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Kronospan

Online platform for wood-based panel sourcing

Online Marketing Manager

SEO MarketingPosted on Nov 13
Full-timeSteinheim, GermanyNo salary listedIn-person

About the Job

Requirements

  • Completed commercial vocational training or a university degree, for example in marketing, communications, media, or business administration, or an equivalent qualification.
  • Approximately 2–3 years of relevant professional experience, for example at an agency or in digital marketing at an industrial or B2B company.
  • Practical experience in search engine optimization (SEO), website optimization, and content creation, with a good understanding of web analytics, user guidance, and conversion optimization.
  • Experience with Google Search Console, Google Analytics 4, and SISTRIX.
  • Experience with content management systems and ability to independently publish and optimize content.
  • Basic knowledge of HTML and CSS.
  • Knowledge of artificial intelligence tools and generative engine optimization (GEO), and ability to critically and effectively incorporate new developments into daily work.
  • Very good German and good English language skills.

Responsibilities

  • Continuously develop the website and landing pages, aligning content with the needs of B2B audiences such as the furniture industry and architects.
  • Optimize content and pages for relevant search queries to increase the organic visibility of products, services, and brands.
  • Implement on-page and technical SEO measures, including keyword and competitor analyses, metadata, headings, internal linking, structured data, and technical SEO fundamentals.
  • Develop content with generative engine optimization (GEO) in mind so it can be found in AI-supported systems.
  • Improve user guidance and conversion paths.
  • Analyze website and landing-page performance and derive specific optimization measures from the data.
  • Develop content ideas and input for social media, and adapt suitable website topics for other digital channels.
  • Use AI tools for research, structuring, and initial drafts, carefully checking the results for factual accuracy, quality, and brand fit.

Desired Qualifications

  • Knowledge of Google Tag Manager, Looker Studio, and other SEO tools such as Semrush or Ahrefs.
  • Simple JavaScript or comparable programming knowledge.
  • Experience in an international work environment.

About the Company

Kronospan

Online platform for wood-based panel sourcing

Kronospan Express is an online portal for architects and specification professionals worldwide, offering a broad selection of wood-based panels for furniture, interior design, and exterior surfaces. The platform provides product information, samples, and support to answer aesthetic or durability questions, helping designers specify Kronospan materials in projects. Its products are distributed via a global range of decors and surface finishes, with a focus on contemporary and future-oriented architectural panels. The platform differentiates itself by serving professionals at a global scale with a unified decor range, easy access to samples and technical information, and a commitment to continuous improvement in surface materials. The company’s goal is to meet the evolving needs of designers, architects, and craftsmen while generating revenue through the sale of its wood-based panel products and related offerings.

Company size
1,001-5,000
Company stage
N/A
Total funding
$160.6M
Headquarters
Jičín, Czechia
Founded
1994

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