Client Marketing Analytics - Vice President
About the job
- A Master's or Bachelor's degree in a quantitative field, including Engineering, Technology, or Computer Science, and 10+ years of experience in analytical solutions delivery and team leadership.
- Experience with marketing analytics, marketing effectiveness, and marketing measurement and optimization.
- Financial services experience, including investment analytics, retail analytics, credit cards, or banking.
- Experience with large datasets, data warehousing, and data extraction techniques.
- Familiarity with marketing automation and web analytics platforms such as Sprinklr and Adobe Analytics.
- Experience with data visualization tools such as Tableau.
- Ability to lead and mentor analysts.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Manage marketing partnerships, evaluate campaign performance, and optimize return on investment.
- Analyze event data to assess its impact on client engagement and return on investment, and provide recommendations for future events.
- Analyze client engagement across digital platforms and social media, and optimize content placement for acquisition and engagement.
- Develop and maintain dashboards to monitor marketing performance and deliver real-time insights.
- Enhance reporting capabilities using advanced platforms.
- Identify and recommend future marketing strategies.
- Continuously improve processes by leveraging Generative AI tools such as Genesis and GitHub.
- Translate data into actionable insights about consumer behavior to drive targeting and segmentation strategies, and communicate findings to business partners and senior leaders.
- Ensure data analysis informs marketing investment decisions and planning activities.
- Analyze marketing program performance and business initiatives, including forecasting key indicators.
- Partner with internal and external stakeholders to build, implement, track, and improve decision strategies.
- Develop and implement data-driven recommendations using analytical and segmentation methodologies.
- Integrate profitability drivers to make pricing and offer recommendations, and perform ad hoc analytical requests.
- Manage, evaluate, and mentor a team of analysts, including performance reviews, compensation, and staffing decisions.
- Assess risk in business decisions and ensure compliance with applicable laws and regulations.
- An MBA with a specialization in Analytics or Marketing.
About the company
Citi provides financial services including consumer banking, credit, investment banking, and wealth management to individuals, corporations, and governments. The company operates by earning interest on loans and collecting fees for managing investments, processing trades, and facilitating cross-border transactions through its digital platforms. Unlike many local banks, Citi maintains a physical and digital presence in over 160 countries, allowing it to serve as a single partner for clients with global financial needs. Its goal is to drive growth and profitability for its clients and shareholders while supporting environmental and social sustainability initiatives.
Company Size
10,001+
Company Stage
IPO
Headquarters
New York City, New York
Founded
1812
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Simplify's Take
What believers are saying
- Q2 2026 revenue hit $24.8 billion, Citi's best quarterly revenue in a decade.
- Citi Commerce Media monetizes 6.5 billion annual transactions across 70 million customers.
- Q2 2026 deposits reached $1.5 trillion, and Banamex stake sales strengthened capital.
What critics are saying
- Citi cut 7,000 jobs since late 2025; more layoffs hit compliance and risk teams.
- Citi still works through data governance and regulatory reporting remediation under 2020 consent orders.
- Banamex separation and heavy automation threaten execution; mishandled controls risk another regulatory crackdown.
What makes Citi unique
- Citi moves nearly $6 trillion daily, giving unmatched cross-border payments scale and reach.
- Citi Token Services and stablecoin rails bridge fiat, tokens, and regulated settlement.
- Citi Stylus Workspaces reaches 180,000 employees; Arc embeds agentic AI across businesses.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Wellness Program
Paid Vacation
Paid Sick Leave
Paid Holidays
Company News
Coinbase Global and Citi have launched new features linking the bank's payment systems with Coinbase's stablecoin infrastructure. Citi's Virtual Account Wallet for Coinbase will automatically convert client fiat balances into stablecoins and convert incoming stablecoins back into fiat. Merchants using Citi's Spring platform can now accept stablecoin payments whilst keeping settlement within Citi's regulated banking system. The partnership supports Coinbase's strategy to reduce reliance on trading fees by expanding subscription and service revenue, including payments infrastructure and custody services. The rollout targets US merchants and enterprises. Adoption rates, active user numbers, and processed transaction volumes will indicate the partnership's success. The move aligns with Coinbase positioning itself as an institutional gateway as payments shift onto blockchain infrastructure.
Citi and Coinbase have expanded their partnership to bridge traditional banking and digital payments. The collaboration introduces two initiatives: Coinbase Virtual Accounts, which uses Citi's Banking-as-a-Service infrastructure to provide bank-account-like functionality with automatic fiat-to-stablecoin conversion, and merchant stablecoin acceptance through Citi's Spring platform, powered by Coinbase Payments. The solutions allow businesses to operate between traditional and digital finance without building separate infrastructure. Merchants can accept payments from over 150 million stablecoin holders globally, with automatic conversion to fiat. Citi serves as the bank of record for settlements. Launching initially in the United States, the partnership aims to enable interoperability between fiat and digital payments. Citi moves approximately $6 trillion daily and banks 90% of top e-commerce companies and 15 of the world's 20 largest fintechs.
Citi, Mastercard and the FinTech Association of Hong Kong co-hosted their third annual fintech forum in Hong Kong, focusing on agentic AI in financial services. The event brought together regulators, financial industry leaders and fintech innovators to discuss responsible AI adoption across wealth management, banking and payments. A key highlight was Citi Sky, Citi Wealth's conversational AI platform developed using Google Cloud and Google DeepMind technologies. The platform serves as an always-on digital companion designed to help clients access market insights and engage with wealth advisors. Speakers included representatives from Citi, Mastercard, the Hong Kong Monetary Authority, Accenture, AlipayHK, Ant International, Google Cloud, Hong Kong Cyberport and NVIDIA. Discussions covered customer engagement, governance, cybersecurity and the future of work in an AI-driven financial landscape.
International Payments Identity has raised $16 million in Series A funding led by Foundation Capital, with participation from Citi, HSBC, and existing investors. The payment intelligence firm addresses insufficient payment verification as digital transactions accelerate globally. IPID highlights that information flow lags behind payment system advancements, leaving institutions uncertain about recipients. This verification gap increases fraud vulnerability, with losses projected to reach $331 billion by 2027. The company currently operates bank account verification across more than 50 countries and plans to expand into US payments and digital assets. The funding will strengthen its global network and improve payment decision-making capabilities for financial institutions.
Peruvian oil company and steelmaker tap commercial banks to support their operations