F

FullStory

Digital experience analytics platform optimizing UX

Sales Development Representative

Full-Time
$50k - $55k+ Monthly productivity stipend
Entry
Atlanta, GA, USA
HybridTwo to three in-office days per week; candidates must live within commuting distance of Atlanta.
Sales & Account ManagementSales Development Representative

About the job

Requirements
  • You've sold something where the results were yours, such as door-to-door, phone sales, retail, events, or an SDR internship.
  • You've done high-volume cold outreach, by phone or in person, to people who weren't expecting you.
  • You've worked against a number, such as dials, sales, or a quota, and can show how you tracked against it.
  • You've worked somewhere that changed fast, such as new targets, processes, or team structure, and adapted without waiting for direction.
  • You've used an AI tool like Claude to build something or cut real time out of a workflow.
Responsibilities
  • Build a qualified pipeline for the Enterprise and Strategic sales teams through outbound prospecting.
  • Book six qualified opportunities a month, mostly through outbound; inbound leads alone will not meet quota.
  • Prospect into a shared pool of enterprise and strategic accounts.
  • Cold call buyers and respond to their objections.
  • Research accounts and prospects in Salesforce, ZoomInfo, and Sales Navigator, and add them to Outreach so each call has relevant context.
  • Use AI tools to research accounts, prepare calls, and reduce repetitive work.
  • Spend in-office days in Atlanta alongside sales leaders.
  • Consistently hit target by booking qualified meetings each month, mostly from self-sourced outbound, and run the work week without daily direction.
  • Use AI naturally in prospecting and seek new ways to work more effectively.
  • Share effective messaging, lead a call review, or help other reps streamline workflows.
  • Open doors at difficult accounts through persistent outbound and build a track record of beating the number.

About the company

F

FullStory

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FullStory provides a digital experience analytics platform that helps businesses understand how users interact with websites and mobile apps. It records user sessions and events, then analyzes this data to reveal where users run into issues, where flows break, and what changes can improve usability. The product works by capturing user interactions, reconstructing sessions, and presenting findings through dashboards, funnels, and search and segmentation tools, often with a focus on session replay to pinpoint problems. It follows a Software-as-a-Service model with tiered pricing and a free trial, serving a wide range of industries from e-commerce to finance and travel, allowing customers to scale from small teams to large enterprises. FullStory’s goal is to enable better online experiences and higher conversions by turning raw interaction data into actionable insights.

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$195.2M

Headquarters

Atlanta, Georgia

Founded

2014

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Simplify's Take

What believers are saying

  • September 2026 H1 FY27 multi-product ARR grew over 100% year over year.
  • July 2026 MCP tool calls doubled monthly; weekly usage jumped 10x in Q2.
  • March 2026 customer wins included Jaguar Land Rover, a 10.8% conversion lift at a bank.

What critics are saying

  • August 2026 Evanston sued over $10.4 million defense invoices and session-replay privacy claims.
  • Since 2020, at least thirty class actions target Fullstory and customers over wiretapping allegations.
  • If courts restrict session replay, Fullstory loses core data capture and collapses its product economics.

What makes FullStory unique

  • Fullstory's July 2026 Agentic Session Review targets Claude Code, Cursor, Codex, and Devin.
  • February 2026 Guides and Surveys unifies session replay, in-app guidance, and contextual surveys.
  • September 2026 Snowflake, Anthropic, OpenAI, and Google Gemini integrations widen distribution.

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Benefits

  • Access 6 subsidized sessions with a coach per year
  • 99% of health insurance premiums covered; 75% for dependents
  • Annual learning subsidy
  • Fully distributed workforce
  • Generous parental leave policy
  • 10 days of company holidays
  • Unlimited time off
  • 401(k) with a $2 to $1 match

Growth & Insights and Company News

6 month growth

2%

1 year growth

3%

2 year growth

2%
TheTechGossip
Sep 30th, 2026
Fullstory reports triple-digit multi-product ARR growth as enterprises expand AI adoption.

Fullstory reports triple-digit multi-product ARR growth as enterprises expand AI adoption. Read Time: 3 Minute, 42 Second Digital experience intelligence company reports more than 100% year-over-year growth in multi-product ARR, alongside new AI tools and expanded partnerships Fullstory has reported strong first-half FY27 momentum, with multi-product annual recurring revenue (ARR) growing more than 100% year over year as large enterprises expand their use of the company's behavioral intelligence and AI capabilities. The company said its largest customer segment has continued to deliver double-digit growth, with new business across retail, financial services, technology and hospitality. Several Fortune 100 brands were among the customers added or expanded during the first half of the fiscal year. Fullstory attributed the growth in part to increased adoption of its AI products, including Fullstory MCP, StoryAI Agents and Agentic Session Review. AI products drive platform expansion. Fullstory has expanded its product portfolio around the use of behavioral data by AI systems. Fullstory MCP connects AI tools including Claude, ChatGPT and Gemini with live behavioral context, allowing teams to investigate user sessions and identify potential sources of friction. The company said weekly MCP tool calls increased tenfold in Q2, while call volume has more than doubled each month since launch. StoryAI Agents are designed to identify and prioritize user experience issues automatically, reducing the need for teams to manually retrieve and analyze behavioral data. The company has also expanded Workflow Intelligence, which uses browser-based data capture to analyze internal processes, identify potential automation opportunities and measure time and effort savings. Agentic Session Review targets AI development workflows. In July 2026, Fullstory introduced Agentic Session Review (ASR), a capability designed specifically for AI coding agents rather than human users manually reviewing session recordings. The technology enables agents such as Claude Code, Cursor, Codex and Devin to access production sessions from a terminal, analyze structured event data and investigate specific points in a user journey. Fullstory has also introduced purpose-built MCP tools that allow agents to open, zoom into and compare session data. Integrations with platforms including Sentry, Datadog, Segment, LangSmith, Intercom, Linear and LaunchDarkly can provide a direct path from an identified issue to the behavioral session associated with it. Customer results across industries. Fullstory highlighted several customer examples demonstrating how organizations are applying behavioral intelligence to digital experience optimization. Jaguar Land Rover used Fullstory data to identify friction in its mobile experience and redesigned parts of its customer journey. The company said the changes contributed to an increase in its mobile app rating from 1.2 stars to 4.8 stars. An international hospitality company identified what Fullstory described as $17 million in digital friction during its first three months using StoryAI Opportunities. The organization also discovered that 12% of search-page traffic was generated by bots and introduced automated filtering. Platform usage subsequently expanded to more than 320 active users. A Fortune 500 financial institution used behavioral data to analyze its online banking enrollment process, reporting a 10.8% increase in conversion rates. The organization also identified a loan conversion module with insufficient expected ROI and avoided a planned $1 million investment after analyzing its performance. Expanding AI and cloud partnerships. Fullstory has continued to expand its presence across major cloud and AI ecosystems. In July, the company became a Snowflake Select Partner, allowing customers to transact its behavioral intelligence solutions through the Snowflake Marketplace. Fullstory also became available through the Anthropic Marketplace, OpenAI Directory, Cursor Marketplace and Google Gemini Enterprise. The company was additionally named Technology Partner of the Year by Intercom, now Fin, in February 2026 for its integration of session insights with Intercom's AI-powered customer engagement technology. Fullstory's partner awards also recognized Fin as Technology Partner of the Year, Snowflake as Cloud Partner of the Year, NTT Data as Rising Star Partner of the Year and LeanConvert as Global Solution Partner of the Year. Continued market recognition. Fullstory said its technology has also received mentions from analyst firms including Gartner, with references in research covering areas such as product analytics, user experience and emerging technology trends. Scott Voigt, Co-founder and CEO of Fullstory, said the company's growth reflects increasing demand for high-quality behavioral data as enterprises deploy agentic AI systems. The company is positioning its platform as a behavioral data layer that can provide structured user context to AI and enterprise technology platforms, with the broader goal of enabling organizations to move from analyzing digital experiences to using AI to identify and address issues proactively.

Permira
Jul 10th, 2026
FullStory Secures $100 Million Investment at $1.8 Billion Valuation to Accelerate Global Growth

Strategic investment, led by Permira, will fuel international expansion and advance DXI across digital products, websites and mobile applications.

Associated Press
Jun 16th, 2026
Fullstory launches three AI-powered solutions for digital experience intelligence

Fullstory, a behavioural data company, has launched three new AI-powered solutions: Model Context Protocol (MCP), StoryAI Agents, and Workflow Intelligence. The products aim to help companies understand customer and employee activity and respond to friction points more effectively. Fullstory MCP integrates behavioural data directly into AI tools like Claude and ChatGPT, eliminating manual data exports. StoryAI Agents automate analytics workflows by proactively identifying and prioritising user experience issues. Workflow Intelligence provides visibility into internal processes, helping identify automation opportunities and measure technology investment effectiveness. The solutions leverage browser-based data capture to provide organisations with detailed insights across applications and teams, enabling faster decision-making and improved operational efficiency.

MarTech Cube
Mar 23rd, 2026
Fullstory drives growth, AI innovation with record momentum.

Fullstory drives growth, AI innovation with record momentum. Search. Fullstory, a leading behavioral data company, today announced significant company acceleration and major product innovations in the second half of its fiscal year. This period was marked by the fastest overall growth in three years, driven by continued upmarket expansion and multi-product traction. Considerable advancements in AI capabilities within its intelligent experience platform have made Fullstory's AI offering, StoryAI, the fastest-growing expansion offering in the company's history. Accelerating Growth and Strategic Expansion Fullstory achieved its fastest growth in three years, with its upmarket business continuing to outpace overall company growth, underscoring its value to large enterprises. The company also expanded its platform capabilities and global reach with the strategic acquisition of Usetiful in November 2025. Product Innovation: The Power of StoryAI StoryAI has emerged as a major catalyst for customer efficiency and company growth, making it Fullstory's highest-performing new product in history. * StoryAI Efficiency: Customers leveraging StoryAI Summaries are actioning insights an average of 3.8x faster than non-AI users. This efficiency gap allows users to find the signal faster by skipping the noise. * Rapid Adoption: StoryAI saw the highest adoption of any Fullstory product after its core Analytics offering, with over 50% of new accounts in Q4 adding the capability. It is also the fastest-growing expansion add-on in company history, expanding 8x over the last 3 quarters. * Enhanced Capabilities: Fullstory continued to invest in AI with the introduction of StoryAI Premium, which features new capabilities such as Opportunities and Ask StoryAI. Intelligent Experience Platform Expansion * Guides and Surveys: The launch of Guides and Surveys was announced on February 19, following strong early momentum, and generating significant demand even before launch. Unlike some of its competitors, Fullstory's granular behavioral data helps customers be more targeted and intentional with in-app guidance and user surveys than generic or even metadata-based logic. Customer Successes Leading brands worldwide deepened their reliance on Fullstory to drive business results, with new customer success stories highlighting significant ROI: * TBC Bank and WorldRemit boosted conversion rates, built trust, and accelerated innovation. * Yankee Candle and CXperts leveraged behavioral data to drive results. * Caesars Sportsbook and Casino supercharged their customer experience, and Fanatics Betting & Gaming transformed product development with StoryAI Summaries. The company also added and showcased major logos, including PepsiCo, The Farmers Dog, Shopify, Mastercard, BNY, and Kogan. Strategic Partnerships and Industry Recognition Fullstory solidified its ecosystem position through key partnerships and industry accolades: * Partnership Wins: Fullstory was named Intercom's Tech Partner of the Year, announced integrations with Databricks and Optimizely Opal, and signed a new partner agreement with Braze. * Industry Accolades: For the fifth year in a row, Fullstory was named to the Inc. 5000. The company was also referenced in multiple key Gartner reports throughout the period, including: * Augment UX Design With AI to Accelerate Product Delivery * Competitive Landscape: Product Analytics * Market Guide for Digital Adoption Platforms * Where to Find Data to Inform Customer Experience Personas and Journey Maps "StoryAI went from zero to our fastest-growing expansion product ever because it solves a real problem: enterprises are drowning in noise," said Scott Voigt, CEO of Fullstory. "When you can cut triage time by 3.8x using verified behavioral data instead of guesswork, teams don't hesitate. Behavioral data is the only foundation that actually holds." For strategic B2B insights and industry intelligence, follow Marketing News

Associated Press
Mar 18th, 2026
Fullstory's AI product StoryAI drives 3.8x faster insights as company posts fastest growth in three years

Fullstory, a behavioral data company, reported its fastest growth in three years during the second half of its fiscal year, driven by upmarket expansion and AI innovation. The company's AI offering, StoryAI, became its fastest-growing expansion product in history, with over 50% of new accounts in Q4 adopting the capability. Customers using StoryAI Summaries action insights 3.8 times faster than non-AI users. The company expanded its platform with the November 2025 acquisition of Usetiful and launched new Guides and Surveys capabilities in February. Fullstory added major clients including PepsiCo, Shopify, and Mastercard, and was named Intercom's Tech Partner of the Year. The Atlanta-based company also earned recognition in multiple Gartner reports and made the Inc. 5000 list for the fifth consecutive year.