Director, EMEA Insights

Title: Director, EMEA Insights

Status: Hybrid

Department: Global Insights

Location: UK Office

Reporting Relationship: VP, Global Insights

Position Summary

e.l.f. Beauty is looking for a Director, EMEA Insights to join our dynamic, fast-paced, high-growth company. The ideal candidate will have a consumer and community-first mindset with a strong background in executing consumer research and synthesizing market data to analyze and articulate consumer trends and business impacts. This person is highly self-motivated, inherently curious, and strategic yet detail-oriented, with a passion for analyzing data, surfacing insights, and storytelling with data to drive business decisions.

The position will report directly to the Vice President, Global Insights. 

The Director, EMEA Insights is responsible for overseeing the EMEA-focused market and consumer insights functions, including market analysis, competitive intelligence, product insights, consumer research, audience segmentation, trends, and foresight, to drive actionable, data-driven growth through compelling storytelling. This individual will be adept at connecting dots across multiple data sources and strategically distilling and disseminating those actionable insights to all levels in the organization. This individual will be a thought leader and work collaboratively with cross-functional partners, acting as the voice of the EMEA consumer in making strategic connections between broad-based trends and marketplace opportunities. The ideal candidate is data-driven, results-oriented, has excellent communication skills, and is comfortable operating across all levels of the business, from strategic to tactical.

This position is based in e.l.f.’s London office with a hybrid 3-day in office schedule.

Responsibilities:

• Strategically distill insights from diverse data sources and present them to senior stakeholders and cross-functional teams in a compelling narrative with concise and actionable findings and implications.
• Leverage multiple data sources to connect dots and develop a comprehensive understanding of the business environment including brand performance, competitive brands and products, social dynamics, consumer behavior, demographic/audience factors, and macroeconomics, keeping a pulse on consistently evolving trends and foresight within and beyond beauty. Disseminate insights and strategic recommendations throughout the organization at all levels.
• Leverage syndicated data tracking resources (e.g. NielsenIQ, Circana, Euromonitor, WGSN, Shopper Insights, Mintel, Spate, GfK) for frequent analysis of trends and identifying whitespace opportunities.
• Lead the evolving EMEA consumer profile and audience segmentation initiatives across the brand portfolio.
• Analyze social media conversations and trends, translating to actionable recommendations for marketing teams.
• Own end-to-end creation of Insights presentations (e.g., PowerPoint), i.e., from storyline through final edits.
• Collaborate with stakeholders in brand, innovation, digital, creative, sales, and Integrated Marketing Communications functions, surfacing insights and analytics to further promote and enable consumer-centric, data-driven decision-making in EMEA markets.
• Develop and maintain relationships with external data and research partners (NielsenIQ, Circana, Mintel, YouGov, etc.), while consistently evaluating potential new data and research partners.
• Drive the exploration and implementation of innovative research, trend tracking and social listening methodologies, including AI, to create next generation insights approaches and methodologies.
• Partner with US-based Global Insights team to connect dots and unify insights that drive the business.

Requirements:

• Minimum 10+ years of experience in consumer research, market analysis, and data insights and analytics, inclusive of experience leading a multi-disciplinary consumer and market insights team.
• Bachelor’s degree in Market Research, Business Analytics, Data Analytics, Marketing, or a related quantitative field. A master's degree or MBA is a plus.
• Strong ability to analyze and synthesize disparate information from multiple data sources into a holistic story with strategic implications and recommendations. Capable of turning complex information into simple and understandable messaging.
• Adept at designing and executing multi-country end-to-end quantitative and qualitative consumer research (i.e., survey development, discussion moderation), with the ability to generate relevant and actionable insights connected to consumer needs and business strategies.
• Experience with multiple types of custom research, including positioning, segmentation, innovation concepts, advertising/concept testing, consumer journeys, path to purchase, brand health tracking, etc.
• Outstanding ability to navigate syndicated data sets (e.g., NielsenIQ, Circana, Euromonitor, GfK, Shopper Insights) beyond pulling numbers, to analyze and distill the most relevant insights.
• Strong leadership skills with the ability to work independently and effectively across multiple projects, without sacrificing accuracy and attention to detail, in an extremely fast-paced environment.
• Inherently curious, proactive, and enjoys digging beyond the surface to uncover insights. Exceptional at finding trends and the story in the data, articulating the “so what,” and translating insights into strategic, actionable recommendations.
• Passionate about customer-centricity and data-driven strategy, with the ability to effectively communicate and influence key stakeholders.
• Outstanding analytical, critical thinking, and organizational skills with extreme attention to detail. Ability to focus on both strategy and execution.
• Excellent written and verbal communication and data story-telling skills, including the ability to clearly present findings and recommendations to diverse stakeholders. Has executive presence with a high degree of comfort working with and presenting to senior leaders.
• Adept at utilizing AI tools for efficiency and enhanced deliverables.
• Thrives in ambiguity, with strong prioritization and project management skills.
• Localized knowledge of EMEA regions to surface local trends and execute relevant research.
• Proficient in MS Office core suite (Excel, PowerPoint, Word, Outlook)
• Experience with data visualization tools (Tableau, Power BI, etc.).
• Experience using data analytics tools and languages such as SQL, SPSS, etc.
• Consumer goods industry experience preferred.
• Passionate about the beauty industry.