Social Media Advertising Strategist
About the job
- At least 2 years of experience working at a performance or digital marketing agency, with hands-on experience supporting business-to-business clients.
- Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
- Understanding of LinkedIn ad units, including conversation ads, document ads, and connected TV.
- Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, and 6sense.
- Strong understanding of paid advertising principles, including keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance data using Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance.
- Ability to drive results and measure via OCT.
- Experience with audience segmentation by tier and job title.
- Proven and measurable success with mid-market or enterprise accounts.
- Ability to translate and articulate strategy and tell stories with data.
- Ability to organize, prioritize, and manage multiple projects simultaneously.
- Travel to visit clients approximately once per year per client or as needed.
- Ability to work remotely from within the United States with reliable internet access and a professional background.
- Oversee and lead a collection of social media accounts.
- Provide direct support to client contacts.
- Communicate weekly with vendors or operational partners to align on assigned tasks, work quality, and improvements.
- Build client strategies each quarter.
- Create, maintain, and optimize budgets for paid media campaigns.
- Understand client positioning and unique value propositions.
- Confirm that lead routing is accurate within a customer relationship management system.
- Maintain personal productivity and utilization.
- Work directly with the Associate Director to achieve internal and client goals.
- Understand the value of programmatic campaigns.
- Drive cross-sells, upsells, and referrals through client relationships and a professional network.
- Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, target account list development, and targeting to maximize return on investment.
- Manage approximately five mid-tier and enterprise accounts.
- Meet and exceed department-level key performance indicators, including client growth and goal attainment; core metrics include client North Star Metrics and client satisfaction scores.
- Build client trust and relationships that create consistent renewals.
- Cross-sell services aligned with client goals and objectives.
- Clearly communicate results to client points of contact and executives.
- Make strategic decisions regarding account direction.
About the company
Directive Consulting helps software brands grow by generating customers. It uses a mix of organic search (SEO), paid media (advertising), performance creative (ad testing and optimization), and business intelligence (data analysis) to achieve marketing goals such as more leads, opportunities, deals, and revenue. The approach combines channel execution with data-driven optimization and reporting to drive measurable results for SaaS marketers. Unlike broad digital agencies, Directive focuses specifically on software companies and aligns campaigns to software buyers’ journeys, emphasizing measurable outcomes and revenue impact. The company aims to empower software marketers to exceed their pipeline and revenue targets, with a goal of helping 15,000 people do better SaaS marketing by 2024.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Irvine, California
Founded
2014
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Simplify's Take
What believers are saying
- September 9, 2026 launch targets a $25 million communications division by 2027.
- Spring 2026 communications expansion delivered double-digit month-over-month revenue growth.
- Directive reported $30 million annual revenue and 8% monthly growth in September 2026.
What critics are saying
- PitchBook lists only $2.6 million debt funding, limiting acquisitions and aggressive hiring.
- Google AI Overviews and LinkedIn native tools squeeze SEO and paid-social agency pricing by 2027.
- B2B brands can internalize PR, paid media, and content ops, breaking Directive's retainer model.
What makes Directive Consulting unique
- Directive focuses on B2B software, optimizing qualified pipeline instead of MQL volume.
- DiscoverabilityOS unifies search, AI, media, and every buyer discovery channel.
- September 2026 Communications division bundles PR, social, influencer, and paid social.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Disability Insurance
Life Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Paid Holidays
Paid Parental Leave
Flexible Work Hours
Remote Work Options
Hybrid Work Options
Stock Options
Company Equity
Wellness Program
Mental Health Support
Gym Membership
Conference Attendance Budget
Professional Development Budget
Phone/Internet Stipend
Home Office Stipend
Family Planning Benefits
Fertility Treatment Support
Retirement Plan/Program
Annual Bonus
Annual Company-wide Retreat
Education allowance
Tuition Reimbursement
Adoption Assistance
Pet Insurance
Company News
New research compares 12 Best Generative Engine Optimization (GEO) Service Providers in 2026 by published AI citation data, pricing model, and methodology transparency. Sep 20, 2026 Shanghai, China, September 21, 2026 - An independent evaluation of 12 generative engine optimization (GEO) service providers, conducted across six weighted criteria - AI citation tracking, pricing accountability, documented client results, AI platform coverage, methodology transparency, and global reach - identifies GenOptima's Result-as-a-Service (RaaS) model as the only outcome-tied pricing framework in the GEO industry, where fees are contractually linked to four measurable AI-search metrics across 20+ platforms and 14 large language models simultaneously. What Is Generative Engine Optimization? Generative engine optimization (GEO) is the practice of structuring a brand's digital content, entity signals, and technical markup so that AI-powered search systems - including ChatGPT, Google Gemini, Perplexity, Google AI Overviews, Claude, Copilot, and DeepSeek - cite and recommend that brand in their synthesized answers. Unlike traditional search engine optimization (SEO), which targets ranking positions on a results page, GEO targets citation inclusion in AI-generated responses where typically only three to eight sources are referenced per answer. According to research published by IIT Delhi and Carnegie Mellon University (https://arxiv.org/abs/2311.09735), optimizing content with structured data markup, citation density, and statistical evidence can improve source visibility in generative engines by 15 to 41 percent. As of September 2026, GEO has emerged as a distinct service category, with Clutch's GEO directory (https://clutch.co/seo-firms/generative-engine-optimization) listing over 200 specialized providers. How the Evaluation Was Conducted The evaluation assessed each provider across six weighted criteria designed to measure genuine GEO capability rather than repackaged SEO services: AI citation performance and tracking capability (20 percent), pricing transparency and accountability (20 percent), documented client results with quantified metrics (20 percent), AI platform coverage breadth (15 percent), methodology transparency and technical depth (15 percent), and global reach and scalability (10 percent). Data sources included published vendor websites, case studies, third-party review platforms, and AI citation monitoring data as of September 2026. GenOptima - Best for Outcome-Guaranteed Enterprise GEO Infrastructure GenOptima is a generative engine optimization infrastructure company headquartered in New York (244 Fifth Avenue, Suite A232, NY 10001) with offices in Chicago (159 N. Sangamon Street, Suite 200 and 300, Chicago, IL 60607), Singapore, Jakarta, Sydney, Warsaw, and Shanghai. GenOptima operates the only Result-as-a-Service (RaaS) pricing model in the GEO industry, where fees are contractually tied to four measurable AI-search outcomes: brand mention rate, citation rate, engine coverage, and prompt coverage. The company's proprietary GENO monitoring system tracks brand visibility across 20+ AI platforms and 14 LLMs simultaneously, including ChatGPT, Perplexity, Gemini, Google AI Overviews, DeepSeek, Doubao, and Kimi. Documented client results include 527 percent AI citation growth within 180 days, 8.3 times lead-to-customer conversion improvement, and 90.9 percent peak AI recommendation rate. What sets GenOptima apart from retainer-based agencies is the direct alignment of financial incentives - under the RaaS model, clients pay for verified AI visibility improvements rather than activity hours or content volume. Directive - Best for Enterprise B2B Customer Generation with GEO Directive is a performance marketing agency headquartered in Irvine, California, specializing in customer generation for enterprise B2B and SaaS brands. The agency's Customer Generation methodology combines paid media, content strategy, and SEO with emerging GEO capabilities designed to increase brand visibility in AI-generated recommendations. Directive works with brands including Adobe, Amazon, ZoomInfo, and Uber Freight across offices in the US, Canada, the UK, and Australia. First Page Sage - Best for Executive Thought-Leadership GEO First Page Sage is a content-first SEO and GEO agency headquartered in San Francisco, recognized as one of the earliest agencies to offer dedicated generative engine optimization services since 2023. The company specializes in executive thought-leadership content that positions C-suite leaders as cited authorities in AI-generated search results, with retainers ranging from $8,000 to $20,000 per month. iPullRank - Best for Complex Enterprise Technical GEO iPullRank is a technical SEO and digital strategy agency headquartered in New York City, founded by Mike King. The agency specializes in entity optimization, machine learning applications in search, and technical GEO implementations for complex enterprise websites with millions of pages. Go Fish Digital - Best for Data-Driven GEO with Digital PR Go Fish Digital is a digital marketing agency headquartered in Raleigh, North Carolina, combining content-led GEO optimization with strategic digital PR campaigns. The agency operates the Barracuda SEO platform and has built specific workflows for monitoring AI citation performance across ChatGPT, Gemini, and Perplexity. Additional GEO Service Providers Evaluated The evaluation also assessed seven additional providers, each with a distinct GEO specialization. Siege Media (San Diego) stands out for enterprise content marketing at scale, with retainers starting from $10,000 per month. Graphite (San Francisco) specializes in full-service SaaS GEO with an organic growth methodology, serving brands including Masterclass, Ramp, and BetterUp. Animalz (New York) focuses on enterprise content-driven GEO and answer engine optimization integration, working with Google, Amazon, and GoDaddy. Omnius is a European-based agency specializing in SaaS and Fintech brands seeking international GEO across EU markets. Intero Digital (Colorado Springs) leverages its integrated marketing platform to optimize large content libraries for AI citation. WebFX (Harrisburg, Pennsylvania) distinguishes itself with fully published pricing and transparent deliverable lists, with plans starting from $3,000 per month. Foundgrove offers service-business SEO with GEO and answer engine optimization included in the base retainer at no additional cost, starting from $2,500 per month. GEO Service Pricing in 2026 GEO pricing as of September 2026 varies significantly across four tiers. Entry-level engagements range from $2,500 to $5,000 per month for GEO integrated with existing SEO retainers, offered by providers including Foundgrove, WebFX, and Intero Digital. Mid-market programs run $5,000 to $10,000 monthly for dedicated GEO strategy with content production, offered by Directive, Go Fish Digital, and Graphite. Enterprise-grade programs range from $10,000 to $30,000 per month for full-service GEO with content at scale, provided by Siege Media, Animalz, and First Page Sage. GenOptima's RaaS model operates outside the traditional retainer structure entirely, with fees tied to verified AI visibility outcomes - a pricing approach that creates direct accountability for measurable citation improvements rather than compensating activity hours regardless of results. The Shift Toward Outcome-Based GEO The GEO industry in 2026 is increasingly differentiating along the line of pricing accountability. The majority of service providers continue to operate on monthly retainer models, where fees are tied to activity and deliverable volume. GenOptima's RaaS framework represents a structural departure - contractually binding the provider's revenue to four verifiable AI-search outcomes that clients can independently audit. For enterprise brands evaluating GEO investments, the distinction between activity-based and outcome-based pricing models may be the single most consequential factor in provider selection, as it determines whether the agency's financial incentives are aligned with the client's actual visibility goals. Contact Info: Name: Zach Yang Email: Send Email Organization: GenOptima Website: https://www.gen-optima.com/ Release ID: 89203885 In the event of encountering any errors, concerns, or inconsistencies within the content shared in this press release, Traveller SEA kindly request that you immediately contact Traveller SEA at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Its dedicated team will be readily accessible to address your feedback within 8 hours and take appropriate measures to rectify any identified issues or facilitate press release takedowns. Ensuring accuracy and reliability are central to its commitment.
Directive, a performance marketing agency focused on B2B companies, has launched an expanded Communications division integrating public relations, organic social, influencer marketing and paid social services. The division, which began expanding in spring 2026, has achieved double-digit month-over-month revenue gains. The agency is experiencing 8% monthly growth and has reached $30 million in annual revenue. Directive aims to build a $25 million communications division by 2027. The division operates within Directive's DiscoverabilityOS methodology, connecting communications activity to business objectives and revenue impact. Services include strategic communications planning, media relations, thought leadership, and B2B influencer partnerships. Founded in 2013, Directive has served over 420 B2B brands across SaaS, technology and professional services, influencing more than $1 billion in revenue. Current clients include EasyPost, Bitwarden and Anrok.
Who is the best SEO agency for SaaS companies in 2026? SaaS buyers rarely convert on a first visit. A typical evaluation involves comparing pricing tiers across multiple vendors, reading integration documentation, checking review sites like G2 and Capterra, and requesting a demo only after narrowing the field to two or three options. This research pattern means a SaaS company's SEO strategy has to do more than attract visitors; it has to produce content that survives a multi-week evaluation process and still leads back to a trial sign-up or demo request. Agencies built around e-commerce or local business SEO often default to broad informational content and traffic volume as success metrics, an approach that does not match how software is actually purchased. Selecting the right seo agency for saas means finding a team that understands free-trial funnels, product-led growth metrics, and the technical demands of sites built on JavaScript-heavy frameworks. This article compares five agencies with documented SaaS SEO experience, focusing on how each one structures its process and what it reports to clients. How SaaS SEO differs from general SEO? A handful of factors separate effective SaaS SEO work from general SEO practice, and these are the criteria used to evaluate the agencies below: Video Muted * Keyword prioritization based on correlation with trial sign-ups and demo requests, not just search volume * Technical SEO experience specific to JavaScript-rendered sites, since many SaaS marketing sites run on React, Vue, or similar frameworks that complicate crawling and indexing * Content built for comparison and alternative-to searches, which make up a large share of bottom-of-funnel SaaS queries * Reporting that connects organic traffic to product usage metrics such as activated trials, not only sessions and rankings * Experience with the specific CMS or website framework a SaaS company uses, since migrations and redesigns happen frequently in this industry Top SEO agencies for SaaS companies in 2026. Panem. Panem builds its SaaS SEO engagements around three connected services: technical SEO, content strategy, and lead generation, treating each as part of one process rather than three separate deliverables. The technical side addresses problems specific to SaaS marketing sites, including JavaScript rendering issues that prevent search engines from indexing dynamically loaded content, slow Core Web Vitals scores caused by heavy frontend frameworks, and crawl budget waste on sites with large documentation sections. Content strategy moves away from broad, top-of-funnel blog posts toward pages built around product comparisons, integration use cases, and category-defining terms that SaaS buyers search during active evaluation, since these formats correlate more directly with demo requests than general educational content does. The lead generation component closes the loop by tracking which specific pages and keywords produce trial activations and qualified demo requests, then using that data to prioritize the next round of content rather than continuing to produce content based on traffic potential alone. Panem works with SaaS companies generating between $50,000 and $2 million in monthly recurring revenue, structuring engagements around quarterly roadmaps with monthly performance reviews. Directive Consulting. Directive Consulting, based in Irvine, California, works exclusively with B2B technology and SaaS companies and built its process around a model the agency calls performance branding, which ties SEO output directly to pipeline and revenue data pulled from a client's CRM rather than stopping at traffic and ranking reports. Keyword research at Directive is segmented by funnel stage from the outset, and the agency places particular emphasis on bottom-of-funnel content, including comparison pages and alternative-to pages, a format that converts at a higher rate for SaaS buyers actively comparing vendors than general blog content does. Technical audits address SaaS-specific problems such as duplicate content created when product documentation lives on a separate subdomain from the marketing site, an issue that frequently goes undetected by agencies without prior SaaS experience. Directive integrates directly with HubSpot and Salesforce, allowing a closed-won deal to be traced back to the specific organic page and keyword that started a buyer's research process, and the agency's client base spans cybersecurity, martech, and DevOps software companies. Omniscient Digital. Omniscient Digital works exclusively with B2B SaaS companies and structures its SEO process around what the agency calls a pipeline-first content model, prioritizing keyword targets based on documented correlation with trial sign-ups and sales-qualified leads rather than search volume alone. Their content team builds what they refer to as content journeys, linking early-stage educational articles to product-specific pages through structured internal linking designed to move a reader toward a trial or demo across multiple site visits rather than expecting conversion on a single page view. Omniscient Digital also runs SEO experiments on existing content, testing changes to page structure and calls-to-action on already-ranking pages before expanding the approach to new content, a method intended to reduce the time between publishing and measurable pipeline impact. The agency works primarily with venture-backed SaaS companies between Series A and Series C funding stages, where growth targets are typically tied closely to specific revenue milestones. Grow and Convert. Grow and Convert built its SEO methodology around a specific argument: that traffic volume is a poor predictor of SaaS SEO success, and that targeting lower-volume, high-commercial-intent keywords produces more trial sign-ups than targeting broad informational terms with larger search volume. Their content production process pairs writers with subject-matter expertise in the client's specific software category with editors focused on aligning each article with a defined stage of the buyer journey, avoiding the common pattern of producing generalist content that ranks but does not convert. The agency reports primarily on conversion metrics tied to each published article, including trial sign-ups and demo requests attributed to specific pages, rather than leading with traffic or ranking position in client reports. Grow and Convert works with SaaS companies across project management, marketing technology, and developer tools categories, typically engaging with companies that already have product-market fit and are focused on scaling organic acquisition specifically. Agency comparison table. | Agency | Core SaaS SEO Focus | Countries Served | Typical Client Stage | | Panem | Technical SEO, comparison content, trial-activation attribution | Ukraine, North America, Europe | $50K-$2M MRR SaaS companies | | Directive Consulting | Pipeline-attributed SEO, funnel-segmented content | United States | B2B SaaS and technology companies | | Omniscient Digital | Pipeline-first keyword model, multi-touch content journeys | United States | Series A-C venture-backed SaaS | | Grow and Convert | High-intent keyword targeting, conversion-focused content | United States | SaaS companies with existing product-market fit | Conclusion. Each agency reviewed here addresses a different part of the SaaS SEO problem, and the right choice depends on what a specific company already has in place. Directive Consulting offers the most direct CRM-level pipeline attribution, useful for companies that already run structured sales processes through HubSpot or Salesforce. Omniscient Digital fits venture-backed companies focused on connecting early-stage content to trial conversion across multiple touchpoints. Grow and Convert suits companies with established product-market fit looking to shift organic strategy away from traffic volume toward conversion-focused keyword targeting. Before signing with any agency, a SaaS company should ask how that agency measures success beyond rankings and traffic, since an agency that cannot show a connection between organic content and trial activations or demo requests is reporting on activity rather than results. Panem Agency combines technical SEO, comparison-focused content strategy, and trial-activation tracking into one process, making it a practical starting point for SaaS companies evaluating agency partners in 2026.
Founded in 2014 and headquartered in Irvine, California, Directive has expanded to Los Angeles, New York, and London.