Learfield

College sports sponsorships, ticketing, licensing, media

General Manager

Business & StrategyConfirmed live in the last 24 hours

Full-timeNewark, DE, USANo salary listedIn-person

About the Job

Requirements

At least 6 years of experience in sponsorship sales, sports marketing, or a related business-to-business role, with measurable success.
Prior experience managing others and a desire to grow as a team leader.
A solid understanding of sponsorship strategy, traditional and digital marketing channels, and activation.
Effective communication, relationship-building, and presentation skills.
Ability to collaborate across multiple teams and work effectively with external partners.
Strong organizational skills and ability to manage multiple priorities and meet deadlines.
Ability to operate in a fast-paced and evolving environment.
High integrity, sound judgment, and a team-first mindset.

Responsibilities

Serve as the primary liaison between Learfield and the university’s Athletics Department, Athletic Director, and key staff.
Manage execution of the multimedia rights agreement and ensure it reflects the university’s mission, values, and branding standards.
Lead the property team, which may include sales and/or activation staff, by providing direction, coaching, and performance support.
Achieve individual and team revenue goals by selling integrated sponsorship packages through traditional, digital, social, and experiential platforms.
Develop relationships with university contacts, sponsors, and other stakeholders to drive value and engagement.
Collaborate with regional and corporate support teams, including research, marketing, digital, and legal, to ensure seamless operations and client satisfaction.
Develop and manage annual budgets, business plans, and forecasts to ensure property-level accountability and financial performance.
Represent Learfield in key meetings, campus initiatives, and local events to promote partnership visibility and university engagement.
Model and foster a positive, inclusive, and team-first culture across the property and broader organization.
Maintain relationships with university partners, athletic department staff, and internal stakeholders as a trusted representative of Learfield and the university.
Oversee day-to-day property operations and support sales efforts through collaboration with internal and external stakeholders.
Manage and mentor a small team, collaborate with university leadership, and help implement marketing and sponsorship strategies aligned with Learfield and university goals.

Desired Qualifications

Experience working in or around collegiate athletics or higher education.
Bachelor’s degree from a four-year college or university.

Learfield is seeking a driven and collaborative General Manager (GM) to lead our Sports Properties and serve as the primary Learfield liaison to the university’s Athletics Department. This position plays a vital role in overseeing the school’s athletics multimedia rights agreement and managing the corporate partner platform, while cultivating strong, trusted relationships across campus. The GM is responsible for delivering results, supporting the local team, and contributing to a long-term, successful partnership between Learfield and the university. 

In this role, you will oversee day-to-day property operations and support sales efforts by working closely with internal and external stakeholders. You’ll manage and mentor a small team, collaborate with university leadership, and help implement marketing and sponsorship strategies that align with both Learfield and the university’s goals. This position is ideal for someone with a strong foundation in sponsorship sales, operations, and partner management who is ready to take the next step in their leadership journey. 

Essential Duties & Responsibilities:

Serve as the primary liaison between Learfield and the university’s Athletics Department, Athletic Director, and key staff.

Manage the execution of the multimedia rights agreement and ensure it reflects the university’s mission, values, and branding standards.

Lead the property team, which may include sales and/or activation staff, by providing clear direction, coaching, and performance support.

Achieve individual and team revenue goals by selling integrated sponsorship packages using traditional, digital, social, and experiential platforms.

Develop strong relationships with university contacts, sponsors, and other stakeholders to drive value and engagement.

Collaborate with regional and corporate support teams (e.g., research, marketing, digital, legal) to ensure seamless operations and client satisfaction.

Develop and manage annual budgets, business plans, and forecasts that ensure property-level accountability and financial performance.

Represent Learfield in key meetings, campus initiatives, and local events to promote partnership visibility and university engagement.

Model and foster a positive, inclusive, and team-first culture across the property and broader organization.

Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both LEARFIELD and the university.

Minimum Qualifications:

6+ years of experience in sponsorship sales, sports marketing, or related B2B role, with measurable success.

Some prior experience managing others and a desire to grow as a team leader.

Solid understanding of sponsorship strategy, marketing channels (traditional and digital), and activation.

Effective communicator with strong relationship-building and presentation skills.

Demonstrated ability to collaborate across multiple teams and work effectively with external partners.

Strong organizational skills with an ability to juggle multiple priorities and meet deadlines.

Comfortable operating in a fast-paced and evolving environment.

High integrity, sound judgment, and a team-first mindset.

PreferredQualifications:

Experience working in or around collegiate athletics or higher education.

Bachelor’s degree from a four-year college or university.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

About the Company

Learfield

College sports sponsorships, ticketing, licensing, media

Learfield is a media and technology company focused on college sports and live events. It helps universities and venues connect brands with fans through an end-to-end suite of services, including sponsorship management, ticketing, licensing, and media solutions. The product set leverages media, technology, and data to generate revenue and enhance fan engagement for university partners and venues, while enabling brands to reach 182 million passionate fans. The company differentiates itself by its deep integration into the college sports ecosystem, scale across sponsorship, ticketing, licensing, and media rights, and a commitment to supplier diversity. Its goal is to monetize and activate college sports experiences by linking sponsors, venues, and fans in meaningful ways.

Company size: 501-1,000
Company stage: Growth Equity (Non-Venture Capital)
Total funding: $150M
Headquarters: Jefferson City, MO
Founded: 1972

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