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Chipotle Mexican Grill

Fast-casual Mexican restaurant chain

Assistant Brand Manager - Product Innovation

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeUnited StatesIn-person

About the Job

Requirements

  • A bachelor's degree in Marketing or Business from a four-year college or university.
  • At least four years of relevant work experience in brand management in CPG products or food industries.
  • Demonstrated ability to support key organizational initiatives at a consumer-centric organization.

Responsibilities

  • Assess and identify opportunities and bring forward innovation ideas inspired by the competitive landscape, emerging consumer behaviors, ingredients, cuisines, formats, brands, and cultural trends.
  • Identify potential external partners and collaborators that can unlock differentiated innovation, accelerate development, or give Chipotle a relevant way into emerging cultural and food moments.
  • Support the development of strategic product briefs that translate consumer and business insights into clear direction for Chipotle’s Culinary team.
  • Recommend timing and strategy for new menu items and support product development from concept through test market and national launch, including merchandising, pricing, and activation.
  • Support new market launches by developing consumer insight-driven go-to-market strategies and briefs and coordinating cross-functionally to deliver a seamless consumer experience across restaurant and digital channels.
  • Partner with internal and external communications and marketing teams, including creative agencies, experiential, social media, and digital partners, to develop and execute integrated go-to-market launch campaigns.

About the Company

Chipotle Mexican Grill

Fast-casual Mexican restaurant chain

Chipotle Mexican Grill operates in the fast-casual sector, offering burritos, burrito bowls, tacos, and salads with customizable ingredients. Customers build their meals at a serving line or via digital orders, choosing from fresh ingredients that are assembled into bowls, burritos, or tacos. The company distinguishes itself with a large restaurant network, a high share of digital sales, and a streamlined assembly-line service that emphasizes consistency and efficiency, along with a focus on food traceability and sustainable sourcing. Its goal is to provide high-quality, customizable Mexican meals quickly at scale while expanding digital ordering and maintaining responsible sourcing across its supply chain.

Company size
10,001+
Company stage
IPO
Headquarters
Newport Beach, CA
Founded
1993

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