P

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

CPG Marketing Account Director

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in Colombia

About the Job

Requirements

  • At least 6 years of experience in CPG marketing, ideally with both direct-to-consumer and retail brand experience.
  • Understand Amazon's role in CPG growth strategy, including share of search, ASIN architecture, buy box, and sponsored versus organic balance.
  • Be familiar with retailer relationships and how partners such as Target, Ulta, Sephora, and Whole Foods shape media investment decisions.
  • Have an informed perspective on CPG measurement, including marketing mix modeling, incrementality testing, and in-store versus digital attribution.
  • Be fluent in upper-funnel channel strategy, including content, search engine optimization, YouTube, and programmatic advertising.
  • Be comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are as important as media optimization.
  • Have a track record of retaining and growing accounts.
  • Have experience managing senior clients with strong brand opinions and respond to their needs with confidence.
  • Have advanced proficiency in spoken and written English.

Responsibilities

  • Own a portfolio of 4–6 consumer packaged goods accounts, primarily in beauty, personal care, wellness, or food and beverage.
  • Diagnose core business constraints affecting client growth, assess the competitive landscape, and develop unified, data-backed strategies across direct-to-consumer/ecommerce acquisition, retail execution, Amazon market share, and brand positioning.
  • Use product, competitive, and retail knowledge to challenge client channel assumptions with credibility.
  • Employ artificial intelligence technologies to enhance and optimize business processes.
  • Use Power Digital's Nova ecosystem as it relates to the department.
  • Run quarterly Power Circuit reviews to diagnose growth constraints across business, audience, product, messaging, channels, and measurement, including the interaction between retail and direct-to-consumer performance.
  • Own senior client relationships and lead quarterly business reviews that drive decisions rather than simply report history.
  • Advise on channel mix across direct-to-consumer, Amazon, and retail; assess how channels cannibalize or reinforce each other and recommend an approach.
  • Coordinate paid media, search engine optimization, content, influencer, and creative teams around a unified account strategy.
  • Manage retention and expansion, lead renewals, and grow monthly recurring revenue across the portfolio.
  • Build relationships with multiple levels of client contacts to reduce account risk if a single point of contact departs.
  • Ensure daily use of Iris and Nova, 100% cadence compliance for Pulse, and Power Circuit compliance across managed account directors.
  • Manage and develop 1–2 direct reports, conduct regular one-on-ones, build development plans, and own their performance reviews.
  • Coach analysts and specialists and provide specific, timely feedback.

Desired Qualifications

  • Ideally have experience with both direct-to-consumer and retail brands.

About the Company

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Power Digital is a data-driven marketing agency focused on delivering customized, ROI-focused online marketing solutions. It builds campaigns across key channels such as SEO, PPC, social media, and PR, using specialized experts to tailor strategies to each client’s analytics goals and audience. The company operates like an extension of a client’s marketing team, prioritizing transparency, weekly communication, and measurable results. Its goal is to connect brands with the right customers and continuously improve ROI through collaborative, channel-specific execution.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
2012

Recently Posted Jobs

Explore more opportunities at Power Digital

See more jobs