Demand Generation Manager - Startups

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

APAC Demand Generation is a team of marketers and channel specialists that builds strategies to engage prospects and customers, generate demand for Stripe’s prioritized solutions, and contribute measurable business impact. The team partners closely with global and regional Campaigns, Product Marketing, Field Marketing, Performance Marketing, Lifecycle Marketing, Sales Development, Sales, and Marketing Operations. Its work spans APAC markets, customer segments, and stages of the customer lifecycle.

What you’ll do

Stripe works with startups from their earliest days through global scale. The APAC startup ecosystem is diverse and fast-moving, with founders building for multiple markets, adopting new business models, and making foundational financial-infrastructure decisions earlier than ever.

The Demand Generation Manager, Startups, APAC will be the day-to-day demand generation lead for the Startup segment in the region. This person will translate global Startup priorities into an integrated APAC plan, build regionally relevant programs, and independently lead cross-functional execution across channels and markets. The role will connect regional market insight with global strategy and use data to improve how Stripe reaches, engages, and converts startups across their growth journey.

This role reports to the APAC Platforms and Startups Demand Generation lead.

Responsibilities

• Develop and execute an integrated, multi-channel demand generation plan for startups across APAC, aligned with regional business priorities and global Startup strategy.

• Translate global campaigns into relevant regional programs, identifying where messaging, audience strategy, content, channel mix, or execution should be adapted for APAC markets.

• Lead cross-channel programs spanning paid media, lifecycle and email, content distribution, online and in-person events, field marketing, partner and ecosystem channels, and Sales Development follow-up.

• Own the day-to-day performance of the APAC Startup campaign portfolio, using funnel and campaign data to identify opportunities, diagnose gaps, recommend changes, and improve results.

• Partner with regional Sales and Sales Development teams to align priorities, strengthen lead follow-up, and connect marketing activity to pipeline and activation outcomes.

• Build strong working relationships with global Campaigns, Startup Marketing, Product Marketing, Performance Marketing, Lifecycle Marketing, Field Marketing, Startup Partnerships, and Marketing Operations.

• Represent APAC market needs and customer insights in global planning, and share regional results, learnings, and repeatable practices with global and regional partners.

• Develop programs that engage founders and startup decision-makers at different stages, from company formation and early product adoption through expansion and global growth.

• Work with campaign operations and instrumentation partners to establish clear measurement plans, maintain campaign hygiene, and ensure programs can be evaluated accurately.

• Independently manage multiple complex, cross-functional workstreams, setting clear goals, timelines, responsibilities, and dependencies while proactively resolving risks and blockers.

• Design and run experiments that improve audience engagement, conversion, channel effectiveness, and program scalability.

Who you are

The successful candidate is an experienced demand generation marketer who combines strategic thinking with strong execution. This person is comfortable operating independently, leading through influence, and bringing structure to ambiguous problems. They understand how to build integrated programs across markets and channels and can turn performance data and customer insight into clear action.

Minimum requirements

• 8+ year experience developing and executing B2B demand generation, growth marketing, or integrated marketing programs in the technology industry.

• Experience owning multi-channel campaigns across multiple APAC markets, with a record of delivering measurable funnel, pipeline, activation, or revenue-related outcomes.

• Strong understanding of digital demand channels, including paid media, lifecycle and email marketing, content, online events, and lead management.

• Demonstrated ability to independently lead complex cross-functional programs, manage multiple workstreams, and anticipate and resolve execution risks.

• Strong analytical skills and experience defining KPIs, interpreting campaign and funnel performance, and translating findings into recommendations.

• Experience partnering closely with Sales and Sales Development teams on planning, execution, lead follow-up, and performance improvement.

• Excellent written and verbal communication skills, with the ability to align stakeholders across functions, markets, and levels of seniority.

• Strong judgment, curiosity, and a bias toward action in a fast-moving and evolving environment.

Preferred qualifications

• Experience marketing to startups, founders, developers, or fast-growing technology companies.

• Familiarity with the APAC startup ecosystem, including accelerators, venture capital firms, technology communities, or other founder channels.

• Experience in payments, financial technology, SaaS, financial infrastructure, or an adjacent industry.

• Experience regionalizing global campaigns and balancing global consistency with meaningful local-market adaptation.

• Knowledge of account-based marketing, partner marketing, marketing automation, experimentation, and performance optimization.

• Experience working in a highly matrixed global organization.