Director of Content
Darkroom
Director of Content
Darkroom
Digital growth marketing for direct-to-consumer brands
Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.
At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.
Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.
What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom’s role as a defining player in the future of media innovation.
We’re looking for a senior Content Leader to be the voice and face of Shadow, the most advanced marketing agent in the world, and Darkroom, our tech-enabled growth firm. Ad Age recently described us as “if Omnicom was rebuilt on AI.” Your job is to turn a line like that into content the market watches and repeats back to us. The split is roughly 80% Shadow, 20% Darkroom.
You own Shadow’s brand content strategy. That means weekly video content on YouTube and short-form content that tells our vision on X, LinkedIn, Instagram, and TikTok. Every piece does two jobs: it teaches marketers something useful, and it shows the value of Shadow. Your goal is to grow our channels and build an engaged audience. You will decide the angles, topics, and the guests, then you host. Our video team records, shoots, and edits.
This is a New York-based role operating in the EST Time Zone, on-site at our NYC office, and all business is conducted 100% in English.
NYC Content Studio: Our long-form videos, recorded every week in our FIDI office. The content, the formats and the editorial lines that make each episode worth watching.
Guests & Angles: Decide who we talk to and why. Find the angle only they can give us and turn it into a sharp outline or script.
Hosting & Interviewing: Host and interview co-workers, operators, founders, and clients.
Webinars: Represent Darkroom and Shadow in webinars and panels.
Short-Form Ideas: Select the moments that become clips. Write hooks, titles and cutdown ideas so one episode becomes a week of short-form across our channels.
Brand Narrative: Define and defend what Darkroom and Shadow say: the positioning, the category bet, and the point of view that runs through every video.
Written Thought Leadership: Turn the best ideas from each video into social briefs for LinkedIn and X posts, and short articles.
Support the Wider Team: Help shape the newsletter, paid and campaign messaging with the team.
3-5+ years in content, marketing, brand or media, mostly in-house at an agency or brand, with B2B or pipeline accountability. You know this world. DTC, e-commerce, performance marketing, social commerce, AI tooling. You can interview an operator about TikTok Shop, retention, or attribution without a briefing and without getting it wrong.
Camera experience and/or public speaking experience. A recurring video series, podcast or interview format, built and run by you. You are at your best on camera and on stage, and you get guests to say something new. Send links.
You have owned content and a channel's growth that was accountable to a business number. You can explain how an episode becomes views, traffic and leads. You think in episodes and formats. You know how to structure an hour-long conversation, and you know which 40 seconds of it will travel. You can write: angles, outlines, scripts, hooks, and the post that sells the episode. You give a video team direction and feedback that makes the next cut better.
You are AI-forward and already work with Claude, ChatGPT, or similar daily and have shipped real work with them. We are a Claude-first company.
Less than 3 years of relevant experience in content, marketing, brand, or media.
No experience in B2B services, agency, or performance marketing environments.
No on-camera, hosting, interviewing, or public speaking experience.
No examples of content formats, video series, podcasts, or interviews you have personally built and run.
No ownership of content strategy, channel growth, or business-driven content KPIs.
No experience directing or giving feedback to video production teams.
No experience using AI tools.
Darkroom is not a typical agency. We're looking for A players who want to build something great. We move fast, think deeply, and expect everyone to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity and ownership, and we support each other relentlessly. No egos, no red tape.
We believe in autonomy with accountability, truth over comfort, and outcomes over optics.
Unlimited PTO + US holidays: Rebooting is part of the work.
In person in NYC: You'll work from our New York office at 40 Wall St, side by side with the CEO.
Health & Wellness: Company-sponsored medical, dental, and vision coverage.
Finances and retirement: A 401(k) with company match and profit-sharing opportunities.
Parental Leave: Flexible parental leave for new parents.
Growth: A direct path to running a line of the business.
Compensation: The base salary range for this role is $150,000 to $200,000 per year. This range represents the anticipated minimum and maximum for this position and applies to candidates based in New York City, in compliance with the New York State Pay Transparency Law and the New York City Salary Transparency Law. Actual compensation within this range will be determined based on experience, skills, and qualifications.
Darkroom is an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Darkroom Agency delivers digital growth marketing for global brands, focusing on brand identity and online conversions. It partners with venture-backed businesses to launch or rebrand products and runs full advertising campaigns across digital channels. Its approach combines brand-building with performance marketing to raise AOV and LTV for both new and existing customers, emphasizing direct-to-consumer strategies. The company differentiates itself by collaborating with VC/PE firms, showing a track record of lifting conversions and international revenue, and aiming to grow clients' revenue and efficiency on digital platforms.
Explore more opportunities at Darkroom