Lifecycle Marketing Manager

About the Role

You'll own lifecycle marketing at Optery end-to-end: email, in-app messaging, and push notifications across the full customer journey. This includes onboarding, activation, engagement, upgrade/cross-sell, renewal, churn prevention, and win-back. This is a senior IC role with full ownership of strategy and execution: you'll design the journeys, build the campaigns, write (or direct) the copy, run the experiments, and report on the results.

What You'll Do

• Own the lifecycle marketing roadmap: map the customer journey and identify the highest-impact opportunities across activation, conversion, retention, and expansion

• Build, launch, and iterate on automated campaigns and triggered flows in our marketing automation platform (we use Customer.io; equivalents include Iterable, Braze, or Klaviyo)

• Own in-app messaging and transactional-adjacent communications in partnership with product and engineering

• Build and optimize mobile push notification strategy: permission opt-in flows, triggered and campaign-based pushes, frequency capping, and coordination with email so channels complement rather than compete

• Develop segmentation and personalization strategies using behavioral and account data, including dynamic templating and conditional content logic

• Run a disciplined experimentation program: A/B tests on sequences, subject lines, timing, and offers, with clear holdouts and measurement

• Manage email deliverability, list hygiene, and suppression strategy to protect sender reputation

• Partner with analytics to instrument and measure lifecycle performance (we use Amplitude and connect campaigns to revenue outcomes

• Collaborate with paid acquisition, product, and support teams so messaging is coordinated across the entire customer experience

What We're Looking For

• 5+ years of significant hands-on experience owning lifecycle, CRM, retention, or email marketing programs, ideally for a subscription-based service.

• Fluency in a modern marketing automation platform (e.g., Customer.io, Iterable, Braze, Klaviyo) including segmentation, triggered workflows, and templating languages like Liquid

• Strong copy instincts: you can write clear, persuasive messaging and know when to test rather than debate

• Comfort with data: you can define your own metrics, pull your own reports, and interpret results honestly (SQL and product analytics experience are a plus)

• Understanding of email deliverability fundamentals and compliance (CAN-SPAM, GDPR/CCPA basics)

• Experienced with AI and actively leveraging it in your current workflows

• A builder's mindset: you're energized by owning a function, not just executing tickets

• Bonus: experience in privacy, security, or consumer subscription products; experience with both B2C and B2B messaging

Location

Optery is a fully remote, global team. This role is open to candidates based in Lithuania who are available to work regular U.S. business hours (Eastern, Central, Mountain, or Pacific Time).

Compensation & Benefits

• Base salary: $80K - $90K

• Paid time off policy

Equal Opportunity

Optery values diversity and is an equal opportunity employer. Optery does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.