Founding General Manager
About the job
- At least 3 years of operations or general management experience, ideally in boutique fitness, hospitality, or a luxury membership-model consumer service environment.
- A proven track record of building and leading high-performing teams, ideally across multiple locations or in a pre-opening context.
- Initiative, proactive problem-solving, and comfort working in an entrepreneurial environment where processes are still being developed.
- Sales experience driving revenue targets and coaching others to do the same.
- Ability to build reports, interpret data, and make data-backed decisions.
- Ability to manage competing priorities while maintaining momentum and attention to detail.
- Ability to commit to travel for a five-day instructor training at a Regional Training & Support Center.
- Ability to stand and move throughout the studio for extended periods.
- Ability to lift up to 30 pounds.
- Flexible availability to work mornings, evenings, weekends, and holidays as business needs require.
- Execute local grassroots marketing initiatives prior to opening.
- Build relationships with local businesses, influencers, and community partners.
- Generate excitement and awareness leading up to launch.
- Build and manage a pipeline of prospective founding members.
- Support local social media initiatives that drive awareness and membership growth.
- Coordinate community events and pre-sale activations.
- Recruit, hire, onboard, and develop the founding Instructor and Studio Lead team prior to opening.
- Lead onboarding and operational training initiatives.
- Foster a culture of accountability, collaboration, and hospitality.
- Conduct regular coaching conversations and performance check-ins.
- Partner with ownership on launch readiness.
- Establish operational processes and studio workflows.
- Build schedules, staffing plans, and operational standards.
- Ensure every aspect of opening day is executed successfully.
- Coordinate vendor readiness, equipment setup, and operational logistics for the studio launch.
- Drive founding membership sales.
- Execute pre-sale and launch campaigns.
- Coach the team on consultative sales techniques.
- Monitor pre-sale conversion metrics, founding membership goals, and launch readiness key performance indicators.
- Provide regular updates on launch readiness and business performance to ownership.
- Identify opportunities to improve systems and processes.
- Support future studio openings as the brand grows.
- After opening, lead the studio’s day-to-day operations while driving membership growth, team development, and client experience.
- Complete the JETSET Instructor Training Academy Program, teach an average of 6–8 classes per week, and maintain an active in-studio presence during at least 25 class times per week.
- Hands-on experience in a fitness instruction or coaching capacity is strongly preferred.
- Passion for community building and understanding of the local wellness, fitness, and hospitality community are strongly preferred.
About the company
JetSet Pilates runs a franchised boutique fitness brand focused on Pilates studios. It lets entrepreneurs own and operate their own JetSet studios, offering a 50-minute, low-impact but high-intensity workout that combines strength, cardio, and Pilates principles. The program is delivered in individual studios with guidance from the franchisor and technology that helps manage the business, size, and branding. Revenue comes from franchise fees and ongoing royalties, supported by a recognizable brand and operational tools to help franchisees grow and potentially run multiple studios. The company differentiates itself through a scalable franchise model, strong brand presence, and technology-enabled support to streamline operations, enabling rapid expansion across the United States and Australia. The goal is to expand its network to offer consistent, effective fitness experiences through franchised studios and reach a larger market of customers and would-be gym entrepreneurs.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Miami Beach, Florida
Founded
2010
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Simplify's Take
What believers are saying
- JETSET opened 25 studios in Q1 2026 and targeted 20-plus more in Q2.
- The brand opened Shoreditch in July 2026 and Fitzrovia on October 27, 2026.
- A $1.13 million average unit volume in 2025 attracts multi-unit franchise operators.
What critics are saying
- Rapid 2026 expansion into London, California, and Texas can break training consistency.
- Boutique fitness rivals like Club Pilates and Solidcore crowd similar reformer Pilates positioning.
- If franchise sales slow, the 400-territory pipeline collapses and growth economics fail.
What makes JETSET Pilates unique
- JETSET Pilates pairs 50-minute reformer classes with DJ-curated music, creating a distinct format.
- Founder Tamara Galinsky scaled franchising from 2022 into 400-plus territories sold by June 2026.
- JETSET Academy, centralized services, and local franchise ownership standardize experience across studios.
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Benefits
- Performance Bonus
- Remote Work Options
- Professional Development Budget