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TRM Labs

Blockchain analytics for financial crime

Head of Growth - Talent Audiences

Growth MarketingUpdated on Nov 12
Full-timeRemote in USA

About the Job

Requirements

  • The role requires 3–6 years of experience in growth marketing, community marketing, employer brand, events, or a related field.
  • The candidate must have experience executing campaigns across social, community, event, or partnership channels.
  • The candidate must have strong project management skills and be able to manage multiple initiatives from planning through execution.
  • The candidate must have experience supporting events, sponsorships, meetups, or community programs.
  • The candidate must be familiar with paid social and digital distribution, particularly LinkedIn.
  • The candidate must have strong written communication skills and an eye for adapting content across different channels.
  • The candidate must be comfortable using data to evaluate performance and improve campaigns.
  • The candidate must demonstrate high ownership and resourcefulness and be able to move quickly in a high-growth environment.
  • The candidate must be able to overlap with EST business hours for at least four hours.
  • The candidate is expected to use AI to accelerate workflows, structure and solve problems, improve output quality, and increase speed and leverage; applied AI fluency will be evaluated during interviews.

Responsibilities

  • Own TRM’s talent brand and acquisition strategy end to end by designing and running multi-channel campaigns from awareness through applicants for priority talent segments.
  • Decide investment across organic and paid social, events, partnerships, and community channels, and build the plan, budget, and sequencing that connect the channels into one system.
  • Set the strategy for how third-party and owned events, including conferences, meetups, panels, and virtual programs, advance talent KPIs; determine which opportunities to pursue, define each event’s role, and adjust the mix based on results.
  • Partner with Talent and Marketing to shape content, stories, and voices that build credibility with priority talent, and direct how they are adapted for each channel and format.
  • Build and steward relationships with technical communities, professional networks, universities, and other talent partners, and use those relationships to shape where and how TRM engages.
  • Own paid budgets and sponsorships across LinkedIn, newsletters, and technical communities, and determine what merits continued investment.
  • Define success measures, track campaign performance, community engagement, and talent pipeline influence, and use results to reallocate effort and sharpen strategy.
  • Identify, test, and scale new channels and programs that expand TRM’s reach with priority talent segments.
  • Partner with Marketing, Recruiting, and Leadership as a bridge between TRM’s voice and the talent market.
  • Review performance within one week and adjust campaigns; prioritize efforts that drive measurable reach and talent pipeline outcomes.

Desired Qualifications

  • Experience engaging engineering or technical audiences is a strong plus.

About the Company

TRM Labs

Blockchain analytics for financial crime

TRM Labs provides blockchain intelligence tools for financial institutions, crypto businesses, and government agencies to detect and investigate crypto-related financial crime and fraud. It analyzes blockchain activity using data engineering, data science, and threat intelligence to surface risk signals, enable investigations, and support compliance workflows. Its products combine on-chain and off-chain data, risk scoring, and case management through subscription services and customized solutions. Compared to others, TRM Labs serves a diverse client base (banks, exchanges, regulators) and emphasizes end-to-end investigative capabilities and tailored risk insights rather than generic analytics. The company’s goal is to improve the security and integrity of the global financial system by reducing illicit activity in the crypto space.

Company size
201-500
Company stage
Series C
Total funding
$220M
Headquarters
San Francisco, CA
Founded
2018

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