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Sony Music Entertainment

Global music label managing artists' royalties

Junior Manager - Marketing Strategy, Argentina

Marketing Generalist & ManagementUpdated on Nov 10
Full-timeBuenos Aires, ArgentinaNo salary listedIn-person

About the Job

Requirements

  • At least 3 years of experience in strategy marketing.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple tasks and timelines.
  • A proven track record of developing marketing plans and strategies.
  • Proficiency in Spanish and English.
  • Extensive knowledge of the music industry, including its trends, challenges, and opportunities.
  • Ability to build and maintain relationships with artists, labels, and other key partners.
  • Ability to develop and execute innovative marketing and promotional campaigns.

Responsibilities

  • Serve as the marketing point of contact for labels and artists, leading discussions about marketing strategies, campaign planning, data collection, and ongoing performance evaluation.
  • Conceptualize and execute creative marketing campaigns focused on marketing and audience development.
  • Oversee marketing campaigns for high-priority releases and specific artist and label initiatives within a team, using data and performance metrics to guide decisions.
  • Analyze campaign impact and fan and audience segments; identify trends, improvement areas, and opportunities to optimize pre- and post-release strategies.
  • Use knowledge of platforms and tools to build audiences, engage fanbases, and drive demand.
  • Provide regular reports and insights to team and regional leads about campaign success and areas for improvement.
  • Identify opportunities to develop the artist and label roster using internal resources and external tools or services that could enhance campaign efforts.
  • Work with multiple departments and teams to deliver digital and real-world marketing activations, and foster fan community relationships to amplify campaign reach and effectiveness.
  • Collaborate with The Orchard teams globally to identify and leverage cultural touchpoints for audience acquisition, engagement, and label objectives.
  • Identify challenges and provide solutions to keep release campaigns on track; support label needs flexibly and respond urgently and strategically as priorities arise outside standard processes.

Desired Qualifications

  • Experience in music marketing.

About the Company

Sony Music Entertainment

Global music label managing artists' royalties

Sony Music Entertainment discovers, nurtures, and promotes musical talent while managing music rights and royalties, earning revenue from music sales, streaming, licensing, and live performances. Its offerings include distributing music across formats and licensing deals, with the Artist Portal providing artists with transparent royalty analytics to view earnings. The company differentiates itself through a diversified, multi‑stream revenue model combined with direct artist support and clear financial transparency. Its goal is to be a leading global partner for artists, helping grow talent and ensure fair compensation and broad audience reach.

Company size
10,001+
Company stage
Growth Equity (Non-Venture Capital)
Total funding
$700M
Headquarters
New York City, New York
Founded
1929

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