Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

Who we are looking for

We are looking for a strategic and highly organized Marketing Analyst to drive the communication and content vision for some clients. The ideal candidate is a proactive, data-informed creative with a strong background in multi-channel campaign management and audience segmentation. If you thrive in a fast-paced environment and love collaborating with cross-functional teams to bring impactful, user-centric campaigns to life, we want you on our team.

What you’ll do

Lead and execute the overall content strategy.
Plan, manage, and execute commercial, promotional, and loyalty campaigns, ensuring all initiatives are perfectly aligned with overarching business goals.
Oversee end-to-end content management across a wide variety of channels, including email marketing, push notifications, mobile apps, home banking platforms, OOH (out-of-home), and in-branch materials.
Define and implement smart segmentation and personalization strategies tailored to customer behavior, preferences, and lifecycle stages.
Build and manage campaign content calendars, coordinating seamlessly with Marketing, Design, Technology, Product, and Data teams for successful launches.

What you’ll need

Proven experience in Marketing Analyst, Digital Marketing, ideally within an agency or fast-paced environment.
Strong expertise in multi-channel marketing and content distribution (Email, Push, In-App, OOH, etc.).
A solid understanding of audience segmentation, customer lifecycles, and personalized communication strategies.
Exceptional organizational and project management skills to juggle multiple campaign calendars and deadlines simultaneously.
A collaborative, team-player mindset with the ability to communicate effectively across Tech, Design, Product, and Data departments.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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VML

Marketing Analyst - Jr/Ssr

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Who We Are

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VML

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