Lead Product Manager, Growth - Member Experience

Our mission: eliminating every barrier to mental health.

Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. We're building a world where getting support is simple, personal, and built around the person, so care can continue through every job, move, health plan, and life stage.

Our AI-native platform helps us deliver personalized support across self-guided tools, coaching, therapy, medication management, and specialty care. With outcomes independently validated by JAMA Network Open and the Validation Institute, Spring Health reaches more than 170 million people worldwide through leading employers, health plans, and partners.

As an AI-native company, we believe technology should expand the reach, quality, and humanity of care. Every Spring Health team member is expected to use AI tools thoughtfully, apply human judgment to AI outputs, and keep building AI fluency in ways that support their role and our mission.

Alma, a Spring Health Company, is on a mission to simplify access to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Alma is available in all 50 states, with over 20,000 therapists in our growing network. Anyone looking for a therapist can browse Alma’s free directory. Alma has raised $220.5M in funding from Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, First Round Capital, Sound Ventures, BoxGroup, Cigna Ventures, and Rainfall Ventures. Alma was also named one of Inc’s Best Workplaces in 2022 and 2023.

Candidate Interview Guide 

Alma, part of Spring Health, is actively seeking a Lead Product Manager, Growth to join our Client Experience organization. Reporting to the Director of Product, Client Experience, this expert-level role will focus on acquiring and activating X0,000 new clients per month. Over 170+ million people have access to care through Spring Health and Alma; we want to help them discover and access this care. You will own a critical area of our marketplace across search, care finding, matching as well as the site to enable a high-velocity growth flywheel. 

Please note that this is a hybrid role based in San Francisco or New York City, with an expectation to be in the office 2–3 days per week at our 60 Madison Avenue location. Candidates must be based in the NYC metro area or able to relocate independently within 90 days of their start date. Occasional travel will be required for team on-sites.

What you’ll do: 

• Drive the product strategy and execution for top-of-funnel member growth, focusing on net-new client acquisition and activation.

• Partner closely with Growth Marketing to build and enable a continuous flywheel of testing and iteration across marketing and product.Manage and build the marketing technology (martech) stack to support scalable, data-driven acquisition campaigns in an AI-first way.

• Design and enhance core marketplace and directory surfaces to help users seamlessly find care through organic, partnership, and paid channels quickly.Build a disciplined learning loop that identifies root causes and uses experimentation to adapt future behavior based on validated insights.

• Utilize AI tools to rapidly prototype, iterate on ideas, and amplify the speed and quality of product execution while augmenting human judgment.

• Integrate AI capabilities and features into growth products to directly achieve user acquisition, activation, and conversion goals.

• Execute high-velocity A/B tests to improve acquisition and activation metrics across the end-to-end user journey.

• Collaborate cross-functionally with Engineering, Design, Data Science, and Marketing to deliver high-impact, conversion-optimized member experiences.

What success looks like:

Meet or exceed ambitious targets for acquisition, activation, and revenue.Improve conversion metrics from initial discovery through provider selection and care initiation.Increase net-new member activation rates across organic, paid, and partnership channels.Execute high velocity launches with continuous A/B tests with measurable impact on user acquisition.Improve the integration, speed, and performance of the martech stack to accelerate the product<>marketing flywheel.

What you’ll bring:

• 7+ years of product management experience with a deep focus on growth, experimentation, and top-of-funnel user acquisition.

• Exceptional consumer product mindset with a proven track record of scaling consumer-facing or B2B2C products at scale.

• Demonstrated experience building seamless search, marketplace, directory, and onboarding user experiences.

• Hands-on experience building and optimizing a martech stack in close partnership with Growth Marketing teams.

• Strong experience designing and running experimentation programs (A/B testing, cohort analysis, iterative rollouts).

• Deep analytical fluency, with the ability to construct strong hypotheses, conduct hands-on analyses with data directly, and connect behavioral data to product decisions.

• Comfort navigating ambiguity and making tradeoffs between growth velocity, clinical integrity, and user trust.

• Demonstrated ability to influence senior stakeholders and clearly articulate growth strategy, insights, and tradeoffs.

• Experience driving with AI across automations, or personalization systems to improve engagement and retention.

• Experience working with commercial partnership or payer channels.

Nice to have:

• Experience working with commercial partnership or payer channels.

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medicalaccounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.

• Employer sponsored 401(k) match of up to 2% for retirement planning

• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

• We offer competitive paid time off policies including vacation, sick leave and company holidays.

• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.

• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.

• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.

• Access toWellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription

• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care

• Up to $1,000 Professional Development Reimbursement a year.

• $200 per year donation matching to support your favorite causes.

Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.

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Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.