R

RBI

Global quick-service restaurant operator and acquirer

Manager – Brand Marketing - Burger King & Popeyes, International

Full-TimeUpdated on 10/15/2026
No salary listed
Senior
Zug, Switzerland
In PersonOn-site five days per week.
Growth & MarketingBrand & Creative Marketing

About the job

Requirements
  • Five to eight years of experience in marketing, consumer communications, marketing agency, or a similar role within FMCG/CPG or the QSR industry.
  • Experience managing integrated marketing projects from brief through production and market handover.
  • Strong project-management skills and the ability to manage multiple priorities and stakeholders.
  • Experience working with agencies, regional teams, markets, franchisees, and cross-functional teams.
  • Experience using consumer, cultural, market, and brand-performance insights to shape briefs, inform decisions, and improve marketing effectiveness.
  • Passion for creativity, popular culture, social media, and digital channels, with an instinct for identifying culturally relevant brand opportunities.
  • Proficiency with Microsoft Office, especially PowerPoint, and interest in emerging tools, including artificial intelligence.
  • Excellent written, presentation, and communication skills.
  • Fluency in English.
  • Authorization to work in Switzerland.
Responsibilities
  • Manage key Burger King and Popeyes marketing and communications projects, including Cornerstones, Creative Councils, brand campaigns and activations, and priority brand initiatives.
  • Build clear briefs and work with cross-functional teams and partner agencies to develop creative work.
  • Develop and roll out marketing toolkits that enable local markets to communicate the brand message and drive impact.
  • Support strategic brand development for priority food platforms, ensuring product stories are clear, relevant, and suitable for different markets.
  • Work with regional teams, co-lead markets, and franchisees throughout development, incorporating their calendars, commercial priorities, local needs, and activation requirements so work is ready for markets to adapt and launch.
  • Identify opportunities for Burger King and Popeyes to appear naturally in popular culture, and turn cultural, social, and consumer insights into brand stories and initiatives.
  • Own project plans, market and brand performance analysis, timelines, project budgets, approvals, and feedback loops across multiple workstreams; keep teams aligned, identify risks, and find practical solutions.
Desired Qualifications
  • Additional languages are a plus.

About the company

RBI operates a global portfolio of quick-service restaurant brands, including Burger King, Tim Hortons, and Popeyes. It franchises and runs company-owned restaurants offering burgers, coffee and baked goods, and Louisiana-style chicken through a standardized, fast-service model with dine-in, takeout, and drive-thru. The company leverages merged brands to achieve global scale, cost savings, and cross-brand capabilities via centralized supply chain and marketing. Its goal is to expand worldwide, improve profitability, and create shareholder value by growing brands and optimizing operations.

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Oakville, Canada

Founded

1954

Get referred to RBI

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Burger King U.S. comparable sales rose 8.5% in Q2 2026 on value meals.
  • International comparable sales grew 5.5% in Q2 2026, led by Germany and Brazil.
  • Tim Hortons' August 2026 Harry Potter launch and 2026 buybacks support momentum.

What critics are saying

  • Popeyes posted negative comparable sales again in Q2 2026, now six straight quarters.
  • Tim Hortons grew comparable sales only 0.1% in Q2 2026, stalling earnings leverage.
  • Ongoing franchisee, supplier, and employee litigation can drain cash and damage brand trust.

What makes RBI unique

  • Four scaled franchises—Burger King, Tim Hortons, Popeyes, Firehouse Subs—span 120 countries.
  • 3G Capital's franchise playbook still drives aggressive cost control and refranchising.
  • Burger King's 2026 menu revamp and remodel program differentiates RBI's turnaround execution.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Paid Parental Leave

Mental Health Support

Relocation Assistance

Growth & Insights and Company News

Headcount

6 month growth

31%

1 year growth

31%

2 year growth

31%
Yahoo Finance
Sep 18th, 2026
Burger King surges 8.5% as McDonald's US growth slows to 1%, admits execution failures

McDonald's US comparable sales rose just 1% in Q2, whilst Burger King surged 8.5%, outpacing the broader burger industry by nine points. McDonald's CEO Chris Kempczinski acknowledged execution failures, noting roughly a third of US franchises didn't properly implement the under-$3 value menu, and digital offer cuts were "a bad trade". Burger King's growth was driven by its Whopper platform, Disney-themed kids' meals, and restaurant remodels. Whopper average unit volumes have increased over 20% since the campaign launched. Restaurant Brands International, Burger King's parent, trades at 13 times forward price-to-earnings versus McDonald's 18 times. However, QSR is a multi-brand portfolio including Tim Hortons, which contributes 41% of operating profit, whilst Burger King represents 19%. McDonald's management doesn't expect full US business recovery until 2027.

PR Newswire
Sep 2nd, 2026
Restaurant Brands International Inc. to participate in Barclays 19th Annual Global Consumer Conference.

Restaurant Brands International Inc. to participate in Barclays 19th Annual Global Consumer Conference. Sep 02, 2026, 16:15 ET MIAMI, Sept. 2, 2026 /CNW/ - Restaurant Brands International Inc. (NYSE: QSR) (TSX: QSR) (TSX: QSP) ("RBI") announced today that Josh Kobza, Chief Executive Officer, and Sami Siddiqui, Chief Financial Officer, will participate in a fireside chat at Barclays 19th Annual Global Consumer Conference in Boston on September 9, 2026 at 9:00am Eastern Time. A live audio webcast will be available on the company's investor relations website (http://rbi.com/investors) and a replay will be available for a limited time following the event. About Restaurant Brands International Inc. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $49 billion in annual system-wide sales and over 33,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS(R), BURGER KING(R), POPEYES(R), and FIREHOUSE SUBS(R). These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI's principal executive offices are in Miami, Florida. In North America, RBI's brands are headquartered in their home markets where they were founded decades ago: Canada for Tim Hortons and the U.S. for Burger King, Popeyes and Firehouse Subs. To learn more about RBI, please visit the company's website at www.rbi.com. SOURCE Restaurant Brands International Inc.

Bisnow
Aug 27th, 2026
De Rito Partners Development announces the hiring of Karen Gleason Parrott as Director of Development.

De Rito Partners Development announces the hiring of Karen Gleason Parrott as Director of Development. BISWIRE/Aug. 27, 2026 - De Rito Partners Development Inc. is proud to announce the addition of Karen Gleason Parrott as Director of Development, effective Monday, August 24, 2026. A corporate real estate executive with more than 30 years of experience spanning commercial development, land acquisition, ground leasing, construction management, and brokerage, Gleason Parrott brings the strategic depth and national perspective to further expand De Rito's development platform across the Southwest. In her new role, Gleason Parrott will lead development projects from site identification and entitlement through construction delivery and occupancy, providing guidance on entitlement strategy, capital planning, ground lease structuring, and cross-functional project execution. She will work closely with De Rito's development, acquisition, leasing, and brokerage teams. "Karen has built and executed development strategy at a national scale, and she has done it while building teams that want to follow her," said Marty De Rito, CEO, De Rito Partners Development. "That combination - deep technical command of entitlements, ground leases, and capital planning paired with genuine leadership - is exactly what will drive our development platform forward." Gleason Parrott joins De Rito from Restaurant Brands International, where as Senior Real Estate Manager she advised 60 franchisees across 10 states on entitlements, site selection, lease negotiations, and new restaurant development. She spent the preceding 23 years with Starbucks Corporation, including a decade as Director of Development - Real Estate & Construction, where she oversaw a $1.5 billion portfolio with $62 million in annual capital expenditures, led one-, three-, and five-year growth strategies across 12 states, and served as the company's advisor and trainer on all ground lease projects in the United States. Earlier in her career, Gleason Parrott served as Director of Leasing for the western United States at Chico's FAS / White House Black Market and worked in tenant representation brokerage in San Diego. At Starbucks she was recognized as the only director in the North America division to post repeatable 100% scores on anonymous employee surveys - a reflection of the coaching and mentorship approach she brings to the teams she leads. She holds a Bachelor of Arts from St. Mary's College in Notre Dame, Indiana, is a licensed Arizona real estate professional, and is based in Scottsdale. "De Rito Partners has spent decades shaping retail across Arizona, and the opportunity to help grow that development platform was one I could not pass up," said Gleason Parrott. "I am looking forward to getting to work with this team and to delivering projects that serve these communities for the long term."

RocketNews
Aug 20th, 2026
Wendy's stock jumps on report of potential takeover bid from Nelson Peltz's Trian Fund Management.

Wendy's stock jumps on report of potential takeover bid from Nelson Peltz's Trian Fund Management. Shares of Wendy's experienced a significant intraday gain following media reports that Trian Fund Management, led by investor Nelson Peltz, is developing a proposal to acquire the restaurant operator. The stock rose more than 14% on the news, with trading temporarily suspended due to volatility. As of the market close, the shares were up approximately 4% for the year. According to reporting citing unnamed sources, Trian is collaborating with additional investors on the potential acquisition, including BlueFive Capital and the Flynn Group, a substantial Wendy's franchisee operator. In response to the takeover speculation, Wendy's issued a statement indicating the board would evaluate any formal proposal while emphasizing its commitment to shareholder value maximization. The company noted that under new Chief Executive Officer Bob Wright, leadership has identified strategic priorities aimed at improving operational performance and executing a business turnaround. The takeover interest comes at a challenging time for Wendy's, which reported its sixth consecutive quarter of declining same-store sales. This persistent weakness has allowed Restaurant Brands International's Burger King to surpass Wendy's as the second-largest burger chain in the United States when measured by system sales. Industry analysts attribute some of the company's difficulties to leadership instability, with multiple chief executive changes over a three-year period creating strategic uncertainty. Trian has previously expressed interest in taking Wendy's private, exploring such a transaction in 2022 before deciding against proceeding. Trian currently holds a 7.85% equity stake in Wendy's, while Peltz maintains a 16.24% personal interest based on a regulatory filing from February that characterized the stock as undervalued. Peltz's involvement with Wendy's spans more than two decades, beginning with an activist investor campaign, and he recently transitioned to chairman emeritus status following 17 years on the board. Two Trian-affiliated representatives remain as board members. Article summary produced by Claude AI

Yahoo Finance
Aug 17th, 2026
Burger King drives Restaurant Brands' Q2 with 8.6% sales growth, offsetting Tim Hortons and Popeyes struggles

Restaurant Brands International reported mixed second-quarter results, with Burger King's strong performance offset by struggles at its other chains. Burger King posted 8.6% same-store sales growth in the US and Canada, surpassing analyst expectations of 6.2%, whilst delivering a 13% increase in adjusted operating income. The parent company's overall operating income rose 7%, beating forecasts by 3 cents per share on earnings of $1.04. However, Tim Hortons achieved only 0.1% comparable sales growth, and Popeyes saw a 5.2% decline, marking its fifth consecutive quarterly contraction. The divergent brand performance caused Restaurant Brands shares to fall 2% following the earnings release. Management attributed Burger King's success to menu improvements, including a revamped Whopper, store refreshes, and value-focused offerings. The company returned $435 million to shareholders through dividends and share repurchases during the quarter.