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Reacher

Automates creator discovery and management

Backend Software Engineer

Full-Time
$30k - $60k/yr
Mid, Senior
Remote in USA
Remote
Software EngineeringBackend Engineering

About the job

Requirements
  • Have 2–6 years of professional full-stack experience at a product-first company or FAANG-level environment, with Senior SDE ownership expected.
  • Be comfortable building features across the entire backend stack.
  • Have owned a meaningful product module, infrastructure refactor, or major feature launch end-to-end.
  • Be proficient with Claude Code, including its Interactive, Plan, Headless, Agent Teams, and Delegate modes.
  • Have a deep understanding of modern AI coding tools and use AI-driven workflows as the default approach to problem-solving.
  • Demonstrate systems thinking and architectural awareness, including directing AI to build, architecting, reviewing, and verifying outputs.
  • Have shipped meaningful projects in the last 90 days where AI coding tools were the primary development environment.
  • Have experience with Claude Code context engineering, including CLAUDE.md, custom commands, MCP integrations, and subagent coordination.
  • Be able to decompose complex engineering work into tasks suitable for AI assistance and judge when to use AI versus code directly.
  • Have experience verifying and reviewing AI-generated code for correctness, security, and maintainability.
  • Have backend skills in Python, FastAPI, and PostgreSQL.
  • Have system design and scalable architecture skills.
  • Have experience with GCP or cloud infrastructure.
  • Have API design skills, including REST or GraphQL.
  • Have skills in code reviews, documentation, and establishing conventions.
Responsibilities
  • Own product features end-to-end, including research, design, implementation, testing, and shipping.
  • Lead and shape engineering architecture by setting standards for code quality, testing, and development practices across the stack.
  • Mentor and guide other engineers in adopting AI-native workflows and establishing best practices and patterns.
  • Talk directly to customers and translate vague requirements into polished user experiences.
  • Design scalable backend systems using Python, FastAPI, PostgreSQL, and GCP.
  • Write clean, maintainable, and testable code with minimal oversight.
  • Drive architectural decisions and engineering processes that maximize AI-assisted development velocity.
Desired Qualifications
  • Experience building autonomous agents with the Claude Agent SDK or similar agentic frameworks, including multi-agent orchestration, MCP integrations, and production agent deployment.
  • Experience with AI image or video generation or manipulation, including Midjourney, Runway, Stable Diffusion, Sora, or integrating generation APIs into product workflows.
  • Experience building responsive UIs with React, TypeScript, Tailwind, or shadcn/ui.
  • Experience working at an early-stage startup or as a first or early engineering hire.
  • Experience building internal tooling, dashboards, or systems scaled to thousands of users.
  • Experience leading technical initiatives or mentoring junior engineers.
  • Experience building or maintaining design systems.
  • Interest in AI, e-commerce, or automation.
  • Experience shipping side projects or contributing to open-source.
  • Experience working directly with designers and contributing to design discussions.
  • Experience using product analytics tools such as Amplitude or Mixpanel for data-driven development.

About the company

Reacher provides an AI-powered influencer marketing platform that automates and scales affiliate programs for brands on TikTok Shop. It automates creator discovery, outreach, and management through a CRM, real-time dashboards, and automated Spark Ads, enabling brands to manage large numbers of creators without adding headcount. The platform includes email outreach to a creator database and access to an exclusive influencer network, with dynamic payout adjustments and an affiliate program that pays referrals. Reacher’s goal is to help brands grow GMV and affiliate revenue by efficiently coordinating large creator programs through AI-driven automation.

Company Size

11-50

Company Stage

Seed

Total Funding

$130K

Headquarters

San Francisco, California

Founded

2025

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Simplify's Take

What believers are saying

  • Reacher reached Gold ranking on the TikTok Shop App Store by July 2026.
  • Jerry Qian said Reacher serves 1,000+ brands and indexes 3.4 million creators.
  • API, MCP, contracts, cohort analysis, and image briefs expand usage and retention.

What critics are saying

  • TikTok can change app-store rankings or APIs, instantly shrinking Reacher distribution.
  • A 2025 seed round and small team leave Reacher exposed to copycats like agency software.
  • If TikTok Shop demand stalls in 2027, Reacher’s whole product becomes irrelevant.

What makes Reacher unique

  • YC Summer 2025 and TikTok Shop App Store Gold validate Reacher’s category focus.
  • Jerry Qian brings Meta and NASA experience; Bora Mutluoglu brings Palo Alto Networks.
  • Reacher automates creator discovery, outreach, contracts, samples, and payouts inside one workflow.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Remote Work Options
  • Paid Vacation
  • Paid Holidays
  • Hybrid Work Options
  • Stock Options
  • 401(k) Retirement Plan
  • 401(k) Company Match

Growth & Insights

Headcount

6 month growth

-9%

1 year growth

7%

2 year growth

16%