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LiveRamp

Identity platform enabling people-based marketing

Director Product - Marketplaces

Technical Product ManagementConfirmed live in the last 24 hours
Full-timeSan Francisco, CA, USA$192k - $283k /yr

About the Job

Requirements

  • You have 10+ years of product management experience, including ownership of strategy, roadmaps, prioritization, and end-to-end product delivery.
  • You have experience building or scaling data products, marketplaces, advertising technology, marketing technology, enterprise software, platforms, or related products.
  • You thrive in a complex, evolving environment where you influence without authority and translate complex problems into clear product strategies, requirements, and measurable outcomes.
  • You absorb complexity and can translate it to simplicity.
  • You have experience partnering effectively with Engineering, Design, Sales, Marketing, Legal, Privacy, and Operations.
  • You use data, research, experimentation, and customer feedback to make product decisions and evaluate results.
  • You can communicate clearly with technical and non-technical audiences, including executive stakeholders.
  • You can manage multiple priorities, make tradeoffs, and maintain focus in a complex, cross-functional environment.
  • You understand privacy, data governance, security, compliance, and responsible data use.
  • You demonstrate inclusive leadership and create an environment in which team members can do their best work.
  • You have experience working with data platforms, with familiarity in data onboarding, taxonomy, segmentation, activation, APIs, cloud platforms, or data interoperability.
  • You have experience launching 0-to-1 products across multiple customer segments, geographies, or regulatory environments.
  • You have strong self-serve capabilities in querying data and leveraging AI for productivity and prototyping.

Responsibilities

  • Define and execute the product strategy and roadmap for LiveRamp’s Data Marketplace, aligned to company objectives and customer needs.
  • Lead product discovery to identify opportunities that improve data quality, discoverability, packaging, activation, measurement, and monetization.
  • Translate customer, partner, commercial, and market insights into clear product requirements, priorities, and measurable outcomes.
  • Establish and communicate product goals, success metrics, delivery milestones, and decision frameworks across stakeholders.
  • Partner with Engineering, Data Science, Design, Sales, Marketing, Legal, Privacy, and Operations to deliver products that are scalable, intuitive, commercially viable, and privacy-conscious.
  • Use quantitative and qualitative analysis to evaluate product performance, adoption, retention, revenue contribution, customer satisfaction, and operational efficiency.
  • Lead cross-functional planning and execution from concept through launch, including experimentation, beta programs, enablement, and post-launch optimization.
  • Develop strategies to expand the marketplace ecosystem by improving supplier and buyer experiences and enabling trusted data collaboration across LiveRamp’s network.
  • Identify and address risks related to data governance, privacy, compliance, quality, transparency, and platform scalability.
  • Communicate product strategy, progress, tradeoffs, and results to executives and cross-functional stakeholders.
  • Develop a deep understanding of LiveRamp and its components, the Marketplace Ecosystem, and establish connections with engineering and commercial counterparts within the first three months.
  • Establish a prioritized roadmap, baseline key metrics, deepen relationships with customers and data partners, and align the team around near-term opportunities within the first six months.
  • Deliver meaningful product improvements that increase marketplace adoption, data usage, customer value, and operational effectiveness within 12 months.
  • Scale a differentiated marketplace experience and demonstrate sustained impact through measurable growth, stronger partner engagement, and improved customer outcomes within 18 months.
  • Lead the product management function responsible for advancing LiveRamp’s Data Marketplace.
  • Advance customer discovery and activation of trusted third-party data, help data partners package and monetize offerings, and improve the systems and experiences that support marketplace growth.
  • Address problems across data quality, taxonomy, catalog and audience discovery, pricing and packaging, ingestion and activation workflows, measurement, partner integrations, governance, and operational scale.

Desired Qualifications

  • Experience with data marketplaces, identity, audience products, data monetization, clean rooms, measurement, or data collaboration platforms.
  • Experience working with third-party data providers, publishers, advertisers, retailers, agencies, technology platforms, or other ecosystem partners.
  • Experience scaling 1-to-N products across complex multi-stakeholder environments.
  • Experience defining marketplace economics, pricing, packaging, commercial models, or partner incentives.
  • Knowledge of privacy-enhancing technologies and evolving privacy, identity, and addressability requirements.

About the Company

LiveRamp

Identity platform enabling people-based marketing

LiveRamp provides an identity platform used by brands and their partners to connect people, data, and devices across both digital and physical spaces for more precise marketing. Its core product handles data onboarding, identity resolution, and data connectivity, helping customers unify fragmented data from multiple sources through a subscription-based platform. The system links various identifiers to create a people-based marketing graph, enabling targeted campaigns while emphasizing privacy and safe data use, and it integrates with a wide ecosystem of technology partners. This combination sets LiveRamp apart from competitors by prioritizing trusted identity with strong privacy controls and broad partner integrations. The company's goal is to help businesses deliver personalized customer experiences by connecting data in a privacy-conscious, scalable way.

Company size
1,001-5,000
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2011

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