Account Manager - Public Relations, B2B Technology

Account Managers on our B2B Technology team lead integrated communications programs that elevate some of the most innovative brands in enterprise technology. They manage client relationships and drive strategic initiatives across areas such as enterprise software, cloud, security, data, and AI.

In this role, Account Managers oversee multiple account teams, managing all aspects of strategic planning, media relations, content development, and client partnership. They serve as trusted advisors to clients, guiding communications programs that build awareness, strengthen credibility, and deliver measurable business impact.

Account Managers also play an important role in mentoring junior team members, contributing to new business efforts, and helping Highwire continue to define excellence in B2B technology PR and marketing.

Key Responsibilities

Media/Influencer Relations

• Develop and lead comprehensive media and analyst relations strategies for B2B technology clients across enterprise, cloud, security, AI, and fintech sectors.
• Cultivate strong relationships with key business, trade, and technology media outlets and industry influencers.
• Guide teams in building and maintaining media lists, identifying relevant opportunities, and crafting compelling story angles.
• Strategically use social media platforms to amplify earned media, engage key audiences, and enhance client visibility.
• Demonstrate experience measuring ROI and impact of media and influencer engagement programs.
• Identify opportunities for thought leadership through contributed content, speaking engagements, and analyst briefings.

Client Service/Management

• Serve as the day-to-day client contact, managing programs from kickoff through goal achievement.
• Develop strategic communications plans that drive awareness, credibility, and pipeline impact for B2B technology brands.
• Set ambitious yet achievable goals based on news generation, thought leadership, and sustained coverage.
• Provide proactive strategic counsel to clients, anticipating needs and managing through challenges or change.
• Lead client meetings, media training sessions, and message development workshops.
• Oversee budgets, staffing plans, and deliverables, ensuring quality and efficiency.
• Identify opportunities to expand account scope and grow client partnerships.

 Writing Proficiencies

• Develop and oversee the creation of core communications materials, including press releases, bylined articles, messaging frameworks, award submissions, and briefing books.
• Craft strategic, creative, and persuasive pitches that secure top-tier media coverage.
• Produce content that articulates complex B2B technology concepts into clear, compelling narratives for diverse audiences.
• Review and edit team materials to ensure excellence and consistency in tone, accuracy, and brand alignment.
• Communicate professionally, clearly, and proactively with clients and team members.

Agency Operations

• Manage 2+ direct reports, setting goals, providing feedback, and conducting performance reviews.
• Foster a collaborative and inclusive team environment that encourages creativity, accountability, and professional growth.
• Support new business initiatives by identifying prospective clients, contributing to pitch development, and participating in presentations.
• Represent Highwire at industry and networking events, building visibility and relationships in the B2B tech community.
• Model professionalism, enthusiasm, and respect in all client and colleague interactions.
• Contribute to Highwire’s thought leadership through blog posts, social media engagement, and internal initiatives.

Self Development

• Collaborate with senior leadership to establish and track quarterly growth goals.
• Demonstrate consistent initiative in driving projects forward and problem-solving independently.
• Actively seek opportunities for professional growth, skill development, and industry engagement.
• Stay current on B2B technology trends and innovations to bring fresh insights to client programs.
• Manage time effectively, meet deadlines consistently, and communicate proactively regarding project status.
• Attend industry and professional networking events to expand knowledge and connections.

Success Factors

• 5+ years of PR, communications, or marketing experience in an agency environment (required)
• Experience working with B2B technology clients (required) — including enterprise software, cloud, data, or AI
• Established relationships with business, trade, and technology media and analysts
• Proven ability to develop and lead integrated communications programs that deliver measurable business outcomes
• Exceptional writing, editing, and storytelling skills
• Strong project management and multitasking abilities across multiple client accounts
• Experience managing and mentoring junior staff
• Demonstrated success in building trusted client relationships and managing complex client dynamics
• Proactive, collaborative, and resourceful problem-solver with a passion for technology and innovation

The salary range for this position is $80,000 to $105,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. #LI-Hybrid