LATAM Sales & Business Development Manager

Job Description

Responsible for driving sales growth, account management, and business development across key Latin American markets, including Chile and Peru. Manage and strengthen relationships with existing distributors, retailers, and strategic partners to achieve sales objectives and expand Cricut's market presence. Identify, develop, and onboard new distributors, retailers, and commercial partners to accelerate regional expansion and unlock new business opportunities. Oversee sales performance, inventory planning, product availability, and sell-in/sell-out execution to ensure sustainable growth. Collaborate closely with Sales, Marketing, and Operations teams to develop commercial strategies, execute promotional initiatives, and maximize business performance across the assigned territories.

Major Activities

• Communicate with the Sales, Merchandising, and Operations teams to ensure the accurate and timely ordering and transfer of goods to retail partner stores, distribution centers, and eCommerce channels (.com).
• Partner with the Order Management and EDI teams to ensure purchase orders are processed accurately and on time.
• Analysis: Collaborate with the Sales team to support promotional activities, and provide sales and inventory analyses to manage discontinued products, minimize markdowns, and maintain service level goals.
• Cross-Functional Communication: Partner with demand planners, wholesale management, sales, merchandising, operations, and product teams to address inventory-related issues and provide actionable solutions.
• Order Management: Work closely with the Cricut order processing team to ensure customer purchase orders are executed according to supply chain requirements. Manage and minimize customer chargebacks related to supply chain issues.
• Inventory Management: Collaborate with the Sales Director, Sales Support, and Inventory Management teams to review and analyze inventory levels of planogram (POG) merchandise.
• Buying Team Integration: Actively engage with all buying team members to foster a positive, proactive, and collaborative working environment.

Merchandising

• Work closely with sales, sales support, and inventory management teams to ensure inventory levels both support financial objectives and meet in-stock goals.
• Maintain proper setup and continued SKU maintenance/review of item and vendor parameters in the Automatic Replenishment system.
• Ensure timely and accurate orders and transfers for POG merchandise categories to both stores and distribution centers.
• Develop and implement necessary unique replenishment tactics for on-trend or highly seasonal categories/items.
• Support efforts to revive or exit troubled or down-trending categories.

Analysis

• Partner with Demand Planners, Sales, and planning teams to review inventory for upcoming sets, as well as exiting and new products.
• Monitor and evaluate weekly sales-in and sales-out trends.
• Create/manage sell-through forecasts by product line for Quarter +2 for Mercado Libre 1P and authorized 3P marketplace sellers.
• Provide data to the planning team to monitor future inventory receipts versus the financial plan.
• Review data with sales/channel teams on key items to ensure support of sales during peak season and promotional opportunities.

Documentation

• Maintain appropriate documentation of changes made to replenishment parameters to allow thorough review of the impact and success of those changes.
• Provide weekly updates on the status of key inventory issues.
• Provide updates on key inventory metrics versus goals.

Communication

• Build and maintain positive working relationships with Sales, Marketing, Operations, and all cross-functional teams.
• Proactively communicate any SBA inventory issues with Sales/Sales Support to allow for the best resolution.
• Communicate with retail partners on any issues impacting support of POG products for features or promotions.
• Manage vendor performance through appropriate communication involving sales/merchant teams and all inventory managers as necessary.

Systems Usage

• Demonstrate a working knowledge of Mercado Libre Fulfillment, Excel, and Power BI.

Performance Measures

• Support sales goals/budget.
• Support gross margin/contribution margin objectives.
• Reduce overstock and increase inventory productivity.
• Ensure inventory levels support the achievement of financial objectives.

Metrics Utilized

• Fill rate
• In-stocks
• Inventory turns; stock-to-sales ratios
• Meeting forecasted financial results for approved projects
• Chargebacks and disputes as a percentage of sales
• On-time PO accuracy

Qualifications

• Minimum level of formal education: BS in Business, Finance, Retail, or related field (or equivalent experience).
• Area of study: Business preferred.
• Experience with: Mercado Libre, Falabella, Ripley, Paris, Tai Loy, PriceSmart, or other major retail and eCommerce platforms in Chile and Peru.
• Special certification or technical skills: Advanced proficiency in MS Excel/Access.
• Minimum years of experience required: 3–5 years of replenishment experience.
• Type of experience the job requires: Replenishment experience required.
• Bilingual in English and Spanish, with strong communication skills in both languages.

Other Skills and Attributes

• Strong analytical and problem-solving skills.
• Detail-oriented with excellent organizational abilities.
• Effective communicator across teams and functions.
• Self-starter with a proactive, "go-getter" mindset.
• Strong time management and prioritization skills.
• Confident decision-maker with sound judgment.

Additional Information