Senior Manager - Field & Partner Marketing

The opportunity

Vectra AI is looking for a Senior Manager, Field & Partner Marketing to own marketing strategy and execution across the Americas. This is a remote role based in the U.S.

You will shape the regional marketing approach, work closely with sales and channel leaders, and build programs that create qualified pipeline, accelerate opportunities and grow customer relationships. You will have the support of global marketing specialists and the opportunity to influence where and how we invest across the region.

This is a hands-on player-coach role. You will personally own and deliver programs alongside your direct report, while setting direction, managing the regional budget and developing your team. It requires someone who can make sound strategic decisions and carry them through to delivery.

We are looking for someone who already uses AI confidently in their day-to-day work. You should bring practical experience using it to improve research, analysis, planning and program delivery, with the judgment to evaluate outputs and turn them into effective action.

What you will do

Own regional strategy and investment

• Build and deliver an Americas field and partner marketing plan aligned with sales priorities, target accounts and revenue objectives.

• Use pipeline gaps, account coverage, opportunity data and sales insight to decide where marketing can have the greatest impact.

• Make clear choices about audiences, programs and investment, balancing commercial potential with budget and team capacity.

• Own the regional marketing budget and adjust investment as performance and priorities change.

Personally deliver integrated programs

• Own programs from audience selection and briefing through execution, follow-up and measurement.

• Deliver a relevant mix of executive engagement, technical workshops, sponsored events, webinars, targeted account and industry programs, and customer activity.

• Connect individual activities into sustained programs with a clear message, offer and next step for the buyer.

• Work with Sales, Account Development Reps (ADRs) and sales engineers to engage priority accounts, secure relevant meetings and help progress opportunities.

• Activate customer programs that support expansion, advocacy and stronger relationships.

Build programs with priority partners

• Partner with channel sales and selected partners to identify joint opportunities and build focused co-marketing plans.

• Define the joint value proposition, audience, funding, responsibilities and follow-up ownership for each program.

• Use partner relationships to reach priority buyers, engage shared target accounts and develop joint pipeline.

• Work with Global Partner Programs to activate shared initiatives regionally and scale approaches that perform well.

Align regional and global teams

• Act as a trusted marketing partner to Americas sales leaders, bringing recommendations, challenging assumptions constructively and agreeing on priorities.

• Own regional activation, drawing on the messaging, content, scalable programs and always-on digital activity provided by Global Campaigns.

• Identify what to reuse, what to adapt and where additional regional programs or targeted investment will add value, partnering with Global Campaigns and Digital on execution.

• Bring regional buyer insight, sales feedback and performance evidence into global planning.

• Coordinate with Product Marketing, Digital, Creative, PR and Marketing Operations, with clear briefs, dependencies and ownership.

• Establish agreed-upon handoffs between Marketing, Sales, ADRs and partners so engaged accounts and contacts receive timely, relevant follow-up.

Develop the team and improve how we work

• Manage and coach one direct report, setting clear priorities, sharing program ownership and supporting their development.

• Personally lead and deliver key programs while keeping the wider regional plan on track.

• Build reusable AI workflows and templates that help the team work faster and improve consistency, sharing effective approaches across regions.

• Measure success through qualified pipeline, opportunity progression and customer growth, using engagement data to understand and improve performance.

• Give sales and marketing leadership clear updates on results, risks, lessons and recommended changes.

What you will bring

• A track record of owning a regional marketing plan and budget within B2B enterprise technology.

• Strong hands-on experience delivering integrated field and partner programs with measurable commercial results.

• Practical fluency with AI tools, with concrete examples of how you use them regularly to improve research, analysis, content development and program execution.

• The ability to diagnose pipeline needs, prioritize investment and translate strategy into practical execution.

• Experience influencing senior sales and channel stakeholders, including making and defending difficult prioritization decisions.

• Experience managing and developing people while retaining substantial program delivery responsibilities.

• A practical understanding of enterprise buying journeys, account-based marketing and partner-led sales.

• Experience working with central marketing teams and making effective use of shared programs, content and specialist resources.

• Confidence using Salesforce, HubSpot or comparable platforms to assess performance and guide decisions.

• Strong communication, program management and budget management skills.

• Willingness to travel across the Americas for programs, partner engagement and team collaboration.

• Cybersecurity experience and experience supporting multiple markets across the Americas are desirable.

What success looks like

You will build a focused regional plan that Sales and partners understand and support. Investment will address clear commercial priorities, programs will engage relevant accounts and buyers, and follow-up will have named owners and agreed-upon next steps.

Your work will demonstrate a measurable contribution to qualified pipeline, opportunity progression and customer growth. Your direct report will have clear ownership and opportunities to develop, while you remain actively involved in delivery.

Vectra Total Rewards 123800 - 208100 USD