Coaching: Support the growth and capability development of junior team members through day-to-day guidance, skill-building, and knowledge sharing.
• Cross-Functional Synergy: Facilitate smooth collaboration between media owners, technology partners, creative agencies, procurement teams, and internal practice specialists.
• Culture Champion: Drive a high-performing, inclusive, and collaborative team culture grounded in accountability and continuous learning.

What You Will Need (Qualifications & Experience)

• Experience: At least 6-7 years of experience in media planning and client servicing in integrated advertising, with a proven track record of managing end-to-end campaigns in the Singapore market and regional hubs.
• Cross-Channel Knowledge: Good understanding of biddable channels, as well as strong working knowledge on non-biddable media particularly premium lifestyle and luxury category.
• Tool & Analytics Proficiency: Hands-on experience with industry analytics, research, and reporting tools (e.g., Google Analytics, Adobe Analytics, PowerBI, Excel, Clear Decisions, Evogenious).
• Commercial Acumen: Strong fluency in media math, financial stewardship (reconciliations, billing, accruals), contract management, and account profitability.
• Communication & Stakeholder Management: Exceptional presentation, negotiation, and written/verbal communication skills, with experience managing executive-level clients.
• Leadership Qualities: Self-driven ownership with demonstrated ability to guide, mentor, and elevate junior team members in a fast-paced environment.

Core Competencies

• Client Leadership & Advisory: Strategic relationship building, consultative problem solving, executive stakeholder engagement.
• Integrated Media Mastery: Dynamic cross-channel planning, including performance media, direct publishers and traditional media.
• Commercial Acumen: Financial discipline, budget governance, scope management, profitability tracking.
• Operational Excellence: Process rigor, quality control, multi-stakeholder orchestration in the Singapore and regional markets.
• People & Team Leadership: Talent coaching, cross-functional collaboration, team alignment.

Success Measures

1. Client Satisfaction & Retention: High Net Promoter Scores (NPS) and successful contract renewals across assigned portfolio.
2. Commercial Health: Achievement of revenue targets, forecast accuracy, and healthy account margin performance.
3. Operational Accuracy: Zero major financial/billing discrepancies and 100% adherence to governance and audit standards.
4. Campaign Effectiveness: Exceeding client campaign KPIs through continuous testing and data-driven optimization.
5. Team Growth: Positive engagement, skill progression, and capability development among junior direct reports/mentees.