D

Darkroom

Digital growth marketing for direct-to-consumer brands

Email Marketing Specialist

Full-TimePosted on 10/20/2026
No salary listed
Mid, Senior
Remote in Mexico+3 moreMore locations: Remote in Argentina | Remote in Spain | Remote in Brazil
RemoteMust support the team in the EST time zone.
Growth & MarketingGrowth Marketing

About the job

Requirements
  • Have 3–5 years of experience in email and SMS marketing, lifecycle marketing, or customer relationship management, ideally at a direct-to-consumer-focused agency or in-house at an e-commerce brand.
  • Be a power user of Klaviyo, including flows, segmentation, A/B testing, deliverability, and reporting.
  • Write marketing copy and adapt tone and voice across different brands and audiences.
  • Think strategically about the customer journey and use retention levers to drive lifetime value and reduce churn.
  • Be comfortable presenting a strategy and managing client feedback without heavy direction.
  • Be highly organized and self-managed, with experience owning multiple accounts simultaneously in a fast-paced environment.
  • Have excellent written and verbal English and communicate clearly and confidently with clients and internal stakeholders.
  • Have agency experience or experience working on multiple client accounts simultaneously.
  • Have contributed to client relationships and be able to present strategy and data to senior stakeholders.
Responsibilities
  • Lead execution of email and SMS strategies for a portfolio of direct-to-consumer and e-commerce clients, collaborating with Associate Directors of Retention on goals and priorities.
  • Own end-to-end campaign deployment, including copywriting, briefing, testing, quality assurance, deployment, and performance monitoring.
  • Contribute to monthly retention marketing calendars and bring creative campaign concepts to clients and internal teams.
  • Lead portions of client calls by presenting content ideas and managing the revision and approval process.
  • Partner with the in-house design team to shape campaign and flow creative direction, aligning visuals and copy to drive results.
  • Build, audit, and optimize automation flows, pop-up logic, segmentation strategies, and app integrations.
  • Analyze campaign and flow performance and surface actionable recommendations to improve retention key performance indicators over time.
  • Write email and SMS marketing copy, build and deploy email and SMS flows and campaigns, and develop content for e-commerce and direct-to-consumer clients.
Desired Qualifications
  • Experience in email and SMS marketing, lifecycle marketing, or customer relationship management at a direct-to-consumer-focused agency or in-house at an e-commerce brand is preferred.

About the company

D

Darkroom

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Website

Darkroom Agency delivers digital growth marketing for global brands, boosting online conversions and shaping brand identity by launching or rebranding products and managing multi-channel advertising campaigns. Its approach centers on a dedicated team that partners with clients to optimize direct-to-consumer performance, increasing metrics like average order value and customer lifetime value. The firm differentiates itself through close work with venture capital and private equity firms and a track record of measurable results, such as a 40% lift in conversions for VYBES and 16x international revenue growth for Maaji. Its goal is to help VC/PE-backed brands grow revenue and efficiency across digital platforms by maximizing conversions and revenue potential.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Katowice, Poland

Founded

2017

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Simplify Jobs

Simplify's Take

What believers are saying

  • Shadow launched public beta at $120 monthly, creating a new revenue stream.
  • Darkroom claims over $5 billion attributable commerce revenue for Adobe, Amazon, Everlane, and Olipop.
  • The August 2026 Cannes activation deepened relationships with ten brands and nine major creators.

What critics are saying

  • Shadow standardizes Darkroom's workflow, inviting clients to bypass the agency by buying software directly.
  • AI-native competitors and in-house teams now replicate creative, reporting, and onboarding faster than Darkroom.
  • If agency margins compress, Darkroom becomes a software company without proven recurring revenue traction.

What makes Darkroom unique

  • Darkroom turned Shadow into a productized, internal operating system on September 18, 2026.
  • Darkroom pairs senior agency talent with proprietary AI across Meta, Shopify, TikTok, and Amazon.
  • Its Cannes Lions 2026 villa activation fused creators, operators, and brands into a distribution engine.

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Benefits

  • Remote Work Options
  • 401(k) Retirement Plan
  • Parental Leave
  • Flexible Work Hours
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Wellness Program

Company News

The Mirror Democrat and Savanna Times-Journal
Oct 17th, 2026
Darkroom names Nick Menicucci Managing Director, Marketplaces and Retail Media.

Darkroom names Nick Menicucci Managing Director, Marketplaces and Retail Media. * 2 hrs ago "Nick Menicucci, Marketplaces VP of Darkroom" The 2024 Skai Champion of the Year brings his Amazon and marketplace leadership to Darkroom as consumer brands move more of their ad budgets into retailer networks. NEW YORK - October 16, 2026 - Darkroom, the AI-native growth marketing agency, has named Nick Menicucci Managing Director, Marketplaces and Retail Media. Nick, the 2024 Skai Champion of the Year, will scale Darkroom's marketplaces and retail media services into one commerce media division as consumer brands move more of their ad budgets to the retailers where shoppers buy. From building an Amazon channel to running commerce media at scale Nick joins Darkroom from eAccountable, where he rose from Director of Amazon to Vice President of Marketplaces and built out the agency's Amazon and marketplace channels from scratch. His work there centered on helping brands grow profitably on Amazon and other marketplaces, using a data-driven approach to drive real results. In 2024, Skai named him Skai Champion of the Year at its ShopAble Media Awards. The award recognized how he made the commerce media platform central to his team's campaign management, optimization, reporting, and strategy. In 2025, Nick joined Amazon's Partner Advisory Council, helping shape how brands pair paid media with Amazon's logistics. His mandate at Darkroom Nick started at Darkroom on September 21 and works alongside SVP of Strategy J. William Margaritis. He leads a department that combines Amazon marketplace management with retail media management across Walmart, Target, Instacart, Criteo, and delivery platforms such as DoorDash, Uber Eats, and GoPuff. His priorities: * Unify the offer: one commerce plan that connects paid and organic performance across marketplaces, retailer networks, and in-store sales. * Scale the systems: account management frameworks and automated client KPI dashboards that keep reporting consistent as the client roster grows. * Build it into the product: bring the department's best workflows into Shadow, Darkroom's AI commerce layer, so strategists spend less time on reporting and more on growth. The appointment follows Darkroom's recent senior hires, including Julie Novak to lead Social Commerce and TikTok Shop. From left to right: Ryan Smith, Jackson Corey, Lucas DiPietrantonio and Nick Menicucci, part of Darkroom's executive leadership Why retail media, why now eMarketer expects US retail media ad spending to near $70 billion in 2026 (source). That spend is spread across a growing list of retailer networks, each with its own buying tools, data, and reporting. Brands that run every network on its own end up with fragmented budgets and results they cannot compare. Darkroom bets that the winners in this market will manage marketplaces and retail media as one program, judged by incremental sales and profit. Nick's job is to make that the default for every Darkroom client. "Retail media has become the second search engine for consumer brands, and most of them still buy it one retailer at a time," said Lucas DiPietrantonio, Co-Founder and CEO of Darkroom. "Bringing Nick in as Managing Director of Marketplaces and Retail Media gives our clients an operator who has turned Amazon into a profit line for brands. Paired with Shadow, his team can run Amazon, Walmart, Target, and Instacart as one business." "Retail media has a fragmentation problem," said Nick. "Every retailer sells ads with its own data, its own tools and its own definition of success. My job at Darkroom is to give brands one plan and one scoreboard across every marketplace they sell on, measured by the profit each dollar adds to the business." About Darkroom Darkroom is a technology-driven commerce acceleration agency and growth marketing agency for marketplaces, social shopping platforms, and direct-to-consumer brands. Founded in 2017 and headquartered in New York, Darkroom combines elite marketing and creative talent with a unified AI workspace that integrates modern AI models with client data. The result is an AI-native approach to omnichannel execution, combining paid media, Amazon marketplace management, TikTok Shop, retention marketing, and performance creative, designed to reduce friction and help teams move faster across the channels that matter most for consumer businesses. Darkroom has generated over $5 billion in attributable revenue for its client portfolio, including work with brands like Airbnb, Amazon, and Everlane. Learn more at darkroomagency.com. Media Contact Contact Person: Miguel Almeida, VP, Marketing City: New York Country: United States

PR Newswire
Sep 18th, 2026
Darkroom acquires Shadow, the AI marketing workspace it runs on, now available from $120/month

Darkroom, a growth marketing agency, has acquired and publicly launched Shadow, an AI workspace the company developed and used internally for six months. Now in public beta, Shadow syncs a brand's entire marketing stack into one workspace where teams and AI agents operate from shared context. The platform connects commerce and marketing tools including Meta, Google, Shopify, and TikTok into a unified brand library, updated hourly. Teams work alongside AI agents in shared threads for tasks like creative reviews and campaign planning. During Darkroom's internal testing, Shadow reduced reporting and decision-making time by over 80%. A biweekly creative report that previously required two hours now generates from a single prompt. Client onboarding time dropped from two weeks to three days. Shadow is available at shadow.co with plans starting at $120 per month. All plans include unlimited users and connectors, with a three-day free trial available.

PR Newswire
Aug 19th, 2026
Darkroom turned a private villa into the center of the Creator economy at Cannes Lions 2026.

Darkroom turned a private villa into the center of the Creator economy at Cannes Lions 2026. Aug 19, 2026, 06:32 ET Nine of marketing's most-followed creators in residence, and two panels where operators from Wispr Flow, Manychat, Triple Whale, Unveild AI and Motion showed how AI is collapsing the commerce org chart NEW YORK, Aug. 6, 2026 /PRNewswire/ - Darkroom, the AI-native growth marketing agency behind more than $5 billion in attributable commerce revenue, hosted The Darkroom CPG Garden at Cannes Lions 2026: a five-day activation, June 21-25, at a private villa in Cannes, France during the Cannes Lions International Festival of Creativity. Nine of the most-followed creators in marketing spent the week in residence, ten consumer brands partnered on the activation, and two panels put operators from Wispr Flow, Manychat, Triple Whale, Unveild AI and Motion, on record about how AI is rewriting the way commerce teams are built. The Darkroom CPG Garden runs on a thesis Darkroom has been operating on for the past two years: the lines that used to separate consumer brands, commerce platforms, and creators have stopped holding. Cannes Lions gathers the industry that shift is remaking, and gives brands almost nowhere to put it to work. So Darkroom built the room where creators, founders, and operators could spend a week living, filming, and working together. The 2026 edition was co-hosted with internet creative director Oren John, now a Darkroom partner, in partnership with Triple Whale, Motion, and Intuit Mailchimp. "AI Is Redrawing the Org Chart" "How AI Is Evolving the Org Chart of Commerce," hosted with Triple Whale and moderated by Darkroom CEO Lucas DiPietrantonio, opened on a story from Triple Whale's Anthony DelPizzo: at one of the largest DTC brands, three of a four-person paid team were replaced by AI, and all four still work there. The three moved on to build TikTok Shop, Walmart, and new international markets. The system runs what already works; the people build what does not exist yet. Ashwinn Krishnaswamy described running Sun Powder on a two-person team, building website pages against their own customer data with Claude and Codex in days rather than weeks. Watch the full panel. "250 Creators, One Ad Account" "The Collapse of Walls: When Paid, Organic, and Creator Become One," hosted with Motion and moderated by Oren John, took on the merger of three functions that used to need three teams and three budgets. Wispr Flow's Matt Swulinski walked through a multi-million-dollar ad account where not one ad is published by hand: 250 creators ship three to ten videos a week into what he calls the creative factory, with Claude Code sessions running around the clock. Dara Denney traced the shift to Meta's Andromeda update, which ended the era of the single scalable creative and tripled creative workload overnight, and Manychat's Josh Levine described putting four of every ten paid impressions behind a creator. Watch the full panel. Nine Creators in Residence Nine creators lived at the house for the week, with a combined audience north of 4 million: Oren John (@orenmeetsworld); Ashwinn Krishnaswamy (@shwinnabegobrand); Blaze Smith (@shovel.studio); Clayton Chambers (@clayton.chambrs); Dara Denney (@daradenney); JT Barnett (@jtbarnett); Sammi Tannor Cohen (@sammicohentalks); Tatum Brandt (@tatumbrandt); Vår Aunevik (@var.aunevik). The house doubled as a set all week, producing the Cannes Tiger Awards, interviews, and daily coverage across Instagram, TikTok, YouTube, and LinkedIn. The Garden, and the Creator Dinners Outside, the villa grounds became a sculpture garden: four brand partners blown up into oversized inflatables of their hero products - Bero, Sauz, Something & Nothing, and Foulplay. On June 22, Darkroom and Triple Whale set one long dinner table for creators and brand builders, from companies people grew up with to ones launched last year. Most relationships in this business live through screens. Once a year everyone is in Cannes at the same time, so Darkroom sets the table, and it gets longer every year. "My favorite part of Cannes wasn't the festival. It was the dinners, the real conversations with people actually building in this space, not people trying to sell you something. The creators we work with understand the content game better than anyone at the big agencies, and the media of the future is going to come from them: human brands and content with real audiences." - Lucas DiPietrantonio, Co-Founder and CEO, Darkroom About Darkroom Darkroom is the AI-native growth marketing agency for marketplaces, social shopping platforms, and direct-to-consumer brands. Founded in 2017 and headquartered in New York, Darkroom combines senior marketing and creative talent with a unified AI workspace integrating modern AI models with client data, across paid media, Amazon marketplace management, TikTok Shop, retention marketing, and performance creative. Darkroom has generated over $5 billion in attributable revenue for brands including Adobe, Amazon, Everlane, and Olipop. Its founders were named to the Forbes 30 Under 30 in Marketing and Advertising, and the agency is an Inc. 5000 honoree. Follow Darkroom on Instagram and LinkedIn. SOURCE Darkroom

PR Newswire
Jun 12th, 2025
Adtech Veteran Danilo Tauro Joins Prescient Ai Board To Support Strategic Growth

As Prescient redefines MMM to meet the demands of modern marketers, Danilo joins to help accelerate category-wide transformationMIAMI, June 12, 2025 /PRNewswire/ -- Prescient AI , the leading next generation marketing mix modeling (MMM) platform for measuring, forecasting and optimizing paid media performance, today announced that Danilo Tauro has joined its Board of Directors. A globally recognized leader at the intersection of advertising, media, data, and technology, Danilo brings 15+ years of experience helping brands and tech platforms navigate digital transformation, scale innovation, and drive measurable growth.Danilo currently serves as a Senior Advisor at McKinsey & Company, focused on advertising, media, and technology, and as a Managing Partner at Aperiam, an investment firm focused on the future of AdTech and MarTech. His career spans leadership roles across some of the industry's most influential companies, including Amazon Ads, Uber Advertising, and Procter & Gamble—where he helped pioneer enterprise-scale marketing technologies and data strategies."Marketing attribution has long been full of compromises. MMM in particular has historically been too slow, too high-level, and too expensive to keep pace with the growing complexity of modern marketing," said Danilo. "Prescient AI has completely reengineered the methodology to deliver reliable, ongoing insights in these increasingly complicated omnichannel environments. As marketers demand tighter integration and faster, actionable answers, I'm eager to help scale this much-needed innovation."Prescient AI helps marketers prove revenue impact and get more out of every marketing dollar by showing what's working, what's not, and where to invest next