Head of Engineering

Awin launches AI tools to speed up affiliate marketing campaigns. Affiliate marketing platform Awin has launched new AI-powered tools designed to help brands and publishers launch campaigns faster and make data-driven decisions. The update introduces an AI Campaign Builder that guides advertisers through campaign setup, automatically generating dashboards and reducing manual work so campaigns can go live in minutes. Awin's partner recommendation engine uses its intelligence platform to identify suitable affiliate partners, displaying key metrics such as clicks, conversions, commissions, and average order value directly within the dashboard. Publishers and creators also benefit from new features, including personalized storefronts for branded product collections and enhanced APIs that offer real-time tracking and attribution transparency. In addition, Awin expanded its AI support assistant, Ava, to automate platform queries and improve response times. The latest AI-driven updates aim to make affiliate marketing faster, smarter, and more scalable for brands worldwide. AI tools help brands to locate top partners and launch campaigns more quickly. London, February 26, 2026 Awin, a leading affiliate marketing platform, has introduced new AI-driven tools designed to simplify campaign setup, improve partner discovery, and provide real-time performance insights. The update is aimed at advertisers and publishers seeking faster, data-driven affiliate marketing solutions. Streamlined campaign setup with ai-powered Builder. Awin's Campaign Builder guides advertisers step by step through campaign creation. Marketers can define goals, target audiences, and performance metrics, while the system automatically generates a customized dashboard. By reducing manual configuration, the tool allows campaigns to go live in minutes instead of hours. Advertisers can now manage everything from one interface, saving time and improving operational efficiency. Discover top affiliate partners instantly. The platform's AI partner recommendation engine uses Awin Intelligence to analyze campaign objectives and suggest suitable affiliate partners. Advertisers receive four top matches and a broader list of potential partners updated daily. Key metrics like clicks, conversions, commissions, and average order value are displayed directly in the dashboard, making it easier to evaluate and approve collaborations quickly. Enhanced tools for publishers and creators. Publishers and creators gain new capabilities, including personalized storefronts that showcase branded product collections. Updated APIs provide real-time tracking, link status visibility, and attribution transparency, helping publishers optimize their performance. Expanded AI support assistant Ava. Awin has expanded its AI support assistant, Ava, which automates platform queries and resolves most user questions quickly, improving response times and customer support efficiency. Driving growth in affiliate marketing. With performance-based marketing gaining traction, Awin's latest updates position the platform as a faster, smarter, and more scalable solution. Automation, AI recommendations, and unified reporting make affiliate campaigns more efficient and results-focused for brands worldwide.

Awin case study: how Vohkus simplified global IT operations for a leading affiliate marketing network. Professional and strategic: scaling global IT operations without complexity. Managing IT infrastructure across multiple international offices is one of the biggest challenges for UK-based companies expanding globally. From hardware standardisation to software licensing and complex export logistics, these issues can quickly escalate into inefficiencies and rising costs. Awin, a leading global affiliate marketing network with offices across Europe, North America, and beyond, faced exactly these challenges. Their business connects advertisers and publishers worldwide, making operational efficiency critical to their success. However, inconsistent hardware standards, fragmented software licensing, and complex delivery requirements were slowing them down. The challenge. Awin's pain points mirror those of many UK companies with global footprints: * Hardware inconsistency across international offices * Complex shipping and customs processes * Software licensing management headaches * Vendor sprawl, leading to unpredictable costs These are common issues for businesses in sectors like digital marketing, finance, and technology, where global teams rely on seamless IT infrastructure to stay productive. The Vohkus solution. Vohkus partnered with Awin to deliver a comprehensive solution: * Seamless ordering and delivery system for hardware * Dedicated Account Manager for continuity and proactive support * Specialised exports team to handle international shipments efficiently * Streamlined software licensing management for compliance and simplicity This approach didn't just solve Awin's immediate challenges; it created a scalable model for future growth. The results. * Integrate IT Asset Management (ITAM) with IT Service Management (ITSM) for unified workflows * Automate asset discovery and lifecycle tracking to close visibility gaps ([growrk.com]). * Plan refresh cycles proactively based on usage and depreciation ([connixt.com]). * Embed compliance and sustainability into disposal processes with certified recycling partners ([greencitizen.com], [epa.gov]). Business impact. * Reduced vendor count, leading to cost consistency * Minimal effort from Awin's internal team for exports * Enhanced operational efficiency across global offices * Long-term partnership, enabling strategic planning for upcoming projects Awin now actively recommends Vohkus to other businesses, citing its ability to simplify complex processes, maintain favourable pricing, and deliver with minimal fuss. "Vohkus distinguishes itself through outstanding export capabilities, enabling seamless global procurement and delivery of hardware and software solutions for our business. Combined with exemplary account management, they have become an invaluable partner, consistently delivering high service standards to our organisation year after year." Alex Taylor, Group IT Director at Awin Global Why This matters for UK companies with global offices. If your business operates internationally, whether in tech, finance, or digital services, you likely face similar challenges: * Delays caused by customs and compliance issues * Rising costs due to fragmented procurement * Difficulty maintaining hardware and software standards across regions Vohkus helps UK companies overcome these hurdles by providing cost-effective IT export services, leveraging strong vendor relationships to secure better deals on hardware and software, and ensuring smooth delivery worldwide.

How affiliate marketing will drive Black Friday 2025. With over R$1 trillion in global advertising investments in 2024 - 70% concentrated in digital channels - the competition for consumer attention has never been fiercer. In this scenario, brands that combine authentic connections with a focus on performance stand out. It is precisely this balance that has propelled affiliate marketing as an essential strategy for Black Friday 2025. At Awin, one of the largest global platforms in the sector, campaigns with microinfluencers and content creators already generate up to R$18 in sales for every R$1 invested. This data proves that when influence connects with technology and performance, results appear at scale. According to Rodrigo Genoveze, regional director of Awin for Latin America, the affiliate model has undergone a transformation in recent years. From a strategy restricted to price comparators and coupons, it has evolved into a complete ecosystem that includes influencers, creators, cashback, programmatic media, and partnerships with publishers at all stages of the buying journey. 'Today, we talk about 2.0 partnerships, which accompany the consumer from discovery to purchase decision, including post-sale. Awin's tracking technology allows mapping this entire process in real-time, with dynamic attribution and actionable insights for brands and partners, along with the use of Artificial Intelligence available on the Awin platform,' he highlights. As part of this evolution and in line with the digital transformation of the sector, Awin recently launched AVA - its artificial intelligence focused on strategic partner recommendations. This innovation enhances the efficiency of the model, enabling more assertive and automatic connections between brands and affiliates, and further elevating the potential of 2.0 partnerships. 'We are experiencing a profound change in how consumers discover, compare, and decide to buy. Brands that combine influence, intelligent tracking, and valuable content will be better prepared to win the battle for attention and conversion,' explains the regional director of Awin for Latin America. 'With AVA, we can deliver this process with even more precision and agility, using artificial intelligence to connect brands with the right partners.' According to a survey conducted by EY-Parthenon in 2024, 54% of Brazilians follow digital influencers (above the global average of 45%), and 61% have their purchasing decisions shaped by these creators. During Black Friday, this behavior intensifies. A survey conducted in the same year by MField in partnership with Opinion Box revealed that 59% of consumers remember Black Friday campaigns with influencers from previous years, and 56% report having made purchases after being impacted by this type of action. 'Content creators bring a sense of urgency, exclusivity, and, most importantly, credibility. They help translate the offer into a real benefit for the consumer,' reinforces Rodrigo Genoveze, regional director of Awin for Latin America. 'And when we connect this power of influence to the affiliate model, the result is immediate. Campaigns that convert more, with less media waste.' This direct impact on purchasing decisions highlights how affiliate marketing has become a central strategy for digital retail - a movement led by companies like Awin, which already operates with mature, scalable, and globally integrated solutions. Meanwhile, other players are beginning to explore this channel. An example is YouTube Shopping, which recently launched in Brazil with a focus on affiliate sales via artificial intelligence, connecting content creators to products from brands like Mercado Livre and Shopee. Large companies have also developed affiliate programs, confirming that affiliate marketing has moved from being a complementary channel to becoming one of the pillars of digital strategies. The 2025 edition of Black Friday, which takes place on November 28, will be marked by increasingly data-driven decisions. For Rodrigo, the role of platforms is to help advertisers and companies understand which channels truly generate incremental value and how to allocate budgets efficiently. 'Many brands avoid investing in performance channels because they cannot properly measure the impact. Awin delivers not only advanced tracking technology, including in mobile and post-cookie environments, but also tools like AVA, which makes data-based recommendations and helps scale campaigns with intelligence,' he says. Throughout the consumer journey, affiliates become allies at different touchpoints. 'Many partners engage from the awareness phase, pass through consideration, and influence conversion, with campaigns ranging from reviews and tutorials to coupons and cashback. The affiliate of today is no longer that basic model. It is a media intelligence that delivers real sales with total visibility,' concludes Genoveze.