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Caterpillar

Makes heavy machinery, engines and gas turbines

Marketing Communications Consultant

Brand & Creative MarketingPosted on Nov 9
Full-time

About the Job

Requirements

  • Knowledge of customer-focused practices and the ability to use customer needs and satisfaction to create customized solutions.
  • Knowledge of collaborative techniques and the ability to work constructively with varied individuals and groups.
  • Knowledge of approaches, tools, and techniques that promote creative thinking and the ability to apply them in business situations.
  • Understanding of effective communication concepts, tools, and techniques, and the ability to transmit, receive, and interpret ideas, information, and needs effectively.
  • Knowledge of relationship management techniques and the ability to establish and maintain working relationships with clients, vendors, and peers.
  • Knowledge of promotional and marketing communications techniques and the ability to combine marketing channels and tools to communicate messages to the market.

Responsibilities

  • Lead the development and execution of the Rental Power marketing campaign, establishing creative direction, messaging approach, and communications plans.
  • Work with subject matter experts to understand business expectations and formulate content plans, partnering with internal and external teams to execute them.
  • Create and oversee internal and external communications materials across multiple channels, ensuring consistency with the Caterpillar and Electric Power brand voice.
  • Monitor and evaluate marketing performance using analytics, customer insights, and business results to optimize campaigns and measure impact.
  • Develop and deliver relevant, timely, and engaging dealer communications for the global dealer network.
  • Develop and manage influencer marketing initiatives to amplify brand reach, strengthen credibility, and connect with priority audiences.
  • Oversee email nurture campaign development and execution, providing strategic guidance on audience segmentation, content planning, creative direction, messaging practices, and performance optimization.

Desired Qualifications

  • At least 2 years of experience in marketing or field-based roles.
  • Experience developing thought leadership content.
  • Demonstrated ability to use promotional and marketing techniques to drive outcomes.
  • Experience with project planning and budget management.

About the Company

Caterpillar

Makes heavy machinery, engines and gas turbines

Caterpillar makes construction and mining machines, diesel and natural gas engines, industrial gas turbines and locomotives for contractors, mines, energy companies and data center builders. It is the world's largest maker of construction and mining equipment, and its yellow Cat bulldozers and excavators work in nearly every country. Customers buy or rent machines through independent Cat dealers, while its engines and turbines generate electricity and push natural gas through pipelines. Caterpillar earns money from equipment sales and from the parts and repairs that dealers supply over a machine's working life. It was formed in 1925 when California's Holt and Best tractor companies merged, and it is based in Irving, Texas.

Company size
10,001+
Company stage
IPO
Headquarters
Irving, TX
Founded
1925

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