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Global Payments

End-to-end payment processing with APIs

Digital Marketing Growth Coordinator

Growth MarketingConfirmed live in the last 24 hours
Full-timeCuajimalpa, Mexico City, CDMX, MexicoNo salary listedHybrid

About the Job

Requirements

  • At least five years of experience in B2B or B2C marketing.
  • Required experience managing Salesforce CRM and connecting Marketo and Sales modules.
  • Proven experience in digital analytics tools such as Google Analytics, Google Tag Manager, and dashboards.
  • Knowledge of search engine marketing (SEM).
  • Knowledge of content marketing.
  • Experience using Calixta for campaign management, tracking, and flow operations.

Responsibilities

  • Lead the execution and optimization of digital marketing, customer relationship management, and revenue operations strategies, integrating Marketing, Sales, and TeleSales to maximize demand generation, commercial conversion, and revenue growth through data-driven management, automation, and continuous improvement of the end-to-end sales funnel.
  • Execute digital marketing strategies aligned with business objectives.
  • Propose continuous improvements based on data, results, and market trends.
  • Act as a liaison between Marketing, Sales, TeleSales, and support functions.
  • Drive revenue growth, acquisition, retention, cross-selling, and upselling initiatives.
  • Manage commercial performance indicators in Salesforce CRM, automations, and user journeys, including nurturing email flows.
  • Use knowledge of Salesforce CRM relationships with Marketo and the Sales module.

Desired Qualifications

  • Knowledge of lead scoring and measurement of conversion at each stage of the sales funnel.
  • Experience with automated flows and omnichannel tools for nurturing processes.
  • Familiarity with metrics such as CPL, CAC, and ROAS.
  • Experience using sales communication tools such as WhatsApp Business, integrated CRM, Slack or Teams, Sprout, and Zapier for integration.

About the Company

Global Payments

End-to-end payment processing with APIs

Global Payments provides payment technology and software solutions that help businesses accept and process payments online and in person. It operates an end-to-end payment processing ecosystem, including issuing platforms connected to over 680 million cards and open APIs that let businesses build customized commerce solutions. Transactions flow through its system, and revenue comes from merchant transaction fees plus value-added software services such as fraud prevention, data analytics, and customer support. The company differentiates itself through a broad global network, an extensive set of APIs, and flexible partner and pricing models that cater to financial institutions, retailers, and merchants of all sizes. Its goal is to enable smooth, secure, and scalable payments within the global commerce landscape, helping businesses grow while reducing costs and improving the customer experience.

Company size
10,001+
Company stage
IPO
Headquarters
Atlanta, GA
Founded
1967

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