Planner – Key Accounts
About the job
- A bachelor’s degree or equivalent relevant experience is required.
- At least 3 years of experience in Planning, Sales Analysis, Sales Operations, Account Management, or a related analytical role is required.
- Strong analytical skills, attention to detail, and organizational and time-management skills are required.
- The candidate must be able to work with data from multiple sources, identify trends, and translate findings into clear, actionable insights.
- Advanced Microsoft Excel skills are required.
- The candidate must be able to collaborate effectively across cross-functional teams and communicate data and insights clearly to internal stakeholders.
- The candidate must be able to balance priorities and manage multiple deadlines in a fast-paced environment.
- The candidate must be able to learn new systems quickly and use systems, reporting tools, and information to support business decisions.
- A collaborative, team-oriented mindset and willingness to contribute across the broader Key Accounts organization are required.
- Analyze sell-in, sell-through, and on-hand inventory data to identify trends and support recommendations related to retailer inventory needs.
- Maintain and contribute to the latest sell-in and sell-through estimates in partnership with the Sales Operations/Planning and Key Accounts teams.
- Support recommendations for financial plans and reforecasts based on sales trends, retailer performance, and inventory levels.
- Support the development of long-term sell-in and sell-through expectations based on door productivity and long-term growth assumptions.
- Track and maintain estimates for potential RTV risks, flag potential liabilities to internal partners in advance, and support recommendations for solutions.
- Maintain existing sales tracking and reporting tools in Excel and assist with building new, efficient tools as business needs evolve.
- Pull, organize, and analyze custom reports from cloud-based data management systems as needed.
- Prepare and publish internal weekly recaps with sales analysis, key trends, and insights.
- Partner cross-functionally with Key Accounts, Finance, Planning, and Sales Operations to ensure accuracy and alignment across sales and financial planning.
- Conduct ad-hoc analysis and reporting as needed to support the Key Accounts team and broader business.
- Experience within beauty, consumer products, or retail is preferred.
Our Story
Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
What You'll Do
The Sol de Janeiro Planner, Key Accounts – Americas Wholesale is responsible for supporting the planning, analysis, and management of data related to retail channel sell-in and sell-through.
This role will partner closely with the Finance, Planning, Sales Operations, and Key Accounts teams, building strong cross-functional relationships to support shared financial and sales planning goals and deliverables. This individual will work with a high degree of accuracy, be comfortable managing multiple details and changing priorities, and have the ability to translate data into clear, actionable insights.
The ideal candidate enjoys working in Excel, is passionate about data organization and accuracy, and is energized by using data and analytics to help inform business decisions and drive brand growth.
What You'll Be Working On
- Analyze sell-in, sell-through, and on-hand inventory data to identify trends and support recommendations related to retailer inventory needs.
- Maintain and contribute to the latest sell-in and sell-through estimates in partnership with the Sales Operations/Planning and Key Accounts teams.
- Support recommendations for financial plans and reforecasts based on sales trends, retailer performance, and inventory levels.
- Support the development of long-term sell-in and sell-through expectations based on door productivity and long-term growth assumptions.
- Track and maintain estimates for potential RTV risks, flagging potential liabilities to internal partners in advance and supporting recommendations for solutions.
- Maintain existing sales tracking and reporting tools in Excel and assist with building new, efficient tools as business needs evolve.
- Pull, organize, and analyze custom reports from cloud-based data management systems as needed.
- Prepare and publish internal weekly recaps with sales analysis, key trends, and insights.
- Partner cross-functionally with Key Accounts, Finance, Planning, and Sales Operations to ensure accuracy and alignment across sales and financial planning.
- Conduct ad-hoc analysis and reporting as needed to support the Key Accounts team and broader business.
Must Haves
- Bachelor’s degree or equivalent relevant experience.
- 3+ years of experience in Planning, Sales Analysis, Sales Operations, Account Management, or a related analytical role; experience within beauty, consumer products, or retail is preferred.
- Strong analytical skills with excellent attention to detail and organizational/time management skills.
- Ability to work with data from multiple sources, identify trends, and translate findings into clear, actionable insights.
- Advanced Microsoft Excel skills required.
- Strong interpersonal and communication skills with the ability to collaborate effectively across cross-functional teams.
- Ability to build strong working relationships and communicate data and insights clearly to internal stakeholders.
- Ability to balance priorities and manage multiple deadlines in a fast-paced environment.
- Ability to learn new systems quickly and leverage systems, reporting tools, and information to support business decisions.
- Collaborative, team-oriented mindset with a willingness to contribute across the broader Key Accounts organization.
#LI-Hybrid
Why Sol de Janeiro?
- Competitive salary and bonus program for full-time team members
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.
Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at [email protected].
https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro
Salary Range 80000 - 90000 USD
About the company
Sol de Janeiro makes premium skincare and body care inspired by Brazilian scents. It sells creams, lotions, shower gels, and perfumes through soldejaneiro.com and various retailers, with gift sets, travel sizes, and samples to encourage trial. Products use vegan-friendly, reef-safe ingredients and are made in the USA with globally sourced inputs. The goal is to offer luxurious, tropical self-care while expanding reach through direct-to-consumer and retail partnerships, all while maintaining ethical sourcing and sustainability.
Company Size
501-1,000
Company Stage
Acquired
Total Funding
$14.6M
Headquarters
New York City, New York
Founded
2015
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Simplify's Take
What believers are saying
- August 2026 Intense Perfume Mist extends the franchise into longer-wear fragrance.
- September 2026 Sephora, Amazon, and Ulta launches widen reach for Cheirosa 74.
- Airport activations in Paris and Antalya keep Sol de Janeiro visible before travelers.
What critics are saying
- Sol de Janeiro’s November 2024 MCoBeauty lawsuit drains focus through 2026.
- Dupe competition from MCoBeauty normalizes cheaper substitutes and compresses pricing power.
- If Cheirosa loses distinctiveness, Sol de Janeiro becomes a commodity mist brand.
What makes Sol de Janeiro unique
- Cheirosa mists built a fragrance code consumers recognize instantly, unlike generic body mists.
- L’OCCITANE bought 83% in 2021, giving Sol de Janeiro global distribution muscle.
- Travel retail activations at Paris, Antalya, and airports extend brand theater beyond Sephora.
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Benefits
- Performance Bonus
- Hybrid Work Options
Growth & Insights and Company News
6 month growth
17%1 year growth
17%2 year growth
17%Young Doncaster actress to make debut in new Channel 4 drama. Published 14th Oct 2026, 11:03 BST Felicity will star in new drama series The Guest List about the lives of young women in London. A young Doncaster actress is set to make her screen debut in a new Channel 4 series Felicity Ali will star in upcoming drama The Guest List, which dips into the lives of a friendship group of four women in their twenties living in London. The four characters, Amaka, Aisha, Bella and Mika, are all hard-working women navigating life as young people in the capital You May Like Across the five shorts, viewers will see a story of career dilemmas and new crushes, to getting ready for a night out, with viewers watching their lives unfold through the intimacy of their group chat, capturing the energy, humour and unfiltered support of modern womanhood. Produced in partnership with global beauty brand Sol de Janeiro, Channel 4 says The Guest List brings to life "a modern story of friendship and individual relationships, self-expression and the joy - and trials - of being a young person today." Felicity of Edenthorpe stars as a finance intern named Bella, and the series is her debut role in a drama. The series also stars Deba Hekmat as photographer Aisha, Jadesola Odunjo (from Netflix's You) plays PR guru Amaka and Mia Ito Smith as fashion assistant Mika. The series will premiere on Channel 4's Meta, TikTok and YouTube social platforms from 24 October. Channel 4's Ameenah Taher, said: "We're always looking to anticipate where audiences and storytelling are heading next. "I'm proud to have commissioned Channel 4's first branded micro drama foray into this space. It is a bold, character-led series exploring the friendship, ambition and lives of a diverse group of intelligent young women. We are excited to have collaborated with Sol de Janeiro to bring this series to life."
Latest (worldwide) travel news. Read the latest worldwide travel news, right here, in peace. (If you can't see the travel news below, try turning off ad blockers). refresh. Sol de Janeiro earns B corp(tm) certification, deepening its commitment to people and planet. The milestone comes during Climate Week NYC as the brand advances its commitment to responsible growth and continuous improvement in its social and environmental performance NEW YORK, Sept. 22, 2026 /PRNewswire/ - Sol de Janeiro, Inc., the global beauty company that transformed the fragrance mist into a cultural phenomenon, today announced that it has achieved B Corp(TM) Certification, joining a global community of companies that meet high standards of social and environmental performance, transparency and accountability. The certification marks an important milestone in Sol de Janeiro's evolution and reflects the company's ongoing commitment to building a responsible business as it continues its global growth. As part of L'OCCITANE Group, which recently achieved B Corp(TM) recertification under B Lab(TM)'s new Standards, Sol de Janeiro has achieved B Corp Certification for the first time under Version 1.6 of B Lab's standards. Its certification marks continued progress across the Group's portfolio and its broader commitment to advancing social and environmental performance across its businesses. "Achieving B Corp Certification is a meaningful milestone for Sol de Janeiro and a testament to the work happening across our entire organization," said Jordan Saxemard, Chief Executive Officer of Sol de Janeiro, Inc. "Since joining the company, I've been impressed by the priority placed on growing responsibly while staying true to our values. This certification gives us an important framework to continue challenging ourselves, measuring our progress and finding new ways to continuously improve our social and environmental performance as we grow." Sol de Janeiro certified under Version 1.6 of the B Impact Assessment, which assesses a company's impact across areas including workers, community, environment, customers and governance. As part of the certification process, Sol de Janeiro demonstrated particular strength across its people-focused practices, including employee engagement and diversity and inclusion - areas that have long been central to the company's culture and approach to business. The certification also provides a framework for the company to continue measuring its impact and evolving its environmental and social practices. "We're thrilled to welcome Sol de Janeiro to the B Corp community. As a global beauty company with a strong connection to its consumers and community, Sol de Janeiro has an opportunity to demonstrate how purpose can be embedded across a business. When companies of this scale commit to measuring and improving their impact, the effects can extend across workers, supply chains and communities. We look forward to seeing Sol de Janeiro continue to build on this work as part of the B Corp movement," said João Campos, Manager, Large Company Growth at B Lab U.S. & Canada. The milestone comes during Climate Week NYC, where Sol de Janeiro leadership is joining global conversations around responsible business and sustainable growth. Earlier this week, Saxemard represented L'OCCITANE Group at the UN Private Sector Forum's CEO Lunch at United Nations Headquarters, alongside UN Secretary-General António Guterres, Sanda Ojiambo, CEO of the United Nations Global Compact, and global business leaders, while Chopin Rabin, SVP, Global Communications & Consumer Engagement, will participate in a FrenchFounders fireside conversation focused on balancing business growth with a continued commitment to sustainability and positive impact. Beyond its operations, Sol de Janeiro is putting these values into action through the Sol de Janeiro Foundation by supporting communities and ecosystems at the heart of its mission. Established in 2024, the Foundation is centered on two core pillars: the regeneration and conservation of biodiversity and the empowerment of young women worldwide. With several millions already committed since its founding, it supports 13 partner organizations working on community-rooted, long-term initiatives - from protecting and restoring Brazil's Atlantic and Amazon Rainforests to expanding access to clean water, education and opportunity for young women around the world. For Sol de Janeiro, becoming a B Corp is not an endpoint, but the beginning of an ongoing journey of continuous improvement, ensuring that as the company grows, its positive impact grows alongside it. About Sol de Janeiro Sol de Janeiro is the award-winning beauty brand known for its Brazilian-inspired body care and transportive fragrance. Founded in 2015, the brand has quickly become a category leader, beloved for its irresistible scents, clinically proven body formulas and sensorial rituals. With a global community spanning generations and geographies, Sol de Janeiro has earned top honors including TIME100's Most Influential Companies, Fast Company's World's Most Innovative Companies, and WWD's Beauty Inc Power Brands. Available at Sephora and online at soldejaneiro.com, Sol de Janeiro is rooted in the belief that beauty is an attitude, not a standard. About B Lab(TM) B Lab(TM) is the nonprofit organization behind the B Corp movement. B Lab creates standards, policies, tools, and programs to reimagine capitalism, and build a new economic system that benefits people and the planet. B Lab has created and led efforts to pass over 50 corporate statutes globally, advocating for stakeholder governance that requires business decisions to benefit workers, communities, and the environment. Certified B Corporations(TM), or B Corps, are companies verified as meeting standards for social and environmental performance, transparency, and accountability. To date, the B Corp community spans over 11,000 B Corps across more than 100 countries and over 160 industries, collectively employing more than 1 million people. Around 300,000 companies proactively manage their impact with B Impact(TM). To learn more and join the movement, visit www.bcorporation.net. SOURCE Sol de Janeiro
Fredericksburg Area Museum names Svetlana Legetic CEO. * Fredericksburg Chamber of Commerce * 10 hrs ago * 0 Appointment marks a new chapter for FAM as the museum looks to deepen its role in the civic and cultural life of the growing Fredericksburg region. FREDERICKSBURG, Va. - The Board of Directors of the Fredericksburg Area Museum (FAM) is pleased to announce the appointment of Svetlana Legetic as the organization's new President & Chief Executive Officer, following an extensive national search led by Good Insight. Legetic, a current Fredericksburg resident who spent most of her professional life in Washington, D.C., and New York City, brings nearly two decades of leadership and engagement experience across cultural institutions and community-driven enterprises, with a career focused on organizational growth and transformation, as well as strengthening the relationship between organizations and the communities they serve. "Svetlana brings a distinct blend of executive leadership, cultural experience, genuine love and commitment to the Fredericksburg area," said Jon Gerlach, Chair of the FAM Board of Directors. "Throughout our search process, we were impressed by the breadth of her experience in building strong organizations, bringing people together and finding new ways for cultural institutions to matter in people's lives. And she's consistently applied these principles throughout her career. She understands our responsibility to steward our region's rich history, and the importance of ensuring the Museum remains connected, relevant, and welcoming as the Fredericksburg area continues to grow and evolve. We are thrilled about the future of FAM under her leadership." People are also reading... Most recently, Legetic led global communications for Sol de Janeiro and its foundation. Previously, she served on the executive leadership team of multi-city arts and technology organization ARTECHOUSE and has worked on major projects and initiatives with the Smithsonian Institution, National Geographic Society, the Phillips Collection, The Kennedy Center, Outward Bound, FotoDC and others. She also co-founded BYT Media, a landmark independent cultural media and events organization that operated in Washington, D.C., and New York City from 2006 to 2021. For Legetic, the opportunity to lead FAM is both a natural extension of her experience and a deeply personal next chapter. "What excites me most is the moment both FAM and the Fredericksburg area find themselves in," said Legetic. "Fredericksburg is growing and evolving while remaining deeply connected to a history that has helped shape our country. My career has been guided by a simple belief: organizations thrive when they connect people - to ideas, to one another and to the places they call home. I believe FAM can not only continue to preserve and interpret our region's complex histories, but also establish itself as a defining civic and cultural force and gathering place - a place where Fredericksburg comes to understand its past, celebrate its present and help shape its future. I'm eager to listen, build on what is already strong, and work with the museum team, stakeholders and community to see what we can build together that none of us could build alone." The board and the community are deeply grateful to Clarissa Sanders for her service as interim president over the past year and look forward to her stepping into her role of director of programs and interpretation with renewed focus and energy. To celebrate this next chapter, FAM, in addition to its already robust fall programming, will welcome the community for a free, family-friendly Halloween Open House on October 31. Visitors of all ages are invited to explore the museum, meet Legetic and the FAM team, get a closer look at some of what's happening behind the scenes, and enjoy special activities and experiences throughout the day. Additional details will be announced in the coming weeks. This content is sourced from Fredericksburg Chamber of Commerce. It reflects the author's views and has not been edited by our newsroom. It may have been generated using AI assistance.
Sol de Janeiro unveils ambitious Antalya activation. The nine-month activation will offer a changing collection of new product launches L'Occitane Travel Retail has launched one of the most ambitious airport activations to-date from its popular Sol de Janeiro brand, with a long-running, immersive pop-up space at Antalya Airport Terminal 2. Created in partnership with Gebr. Heinemann and ATU Duty Free, the Make Life Cheirosa space will operate until April 2027, offering shoppers the chance to discover and enjoy the brand through multisensory experiences, gifting opportunities, retail theatre and digital touchpoints. The centrepiece of the activation is the 360-degree wellness lounge which features giant hero product installations, dedicated discovery zones and product displays. L'Occitane Group General Manager EMEAA, Global Travel Retail, Mark Edington said: 'Its longstanding partnership with Gebr. Heinemann has gone from strength to strength over the years, and together Duty Free News International continue to push the boundaries of what's possible in travel retail. Duty Free News International is delighted that this strong partnership, along with the invaluable support and collaboration of ATU Duty Free has enabled this activation. "Antalya Airport provides the perfect stage to bring Sol de Janeiro's joyful spirit to life through bold retail theatre, exciting innovation and unforgettable experiences that surprise and delight travellers. This activation reflects our shared ambition to create memorable retail destinations through creativity, trust and long-term, collaboration." The shopper experience extends beyond the pop-up with geo-targeted digital activity through online giants Meta and Spotify engaging shoppers before they arrive at the terminal, alongside dedicated displays around the airport. During the peak summer travel season, pop-up DJ sets will bring Sol de Janeiro's Brazilian vibe to life, while roller performers will create spectacle in the terminal, as well as distributing dedicated branded boarding passes. ATU Duty Free President and CEO Ersan Arcan added: "As the gateway to the Turkish Riviera and a key hub for summer travel, Antalya Airport is a destination where Duty Free News International strive to create engaging and memorable shopping experiences for travellers. "At ATU Duty Free, through our collaboration with L'Occitane Travel Retail and Sol de Janeiro at Antalya Airport, we are delighted to bring the brand's vibrant energy and dynamic spirit to Antalya passengers, as its distinctive character perfectly complements the dynamic and engaging shopping experience we aim to offer. We are pleased that this collaboration contributes to enriching passenger satisfaction while celebrating the spirit of Mediterranean travel." During the next nine month, new releases will make their debut at the Antalya activation space, including the debut of the Intense Mists and Holiday collections later this year. Among the headline products shoppers can find will be the Jelly Perfume Balm, the brand's Hydrating Jet Set and the expanded Body Badala range. "We are delighted to further expand our successful partnership with L'Occitane Travel Retail and Sol de Janeiro," enthused Philippa Schlenkhoff, Head of Category Cosmetics at Gebr. Heinemann. "Duty Free News International share a passion for creating exceptional retail experiences that surprise, engage and inspire travellers. "The activation at Antalya Airport demonstrates what can be achieved when strong partnerships, compelling brands and innovative concepts come together to elevate the airport experience and drive mutual growth. We look forward to welcoming travellers to experience the colourful world of Sol de Janeiro over the coming months." The Antalya experience is just a part of Sol de Janeiro's wider Make Life Cheirosa campaign this summer, but the activation will remain in place beyond the summer travel season into April next year.
Sol de Janeiro, ATÜ Duty Free and Gebr. Heinemann 'make Life Cheirosa' at Antalya Airport pop-up. TÜRKIYE. L'OCCITANE Travel Retail has unveiled a major Sol de Janeiro activation at Antalya Airport Terminal 2 called 'Make Life Cheirosa'. It is running in partnership with airport's duty-free operator, ATÜ Duty Free - the joint venture between TAV Airports and Unifree Duty Free/Gebr. Heinemann - and part of a long-standing collaboration with the latter. The long-term installation is running from this month until April. It combines experiential retail, digital engagement, entertainment and product discovery. L'OCCITANE Travel Retail describes Antalya Airport as one of Sol de Janeiro's strongest travel retail locations. The activation is anchored by a 360-degree experiential wellness lounge which immerses travellers in Sol de Janeiro's Brazilian-inspired brand universe. The lounge features oversized hero product installations, digital video screens, discovery zones and dedicated fragrance and body care displays. Geo-targeted activity across Meta and Spotify engages travellers before they arrive at the terminal. Sampling, gifting and product discovery continue the campaign throughout the airport journey. The partners marked the launch with an event on 19 August joined by special guests and the local Sol de Janeiro team. The opening ceremony was graced by ATÜ Duty Free President and CEO Ersan Arcan; L'OCCITANE Group General Manager EMEAA Global Travel Retail Mark Edington and Gebr. Heinemann Global Commercial Director Beauty Britta Hoffmann. During the peak summer travel period, the activation is being amplified through DJ performances and rollerskating performers distributing Sol de Janeiro-branded boarding passes across the terminal. Following the initial August-to-October summer programme, the installation will remain in place until April and feature an evolving product assortment. Among the new products is Jelly Perfume Balm, Sol de Janeiro's first solid fragrance format. The alcohol-free twist-up balm is available in Cheirosa 62, Cheirosa 68 and Cheirosa 40 scents and is designed as a portable fragrance option for travellers. It delivers up to ten hours of fragrance and can be swiped up to 1,000 times. The new Hydrating Jet Set, comprising Cheirosa 62 Perfume Mist, Brazilian Kiss Cupuaçu Lip Butter and Body Badalada Vitamin-Infused Lotion in travel-friendly formats, is another stand-out. The expanded Body Badalada collection completes the line-up. Sol de Janeiro's new Intense Mists and Holiday collections are scheduled to join the offer later in 2026. Further innovations are planned through spring 2027. Travel retail-exclusive (TREX) gifting and purchase rewards complement the assortment. "As the gateway to the Turkish Riviera and a key hub for summer travel, Antalya Airport is a destination where we aim to create engaging and memorable shopping experiences for travellers," said ATÜ Duty Free President and CEO Ersan Arcan. "At ATÜ Duty Free, through its collaboration with L'OCCITANE Travel Retail and Sol de Janeiro at Antalya Airport, The Moodie Davitt Report is delighted to bring the brand's vibrant energy and dynamic spirit to Antalya passengers, as its distinctive character perfectly complements the dynamic and engaging shopping experience The Moodie Davitt Report aim to offer. "We are pleased that this collaboration contributes to enriching passenger satisfaction while celebrating the spirit of Mediterranean travel." Gebr. Heinemann Head of Category Cosmetics Philippa Schlenkhoff echoed the sentiment, noting: 'The Moodie Davitt Report is delighted to further expand its successful partnership with L'OCCITANE Travel Retail and Sol de Janeiro. The Moodie Davitt Report share a passion for creating exceptional retail experiences that surprise, engage and inspire travellers. "The Antalya Airport activation demonstrates what can be achieved when strong partnerships, compelling brands and innovative concepts come together to elevate the airport experience and drive mutual growth," Schlenkhoff added. "We look forward to welcoming travellers to experience the colourful world of Sol de Janeiro over the coming months." L'OCCITANE Group General Manager EMEAA, Global Travel Retail Mark Edington added: "Its longstanding partnership with and Gebr. Heinemann has gone from strength to strength over the years and together The Moodie Davitt Report continue to push the boundaries of what's possible in travel retail. "The Moodie Davitt Report is delighted that this strong partnership, along with the invaluable support and collaboration of ATÜ Duty Free has enabled this activation. "Antalya Airport provides the perfect stage to bring Sol de Janeiro's joyful spirit to life through bold retail theatre, exciting innovation and unforgettable experiences that surprise and delight travellers. This activation reflects our shared ambition to create memorable retail destinations through creativity, trust and long-term, collaboration." The Antalya installation forms part of Sol de Janeiro's wider global 'Make Life Cheirosa' summer campaign and underlines the brand's focus on combining product discovery with high-impact experiential retail in the channel.