S

Sunrise Senior Living

Personalized senior living and care services

Director of External and Financial Communications - Multiple Teams

PR & CommunicationsConfirmed live in the last 24 hours
Full-timeMcLean, VA, USA

About the Job

Requirements

  • A Bachelor's degree in Communications, Journalism, Marketing, Public Relations, or a related field is required.
  • At least 10 years of progressive corporate communications, public relations, media relations, or strategic communications experience is required.
  • Experience with financial and investor communications and communicating complex business and financial information is required.
  • Demonstrated success developing external communications strategies and shaping corporate narratives is required.
  • Strong experience with media relations, thought leadership, crisis communications, executive communications, and reputation management is required.
  • Experience managing public relations agencies, vendors, budgets, and strategic communications programs is required.
  • Experience measuring communications effectiveness and return on investment is required.

Responsibilities

  • Support Development, Growth, Marketing Communications, and M&A initiatives with strategic messaging and external communications.
  • Develop and execute an integrated external communications and corporate communications strategy aligned with business and growth objectives.
  • Build corporate narratives and messaging that differentiate Sunrise and establish category leadership.
  • Lead media relations, public relations, earned media, thought leadership, and executive positioning across business, industry, and financial media.
  • Build relationships with journalists, analysts, industry influencers, and key external stakeholders.
  • Lead crisis communications, issues management, reputation management, and rapid-response strategies in partnership with Legal and executive leadership.
  • Partner with Finance and senior leadership on financial and investor communications, acquisitions, corporate announcements, and market-moving initiatives.
  • Develop executive thought leadership, including op-eds, speaking opportunities, media appearances, and industry recognition.
  • Manage public relations agencies, communications vendors, budgets, key performance indicators, and program performance.
  • Establish communications analytics and reporting to measure media coverage, brand perception, stakeholder engagement, investor sentiment, and return on investment.

About the Company

Sunrise Senior Living

Personalized senior living and care services

Sunrise Senior Living provides personalized care and services for older adults, with options including independent living, assisted living, memory care, skilled nursing, and hospice coordination. It works by designing tailored care plans for each resident and charging monthly fees for living arrangements and ongoing care. The company differentiates itself through its focus on customized resident care, a broad suite of services under one roof, and a commitment to community involvement, environmental stewardship, and sustainable operations. Its goal is to help residents live longer, healthier, and happier lives in a supportive, engaging community.

Company size
10,001+
Company stage
Series B
Total funding
$32M
Headquarters
Tysons, VA
Founded
1981

Recently Posted Jobs

Explore more opportunities at Sunrise Senior Living

See more jobs